[Dec 2007, Volume 4 Quarterly Issue] Pdf File size - The IIPM Think ...

MORE MARKETS, LESS GOVERNMENT
ly desirable. The profit motive is accepted
as beneficial in most areas of
our lives, in spurring innovation, improving
quality and extending access.
For instance, would anyone deny that
the mobile phone revolution has accomplished
each of these, and that
profit was a key factor underlying each?
The same could be true of the delivery
of education – the profit motive could
spur new methods of learning, which
improve learner outcomes, and help
reach those who currently don’t have
access to quality education. Allowing
the profit motive into education – and
hence allowing masses of investment
into this area – would be wholly beneficial
to education in India. If only India
could break away from this regulatory
morass, then the future could be golden.
If the entrepreneurial spirit that
Indians daily show in the field of education
could be harnessed, rather than
damped down (as it is by current regulations),
then the emerging chains of
private schools, including low cost
schools, funded by investment from
within India and overseas, could have
an extraordinary impact. And this impact
could be felt not only in India but
on the rest of the world too. American
brand names like McDonald’s and
Starbucks are predominant in the current
wave of globalisation. In the next
wave, there could be the educational
equivalents of these chains – offering
standardised delivery of high quality
educational experiences – emanating
from India to take on the rest of the
world. I find that prospect pretty exciting.
Which is why, as I say, I’ve come to
India to see if I can be a part of this
educational revolution.
References
• Nambissan, Geetha, B. (2003) Educational
deprivation and primary school
provision: a study of providers in the
city of Calcutta, IDS Working Paper
187, (Brighton, Institute of Development
Studies).
• Prahalad, C.K. (2005) The Fortune at
the Bottom of the Pyramid, Wharton
School Publishing, Upper Saddle
River, NJ.
• Tooley, James, Dixon, Pauline and
Gomathi, S.V., (2007) Private Schools
and the Millennium Development
Goal of Universal Primary Education:
A census and comparative survey in
Hyderabad, India, Oxford Review of
Education 33(5).
• Tooley, James and Dixon, Pauline,
(2006) ‘De Facto’ Privatisation of
Education and the Poor: Implications
of a Study from sub-Saharan Africa
and India, Compare 36(4), 443-462
• Tooley, James (2006), Backing the
Wrong Horse: How Private Schools
Are Good for the Poor, The Freeman,
May, 8-13.
• Tooley, James (2005) Private schools
for the poor, Education Next: A Journal
of Opinion and Research, Fall,
Vol. 5 (4), 22-32.
• Venkatanarayana, M. (2004) Educational
Deprivation of Children in A.
P: Levels and Trends, Disparities and
Associate Factors, Working Paper
362, Centre for Development Studies
(www.cds.edu), August.
• Watkins, K. (2000), The Oxfam Education
Report. (Oxford, Oxfam in
Great Britain).
TECH WATCH
What’s in store
for technology freaks in 2008
INDIA’S FIRST AND NO. 1 BUSINESS AND MARKETING MAGAZINE
4Ps
✮ PRODUCT ✮ PRICE ✮ PLACE ✮ PROMOTION ✮
BUSINESS AND
MARKETING
Volume-II Issue-24 4 January - 17 January 2008
Why Toyota, GM,
Ford & Renault
love India...
Power, passion, leadership skills,
strategic expertise and many
such qualities... they have it all;
the maestros who will turn things
around for India in 2008. These
are the very forces who will make
2008 worthwhile for India Inc. An
exclusive 4Ps B&M compilation...
20
...and why India loves Jaguar, Land
Rover & Suzuki. The reason: India
may emerge as a global player in the
passenger car segment
Meet the 2nd
Son of the East
Rendezvous with
Kenji Anai,
Global Head,
Multifuncl. Devices,
National Panasonic
88 Supermodels
NOW ONLY
Rs.10
alone can’t
cast the
marketing
spell.
You
need
Pill(ow) fight
more! Why Dabur needs a
‘new u’ look soon
by Rajita
Chaudhuri
38
Top 5:
Why Airtel &
Kingfisher Airlines
reign supreme
this fortnight
4Ps
BUSINESS AND
MARKETING
THE INDIA ECONOMY REVIEW
85