Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
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CHAPTER 2 | <strong>Consumer</strong>s, Health <strong>and</strong> <strong>Wellness</strong>, <strong>and</strong> Sustainability<br />
Introduction<br />
In this chapter, we discuss Health <strong>and</strong> <strong>Wellness</strong> <strong>and</strong> how consumers become involved in its<br />
associated lifestyle. This chapter serves as a foundation <strong>for</strong> the following chapters in terms of<br />
defining the consumer, identifying the triggers <strong>for</strong> engagement in Health <strong>and</strong> <strong>Wellness</strong> <strong>and</strong><br />
discussing overlapping market areas such as sustainability.<br />
What You Will Learn In This Chapter<br />
Health <strong>and</strong> <strong>Wellness</strong> is not a niche market dominated by a small group of consumers….it is<br />
a long-term change in how consumers view their lives <strong>and</strong> the products they purchase<br />
<strong>Consumer</strong>s engage with Health <strong>and</strong> <strong>Wellness</strong> at different intensity levels <strong>and</strong> it is important<br />
to underst<strong>and</strong> at what level a given consumer is when communicating with them<br />
Demographics offer only limited insights into a consumer‘s level of engagement with Health<br />
<strong>and</strong> <strong>Wellness</strong><br />
<strong>Consumer</strong>s don‘t consider Health <strong>and</strong> <strong>Wellness</strong> to be simply about physical conditions –<br />
social, emotional, mental <strong>and</strong> even spiritual considerations are often included<br />
Many of the Health <strong>and</strong> <strong>Wellness</strong> conditions that consumers cite as problematic are not<br />
acute medical conditions, but are lifestyle related<br />
New media channels (online resources especially) are key sources of knowledge gathering<br />
<strong>for</strong> consumers<br />
Sustainability is a part of Health <strong>and</strong> <strong>Wellness</strong> <strong>for</strong> consumers <strong>and</strong> the idea of purchasing<br />
products from a ―responsible‖ company is increasing in importance <strong>for</strong> consumers<br />
The recession has influenced consumers to more frequently look <strong>for</strong> deals, collect coupons<br />
<strong>and</strong> consider private label products, but overall, the recession has not affected their level of<br />
Health <strong>and</strong> <strong>Wellness</strong> involvement or product purchase<br />
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