Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

Smart changes in a challenging economy
Cheyenne Kubota has not been immune to the challenges facing the U.S. economy during the past few years.
A nimble response, however, has enabled this outstanding dealership to adapt to the circumstances of the
market. A few years ago, for example, Cheyenne Kubota’s primary customers were rural property owners.
Today, however, ranchers comprise the bulk of sales with purchases of M-Series tractors to work ranches
ranging from 50,000 to 100,000 acres in size. Municipalities and government agencies have also emerged as a
growing market. On the other hand, the sales of construction equipment have declined.
As the market has undergone change, so has the dealership’s game plan. The team at Cheyenne Kubota
recognized the need to welcome change to develop a new approach to their business. As a result, they have
explored the possibilities and created new markets such as acquiring more municipal business by bidding on
government contracts.
Nadene reveals that “When the market got tough, we adapted. As a result, the loss of business in the rural and
construction markets has been offset by gains in the agriculture market and from government purchases.
We also took steps to enlarge our parts and service department by focusing on large companies that own
multiple Kubota units.”
Moving forward
What’s next? Oil! As there are approximately
120 oil wells being put in place around
Cheyenne, the Cheyenne Kubota team is
focusing on this emerging market to identify
potential growth opportunities. In a
determined voice, Nadene states that “While
our markets and approach have changed, our
end goal remains the same: to see orange
tractors and equipment working the land – on
ranches, along the highways…and perhaps, in
the oil fields soon.”
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