Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
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Core <strong>Consumer</strong> Example 1<br />
Suzie lives in Seattle, WA, <strong>and</strong> is fairly typical of Core consumers there. She makes extensive<br />
use of natural <strong>and</strong> specialty retailers, as well as local farmers markets <strong>for</strong> her food purchases.<br />
Relative to most consumers, she makes little use of conventional channels. Where she does, it<br />
is generally <strong>for</strong> purchases least relevant to her H+W lifestyle, though most categories of<br />
consumable <strong>and</strong> durable goods will be filtered through a H+W lens.<br />
Table 12 - Example 1 of Core <strong>Consumer</strong> Channel Preferences<br />
Macro-Category Primary/Preferred Secondary<br />
Fresh Foods<br />
PCC, Whole Foods Market, Farmers‘<br />
Markets<br />
QFC<br />
Packaged Foods PCC, Whole Foods, Trader Joe‘s QFC<br />
OTC<br />
Internet Stores<br />
VMHS<br />
Home Cleaning<br />
PCC, Whole Foods, Pharmaca<br />
(remedies are herbal/homeopathic -<br />
does not buy conventional OTC)<br />
Bartell‘s (Local drug chain)<br />
QFC<br />
Personal Care<br />
Bartell‘s (Local drug chain)<br />
General Merch<strong>and</strong>ise <strong>for</strong> the Home Various small shops, Craigslist Target<br />
Core <strong>Consumer</strong> Example 2<br />
Linda lives outside Charlotte, NC, <strong>and</strong> has far fewer brick-<strong>and</strong>-mortar options <strong>for</strong> her Core H+W<br />
shopping than Suzie does in Seattle. Due to the dearth of physical H+W retail in her area, Linda<br />
has adapted to using local stores as fully as possible, <strong>and</strong> to ordering the somewhat obscure<br />
H+W products she prefers in several categories via the internet. In some ways her pattern is<br />
quite revealing, showing that local grocers have been able to at least nominally fill her food<br />
needs, but generally don‘t have what she is looking <strong>for</strong> with respect to other categories of<br />
goods.<br />
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