mexico renews itself - ProMéxico

62 Negocios ProMéxico | The Lifestyle Negocios ProMéxico | The Lifestyle 63
Ost Gourmet
The Good
Land
Based on the philosophy “we want to show you what we’re made
of ”, Ost Gourmet is a company from Querétaro that was created “to
make quality food available to all Mexicans” through a small but
consistent variety of pastas and salsas produced with the best raw
materials found in the country.
Their production method is a combination of the artisanal and
the industrial, which could be worth replicating in other fields.
This “semi-industrialization” ensures that the foods produced
comply with the same safety, hygiene and quality control standards
practiced by large corporations, without allowing the product’s
properties or preparation method to be affected, resulting in
a spirit that is 100% homemade.
Their products are mouthwatering: fettuccine with amaranth,
ravioli with spinach and ricotta, and lasagnas, all imbued with
intense flavor as the ingredients are subjected to the lowest possible
amount of processing. Their best properties come from two
important allies: nature and time.
ost-gourmet.com
They began as part of a dietary fad and became a vote for health.
Now, organic products are a new business opportunity and a base
for the well-known “green economy”.
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by mónica isabel pérez
photos archive
The world is changing. What was once a storage solution has now become a process
that consumers all over the planet want to get rid of, little by little. Industrialized
foods began to experience a general rejection and slowly gave way to
organic products. This is not a trend or a whim; what contemporary consumers
are looking for when they choose organic product consumption is wellbeing at all levels,
better quality, more nutrients and, at the same time, to contribute to the success of an economic
model that is better suited to our times, and that reduces environmental risks while
promoting social equality.
The green economy is an inclusive proposal in which small food growers can easily find
their niche. It is, as stated by the United Nations Environment Programme (UNEP), “an
alternative and a more sustainable proposal for doing business.”
Mexico has joined this trend, as proven in the examples that follow.
La Casa de Doña Lupe
Wine is a living product and possibly one of the most complex and
magnificent that has been developed by humanity. Each glass has a
distinct flavor for it is the result of an ever-present factor of chance
that requires a great deal of care. Everything needs patience: the
grapes, the fermentation and aging processes. A proper environment
is crucial, given that the barrels are the ones that absorb it
and stamp their mark on the beverage.
Doña Lupe is aware of all this, and has provided a warm family
atmosphere at her small winery located in Valle de Guadalupe, in
Baja California. With the help of her sons, Lupe is responsible for
ensuring that the Cabernet and Nebbiolo grapes that grow on her
land reach their maximum expression in the bottles that bear her
label.
The winery is committed to organic production. It does not use
chemical fertilizers, herbicides or pesticides. In order to protect
the crops, the company uses ecological pesticides made from natural
oils that do not affect the fruit’s taste, quality or hygiene.
To complete the experience, visitors to Doña Lupe’s warehouse
may sample fresh bread, pizzas, desserts, oils and compotes that
provide an organic pairing of the highest quality.
www.donalupe.com