mexico renews itself - ProMéxico
mexico renews itself - ProMéxico
mexico renews itself - ProMéxico
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64 Negocios ProMéxico | The Lifestyle Negocios ProMéxico | The Lifestyle 65<br />
Tianguis<br />
Orgánico<br />
Chapingo<br />
(Chapingo Organic Market)<br />
Vida Orgánica<br />
To meet the needs of those looking for an environmentally-friendly<br />
lifestyle, Vida Orgánica is just right. The company saw an opportunity<br />
to extend its business range to include not only organic foods,<br />
but a whole range of products designed to reduce the negative impact<br />
that consumers’ everyday activities have on the environment.<br />
Besides producing a wide range of products that bear the organic<br />
seal, Vida Orgánica distributes clothing made from organic materials,<br />
electricity-saving light bulbs, rechargeable batteries and<br />
even personal grooming and beauty products that are carefully selected<br />
based on their ingredients and treatment methods.<br />
In terms of food, they gather products from small growers of infusions,<br />
coffee, marmalades, cereals and supplies that have a high<br />
quality standard and that guarantee that their organic value, free<br />
of industrialized chemical processes, contributes to the quality of<br />
life of both consumers and producers.<br />
vidaorganica.com<br />
As with any business, anyone who wants<br />
to produce and distribute organic products<br />
needs to have a space in which to sell them<br />
and spread the word.<br />
In Mexico, one of these spaces is the<br />
Chapingo Organic Market, a project that<br />
has been around for nearly a decade. It is<br />
sponsored by the University of Chapingo<br />
to both create a network of small producers<br />
and offer a space to promote their products.<br />
The Chapingo Organic Market is open<br />
each Saturday from 10:00 a.m. to 3:00 p.m.<br />
Shoppers can find foods that are free of industrial<br />
processing and daily use products<br />
that are prepared with environmentallyfriendly<br />
methods. Also, there are workshops<br />
and cultural events for consumers to<br />
increase their awareness of the economic<br />
and health benefits of revisiting the traditional<br />
method of obtaining food.<br />
Igualdad S/N<br />
Colonia El Cooperativo<br />
Km 38.5 of the Mexico-Texcoco Highway<br />
Estado de México<br />
Coffee Movement<br />
According to figures published by CNN Mexico, Chiapas is the<br />
world’s largest producer of organic coffee. In this Mexican state,<br />
approximately 70,000 producers –of which a third are women–<br />
produce 18 million tons of organic coffee each year.<br />
This means that in Chiapas, organic coffee production is an<br />
economic movement. It is one of the best examples of how the<br />
green economy functions, because the people who live and produce<br />
in the state’s coffee areas have discovered that unity really<br />
does produce strength. They have coalesced into an inclusive<br />
and cooperative community to market their coffee, which is<br />
free of agrochemicals and artificial fertilizers.<br />
For all this, the demand for organic coffee grown in Chiapas<br />
is increasing at an average rate of 5% each year.<br />
In the heart of the cloud forest that crowns the Sierra Madre<br />
de Chiapas is Santa Rita, a small town full of coffee plantations<br />
founded by Turks and Germans in the early 20th century.<br />
Today, Santa Rita is part of the El Triunfo Biosphere Reserve.<br />
Here, Rosalía Roblero and her family own three hectares that<br />
have been producing quality coffee for over 100 years.<br />
In 1990, El Triunfo was declared a protected area, which<br />
means the coffee grown here is free of potentially polluting<br />
agrochemicals and artificial fertilizers. And because coffee<br />
plantations require shade, more native trees have been planted,<br />
helping counter deforestation in the mountains of Chiapas.<br />
The organic coffee produced by the Roblero family is among<br />
the best in Mexico, but it is also exported by Agroindustrias<br />
Unidas de México, which supplies Starbucks and other coffeehouse<br />
chains with small doses of success in a cup.