Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
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Top Conditions<br />
The table below summarizes top health conditions per household. Interestingly, the first two<br />
―conditions‖ are more general <strong>and</strong> lifestyle-oriented than specific, acute medical conditions. Since the<br />
government (National Health <strong>and</strong> Nutrition Examination Survey) estimates that two-thirds of the US<br />
population is clinically overweight, it is not surprising that being overweight is one of the top health<br />
issues. This aligns with our other findings where H+W interest is often triggered by a more diffuse<br />
health concern than an actual diagnosis of illness. This suggests, again, that H+W to consumers is<br />
not just about ―conditions‖ as such but broader themes of quality of life e.g. ―stress‖ is at top of the<br />
list. Stress is much more prevalent these days because of challenges stemming from the overall<br />
economy. More people are worried about job loss, banking crisis, housing market, <strong>and</strong> increasing<br />
costs of health care. It may be prudent <strong>for</strong> manufacturers to address these health issues with their<br />
line of products.<br />
Figure 12 – Key Health Issues by Household<br />
Overweight<br />
Stress<br />
Arthritis<br />
Depression<br />
Diagnosed digestive disorders<br />
Anxiety<br />
Sleep disorder<br />
Dermatological/skin problems<br />
Asthma<br />
Diabetes<br />
Heart or cardiovascular concerns<br />
Food allergy/sensitivity<br />
Digestive irregularity<br />
Difficulties associated with menopause<br />
Osteoporosis<br />
ADHD<br />
Sensitivity to irritants<br />
Cancer<br />
Hyperactivity<br />
Auto Immune Disorder<br />
Eating disorders<br />
Colitis<br />
31%<br />
27%<br />
26%<br />
26%<br />
24%<br />
24%<br />
21%<br />
21%<br />
19%<br />
15%<br />
14%<br />
11%<br />
9%<br />
9%<br />
8%<br />
6%<br />
6%<br />
4%<br />
3%<br />
2%<br />
46%<br />
46%<br />
Q11: “Do you or anyone in your household have any of these health issues?” | Base: Primary household shoppers (n=2176). | Source:<br />
GMDC 2009 Survey, Mar. 2009.<br />
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