Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
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<strong>Shopping</strong> Barriers <strong>for</strong> Hair <strong>and</strong> Skin Care<br />
<strong>Consumer</strong>s find that the worst aspect of shopping <strong>for</strong> hair <strong>and</strong> skin care products in general is there<br />
are too many choices, as we have also found qualitatively. This applies <strong>for</strong> all products from bar<br />
soap (38%) through moisturizers (48%), except <strong>for</strong> lip balm. Lip balm consumers find it is more<br />
difficult to locate their preferred products within stores (38%), perhaps because of its smaller size<br />
<strong>and</strong> shelf space allocation.<br />
Figure 62 – <strong>Shopping</strong> Barriers <strong>for</strong> Hair <strong>and</strong> Skin Care<br />
0% 10% 20% 30% 40% 50% 60%<br />
There are too<br />
many choices<br />
Lack of selection<br />
in convenient<br />
stores<br />
Hard to locate<br />
preferred products<br />
within stores<br />
Getting in <strong>and</strong> out<br />
of the store is a<br />
hassle<br />
It's hard to find<br />
help inside the<br />
store<br />
Moisturizers<br />
Deodorant or antiperspirant<br />
Body wash or bath gel<br />
Hair care<br />
Face care<br />
I don't know much<br />
about these types<br />
of products<br />
Shaving lotions/gels/foam<br />
Bar soap<br />
Lip balm/gloss<br />
Q33: “Other than price, what is the worst aspect of shopping <strong>for</strong> Hair <strong>and</strong> Skin Care? Please check your top TWO choices” | Base:<br />
Product shoppers (n varies from 370 <strong>for</strong> Lip balm/gloss to 515 <strong>for</strong> Deodorant or antiperspirant). | Source: GMDC 2009 Survey, Mar.<br />
2009.<br />
Home Cleaning (includes Home Fragrance)<br />
H+W Relevance<br />
Home cleaning products have a somewhat direct relationship with H+W. The category serves as a<br />
―gateway‖ category to some degree, with consumers often adopting natural cleaning products soon<br />
after food <strong>and</strong> personal care items, at, in a few cases, consumers being prompted to enter more<br />
83