Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
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likely to minimize the amount of OTC used by using natural versions that have worked well (51%).<br />
Many in the Periphery also try to minimize the amount of OTC used, but are not overly concerned<br />
about this, with 62% reporting they ―use (OTC) medications as needed, <strong>and</strong> don‘t worry too much<br />
about it.‖<br />
Figure 71 –OTC vs. Natural Products Usage Preferences<br />
* Shoppers that agree<br />
I use OTC medications, but I try to minimize the<br />
amount I use<br />
58%<br />
63%<br />
53%<br />
68%<br />
I use OTC medications as needed, <strong>and</strong> don't<br />
worry too much about it<br />
50%<br />
47%<br />
45%<br />
62%<br />
32%<br />
I have not tried natural versions, but would be<br />
interested in trying more natural alternatives<br />
33%<br />
32%<br />
30%<br />
29%<br />
I have tried natural versions <strong>and</strong> they have<br />
worked <strong>for</strong> me (or worked well enough <strong>for</strong> me)<br />
19%<br />
28%<br />
51%<br />
I have not tried natural versions, <strong>and</strong> am not very<br />
interested in trying them<br />
I avoid OTC medications entirely (or almost<br />
entirely)<br />
I have tried to use natural versions but they have<br />
not worked <strong>for</strong> me<br />
21%<br />
9%<br />
21%<br />
25%<br />
16%<br />
16%<br />
17%<br />
14%<br />
13%<br />
12%<br />
13%<br />
14%<br />
Total<br />
Core<br />
Mid-level<br />
Periphery<br />
* Shoppers that agree. | Q38: “Regarding Over-The-Counter Medications, please indicate how strongly you agree or disagree with<br />
each statement.” | Base: Primary household shoppers (n=2176; 166 Core, 1408 Mid-level, 602 Periphery). | Source: GMDC 2009<br />
Survey, Mar. 2009.<br />
Purchase Criteria<br />
<strong>Consumer</strong>s generally choose products in this category based on effectiveness perception <strong>and</strong> price.<br />
Often private labels or generics are believed to be the same as name br<strong>and</strong>s in effectiveness,<br />
ingredients, <strong>and</strong> quality, <strong>and</strong> may be preferred because of lower pricing.<br />
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