Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

Bob and Nadene’s experience with Kubota dates back to their previous dealership days in Torrington,
Wyoming, where they sold Kubota products along with those from a few other manufacturers. When they
moved the dealership to Cheyenne in 2002, however, all they brought with them was the Kubota line.
They explain that the move was without hesitation – that they saw an opportunity for Kubota in the Cheyenne
market. Giving them such confidence was the quality of what they were offering along with the high level of
dealer support from Kubota. In addition, they recognized a perfect fit with the growing hobby farm and
agricultural markets in the area.
Their instincts were right! Word spread quickly about Cheyenne Kubota. It was the unmatched quality,
durability, and fuel efficiency of the product line that helped the dealership to grow to what it is today.
True Kubota loyalty
Nadene reports that “We are very proud to be a
Kubota brand specialty store. Customers come to
us looking for the best equipment available –
from RTVs to M-Series tractors. Our services,
parts, and sales are all dedicated to the Kubota
product line. If we carried other lines it would
only create confusion with our message that
Kubota produces the best equipment, period.”
The dealership’s loyalty to Kubota translates to a
loyal customer base for the dealership. Return
customers and referrals are frequent at
Cheyenne Kubota.
Line up in front of the dealership of Kubota products awaiting shipment.
– 16 –