Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

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Kubota Essence Compact Track Loader (CTL) Models SVL75 and SVL90 Debut of the Long-Awaited CTL! Kubota Mini Excavators have earned the largest share of the global market for eight years in a row. Joining the impressive lineup of Kubota construction machinery are the Compact Track Loader (CTL) models SVL75 and SVL90 that incorporate the renowned Kubota innovation and technical expertise gained from years of experience and success in this extremely competitive market. To learn more about these impressive products for its readers, the Kubota Times interviewed the two leaders of the development project. – 10 –
The Ideal Response to Emerging Market Needs How would you describe CTL applications to our readers? Nakata: The CTL – the Compact Track Loader – is designed to undertake a wide range of tasks from carrying and loading materials to leveling ground surfaces. It is most widely used in housing construction, general civil engineering, and landscaping applications. It is also ideal for a wide variety of dairy farming and other agricultural functions. Since it is designed to efficiently carry out the job-at-hand while on-the-go, the obvious value of the CTL is especially noteworthy when being operated in the vast open spaces found throughout North America. Outstanding versatility with a wide variety of attachments Auger Cold Planer What were the goals set for the development of these models? Nakata: In order to positively respond to the emerging expectations of users, the primary goal set was to develop an exceptionally reliable product with a superior basic performance and outstanding durability that would also surpass competitors’ products in quality and cost. Kojima: A mini excavator is designed primarily for digging operations, but a CTL can be fitted with a variety of attachments to carry out a broader range of tasks. This means that there is an expansive market for this product. As the development team member responsible for the marketing aspects of this project, I led the survey team that visited several locations to observe a variety of applications being undertaken in order to gain firsthand knowledge of how a CTL performs in actual situations. In addition, I conferred with dealers handling the products of our competitors. Pallet Fork 4-in-1 Bucket Sweeper Tetsu Kojima Manager Construction Machinery Dept. Kubota Corporation Yasuo Nakata Project Leader Construction Machinery Engineering Dept. Kubota Corporation – 11 –
Page 1 and 2: NO. 94 2011 Mrs. Nadene and Mr. Bob
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Mrs. Nadene and Mr. Bob Desserich, Cheyenne Kubota, USA - Luyckx

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