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TECH WATCH What’s in store for technology freaks in 2008 INDIA’S FIRST AND NO. 1 BUSINESS AND MARKETING MAGAZINE ✮ PRODUCT ✮ PRICE ✮ PLACE ✮ PROMOTION ✮ 4Ps BUSINESS AND MARKETING Volume-II Issue-24 4 January - 17 January 2008 Why Toyota, GM, Ford & Renault love India... Power, passion, leadership skills, strategic expertise and many such qualities... they have it all; the maestros who will turn things around for India in 2008. These are the very forces who will make 2008 worthwhile for India Inc. An exclusive 4Ps B&M compilation... 20 Meet the 2nd Son of the East Rendezvous with Kenji Anai, Global Head, Multifuncl. Devices, National Panasonic 88 Supermodels NOW ONLY Rs.10 alone can’t cast the marketing spell. You need Pill(ow) fight more! Why Dabur needs a ‘new u’ look soon by Rajita Chaudhuri 38 Top 5: Why Airtel & Kingfisher Airlines reign supreme this fortnight ...and why India loves Jaguar, Land Rover & Suzuki. The reason: India may emerge as a global player in the passenger car segment 4Ps BUSINESS AND MARKETING
T.R.Manoharan, Senior Coordinator, Forest Programme, WWF-India,New Delhi India’s Growing Ecological Footprint: Exploring Past And Future Changes "There is enough for everybody’s need, but not enough for anybody’s greed." -Mahatma Gandhi Introduction A high economic growth is essential for India to ensure improved living conditions of its citizens, which majorly consists of poor and marginalized sections. The nation possesses only 2.2 per cent of the land mass but home to 16 per cent of world population and 27 percent of world’s poor. Despite its low per capita income, India is presently the world’s tenth largest economy in terms of GDP. The economy is growing at 7 to 8 per cent per annum since 2003 and is targeted to grow at 9 per cent or above during 2007-12 (Planning Commission, 2006; World Bank, 2007). To achieve this target, increased use of bioresources- both within the country and elsewhere is inevitable. Available estimates show that humanity’s ecological footprint (demand on ecosystems) has exceeded the bio-capacity of the planet by late 1980s and the over shoot is accumulating ever since. It is pointed out that world is following unsustainable path of development and the growing ecological debt is a major factor. Presently, we are using 30 percent more resources than the planet can regenerate (In other words, 1.3 planets). The global footprint network estimates ecological debt day for every year to create awareness on how humanity’s consumption patterns are depleting the planets bio-resources . In 2007, the ecological debt day was October 6. By that day the humanity has consumed total amount of new resources that the planet can produce this year. Ecological debt day marks the day when we begin to live beyond our ecological means. If we continue the current path of development, the ecological debt day will come earlier in every year. Several options are available now to minimize the risk of accumulated ecological debt (WWF, 2006; UNEP, 2007). India, being one of the fastest growing economies in the world with more than one billion people, can play a crucial role to address this global challenge. It is possible to minimize the ecological footprint of the nation while continuing higher economic growth and efforts to attain high human development. 164 THE IIPM THINK TANK
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THE INDIA ECONOMY REVIEW 2007 Volum
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Pradeep Banerjee, Independent Consu
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REIMAGINING INDIA ‘native despot
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Anandajit Goswami, Associate Fellow
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REIMAGINING INDIA country grows it
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Amal Sanyal, Associate Professor, L
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REIMAGINING INDIA then the resource
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REIMAGINING INDIA entry tickets or
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Nilanjan Banik, Associate Professor
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REIMAGINING INDIA Table 2: Reforms
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Shripad Dharmadikary Manthan Adhyay
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REIMAGINING INDIA the same. The pro
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Anu Singh, Professor of Economics,
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Page 190 and 191: P LANMAN TECHNOLOGIES KNOWLEDGE . I
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