Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
Consumer Shopping Habits for Wellness and Environmentally ...
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This category has an obvious gap between products that attract Core H+W consumers <strong>and</strong> those<br />
that don‘t. In other words, this category lacks product options that bridge the gaps, which would aid in<br />
consumer H+W evolution. At present, Mid-level products are identical to Periphery products. This<br />
lack of intermediary product options is a key opportunity to accommodate consumer growth in the<br />
category through product innovation.<br />
Figure 78 - Oral Care Br<strong>and</strong>s<br />
SCOPE<br />
COLGATE<br />
CREST<br />
WELEDA<br />
TOMS<br />
JASON<br />
PERIPHERY MID-LEVEL CORE<br />
<strong>Shopping</strong> Barriers <strong>for</strong> Oral care<br />
<strong>Consumer</strong>s in all three H+W segments find there are too many choices in the Oral Care category<br />
(ranging from 42% <strong>for</strong> the Mid-level to 50% <strong>for</strong> the Core). In addition, the Core consumer is more<br />
likely to note the difficulty in finding help within the stores with their products (28%). Periphery<br />
consumers find it more of a challenge to get in <strong>and</strong> out of their stores to shop (37%).<br />
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