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editorial<br />

A Word from the President<br />

Martinique : An Incomparable Destination<br />

Our <strong>sales</strong> <strong>guide</strong> continues the goal of our marketing and<br />

management plans, offering multiple ways to shape<br />

the tourism industry to the needs of different clients.<br />

The <strong>guide</strong> offers resources to help you tailor to the<br />

desires of repeat visitors, so that they will always<br />

find something new to enjoy, while also catering to<br />

the needs of new visitors, who we want to both<br />

surprise and amaze!<br />

The joy of discovery and the warmth of the people,<br />

all on an island like no other in the Caribbean:<br />

That’s Martinique!<br />

“Green” and “blue” tourism complement each<br />

other, while places of scientific and artistic<br />

interest, such as the town of Saint-Pierre, await<br />

you. Updates in Martinique tourism include the<br />

opening of charming new boutique hotels, and<br />

a calendar of events that is richer and fuller than<br />

ever.<br />

In short, Martinique offers an experience of elegance<br />

and authenticity!<br />

Madeleine de Grandmaison<br />

Vice President of the Regional Council<br />

President of the Martinique Committee of Tourism<br />

3

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