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Consumer Shopping Habits for Wellne
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Preface The Global Market Developme
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Introduction It is an exciting time
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Executive Summary Study Dimensions
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u Some categories show serious cons
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CHAPTER 1 | Project Overview and Me
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What important similarities and dif
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1/3 of participants with children u
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CHAPTER 2 | Consumers, Health and W
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Thus, the Mid-level is generally wo
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least amount of consistent H+W acti
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Figure 5 - Example Products in a Co
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Figure 7 - Meaning of H+W across th
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decline, and body aches and pains e
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Top Conditions The table below summ
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Figure 14 - Separation to Holism H+
- Page 33 and 34: Key Dimensions of Consumption in th
- Page 35 and 36: Social Networks Consumers‘ friend
- Page 37 and 38: Geographic Distribution of H+W Cons
- Page 39 and 40: Qualitatively, we have not seen sig
- Page 41 and 42: Sustainability Sustainability as a
- Page 43 and 44: Figure 21 - Sustainability Triggers
- Page 45 and 46: Evaluating Responsible Companies Tr
- Page 47 and 48: to most anything other than utter d
- Page 49 and 50: Table 2 - Changes Made in Purchasin
- Page 51 and 52: Q31: “How has your approach to sh
- Page 53 and 54: CHAPTER 3 | Product Categories Intr
- Page 55 and 56: Figure 26 - Purchasing of H+W food
- Page 57 and 58: Categories Vary in Their H+W Resona
- Page 59 and 60: Consumers may become ―stuck‖ (s
- Page 61 and 62: Figure 31 - Importance of Being Nat
- Page 63 and 64: Figure 33 - H+W Products Where Ther
- Page 65 and 66: Figure 34 - Most Important Sustaina
- Page 67 and 68: this. Additionally, some consumers
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- Page 71 and 72: Figure 39 - Functional Beverage Dec
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- Page 75 and 76: immune response. Bioavailability al
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- Page 79 and 80: Diapers differ somewhat from other
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- Page 87 and 88: Shopping Barriers for Hair and Skin
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- Page 93 and 94: In addition, laundry detergents are
- Page 95 and 96: likely to minimize the amount of OT
- Page 97 and 98: Q32: “When you buy over the count
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- Page 105 and 106: Product Example Organyc provides a
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- Page 111 and 112: Shopping Barriers for Pet Supplies
- Page 113 and 114: Brand and Product Offerings While t
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- Page 117 and 118: Retains essential vitamins Made in
- Page 119 and 120: Key Packaging Considerations Immedi
- Page 121 and 122: Biokleen Automatic Dish Powder On t
- Page 123 and 124: Critical Issues in H+W Retail Below
- Page 125 and 126: when a consumer does become more in
- Page 127 and 128: having consistently low prices in t
- Page 129 and 130: Drug Mainstream drug stores have mo
- Page 131 and 132: Figure 99 -Top Products Purchased a
- Page 133 and 134: importantly as fresh food stores fo
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Target) as well, trusting that pric
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Core Consumer Example 1 Suzie lives
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Please note that below we detail si
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Figure 101 - Example Channel-Catego
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PRIORITY CATEGORIES Home lighting o
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o Like mass channel stores, club st
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consumers often transition from pri
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Moderate to high level of selection
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o H+W-oriented products should free
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priority‖ in the specialty drug c
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Figure 108 - Desirability of In-Sto
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In-Store Health Services Consumer A
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Services Should be Physically Separ
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Other categories in order of prefer
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At the exit, relevant actions inclu
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SEGREGATED H+W PRODUCTS ARE HARD TO
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Figure 118 -Product Categories with
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Building Positive H+W Impressions t
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CONCLUSION The burgeoning Health an
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Figure 7 - Meaning of H+W across th
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Figure 57 - Hair Care Brands ......
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Figure 107 - Specialty Drug Channel
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Research Study Sponsors GMDC thanks