Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
Figure 32 – Comparing Natural or Organic to Mainstream Personal Care Products<br />
Are healthy <strong>for</strong> me <strong>and</strong> my family to use<br />
8%<br />
34%<br />
58%<br />
Are safe <strong>for</strong> me <strong>and</strong> my family to use<br />
9%<br />
36%<br />
55%<br />
Are pleasant to use<br />
10%<br />
55%<br />
34%<br />
Work well<br />
23%<br />
49%<br />
28%<br />
Provide good value <strong>for</strong> the money<br />
46%<br />
34%<br />
20%<br />
Are easy to find in the stores I currently shop<br />
46%<br />
40%<br />
15%<br />
Mainstream products are better There's no difference Natural or Organic products are better<br />
Q40: “In general, based on what you know, how do you think NATURAL OR ORGANIC personal care products compare to<br />
mainstream traditional br<strong>and</strong>s?” | Base: Primary household shoppers (n=2176; 166 Core, 1408 Mid-level, 602 Periphery). | Source:<br />
GMDC 2009 Survey, Mar. 2009.<br />
We also look at the H+W products where there is potential dem<strong>and</strong> <strong>for</strong> products with more natural or<br />
organic ingredients. The top three product categories where consumers would like to see more<br />
choices using natural or organic ingredients are all household cleaners: laundry detergents (48%),<br />
kitchen cleaners (45%) <strong>and</strong> bathroom cleaners (44%). These are products that either currently<br />
contain synthetic chemicals such as phosphates that impact the environment, or contain harsh<br />
cleansers that release fumes or are perceived as harmful to skin.<br />
58