Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
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Displays<br />
Temporary displays made of flimsy <strong>and</strong>/or inexpensive materials tend to suffer<br />
visible wear, <strong>and</strong> generally look ―cheap‖ to consumers. H+W-oriented spaces are<br />
greatly enhanced by the use of permanent displays utilizing more durable materials<br />
such as wood <strong>and</strong> (non wire-like) metals. Natural materials are best.<br />
Permanence here is also important, in that display spaces should be dedicated.<br />
Temporary displays often violate layout lines (e.g. prominently projecting into an<br />
aisle from an otherwise flat shelf) <strong>and</strong>/or appear in seemingly r<strong>and</strong>om spaces,<br />
serving as obstacles to shoppers.<br />
Flooring<br />
Traditional tile flooring is generally a thing of the past. Often those tiles are difficult<br />
to make look clean regardless of scrubbing or polishing. More contemporary<br />
floorings such as wood or lacquered concrete convey far more positive impressions<br />
to shoppers, as well as tone down the sometimes ―harsh‖ visual feel of tile flooring<br />
in stark shades (e.g. white tile that reflects overhead lighting).<br />
Lighting<br />
Industrial <strong>and</strong>/or florescent lighting fixtures are often ―bright white‖ in their spectrum<br />
<strong>and</strong> lend retail spaces a more ―institutional‖ appearance. Using softer, often indirect<br />
lighting increases the level of felt elegance in a store or department.<br />
Color<br />
Color scheme(s) should not include significant amounts of bright, highly saturated<br />
primary colors, which often produce childlike or cartoonish looks when used<br />
extensively.<br />
As a final note, consistency is critical across the store design elements. Combinations of several<br />
different materials, color schemes, displays, et cetera tend to leave consumers with a feeling that a<br />
store was designed <strong>and</strong> assembled at different times, in a perhaps r<strong>and</strong>om fashion. In contrast,<br />
consumers react very positively to stores that have the appearance of design that is coordinated<br />
across departments <strong>and</strong> various design elements.<br />
The following are some examples of ―best practices‖ when it comes to positive in-store aesthetics.<br />
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