Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Figure 7 – Meaning of H+W across the H+W continuum.................................................................... 21<br />
Figure 8 – Changes in views on what H+W means ............................................................................ 21<br />
Figure 9 – When did Most Recent Change in Views on H+W Occur .................................................. 22<br />
Figure 10 – Reasons <strong>for</strong> changing views on health <strong>and</strong> wellness ...................................................... 24<br />
Figure 11 – Shoppers Rating Their Health .......................................................................................... 24<br />
Figure 12 – Key Health Issues by Household ..................................................................................... 25<br />
Figure 13 – Concerns About Food Allergies/Sensitivities ................................................................... 26<br />
Figure 14 - Separation to Holism H+W Motif ...................................................................................... 27<br />
Figure 15 – The World of Health & <strong>Wellness</strong> ...................................................................................... 29<br />
Figure 16 – In<strong>for</strong>mation Sources ......................................................................................................... 32<br />
Figure 17 – Proportion of H+W <strong>Consumer</strong>s by Region ....................................................................... 33<br />
Figure 18 – Proportion of H+W <strong>Consumer</strong>s by Other Demographics ................................................. 34<br />
Figure 19 – Frequency of Seeking Out Organic or Natural Products by Demographics ..................... 36<br />
Figure 20 – The Concept ofSustainability ........................................................................................... 37<br />
Figure 21 – Sustainability Triggers ...................................................................................................... 39<br />
Figure 22 – Frame of Mind .................................................................................................................. 40<br />
Figure 23 – Evaluating Responsible Companies ................................................................................ 41<br />
Figure 24 –No Changes Made in <strong>Shopping</strong> <strong>for</strong> Product ..................................................................... 43<br />
Figure 25 – Product Adoption Pathway............................................................................................... 50<br />
Figure 26 – Purchasing of H+W food <strong>and</strong> supplement products across the H+W continuum ............ 51<br />
Figure 27 – Natural, organic or specialty versions of sample products purchased ............................. 52<br />
Figure 28 – Gateway <strong>and</strong> Non-Gateway Categories .......................................................................... 53<br />
Figure 29 – <strong>Consumer</strong> Collage Excerpt Reflecting Product-Level Sustainability Implications ............ 55<br />
Figure 30 – Frequency of seeking out Natural or Organic versions of H+W products ........................ 56<br />
Figure 31 – Importance of Being Natural or Organic .......................................................................... 57<br />
169