mexico renews itself - ProMéxico
mexico renews itself - ProMéxico
mexico renews itself - ProMéxico
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62 Negocios ProMéxico | The Lifestyle Negocios ProMéxico | The Lifestyle 63<br />
Ost Gourmet<br />
The Good<br />
Land<br />
Based on the philosophy “we want to show you what we’re made<br />
of ”, Ost Gourmet is a company from Querétaro that was created “to<br />
make quality food available to all Mexicans” through a small but<br />
consistent variety of pastas and salsas produced with the best raw<br />
materials found in the country.<br />
Their production method is a combination of the artisanal and<br />
the industrial, which could be worth replicating in other fields.<br />
This “semi-industrialization” ensures that the foods produced<br />
comply with the same safety, hygiene and quality control standards<br />
practiced by large corporations, without allowing the product’s<br />
properties or preparation method to be affected, resulting in<br />
a spirit that is 100% homemade.<br />
Their products are mouthwatering: fettuccine with amaranth,<br />
ravioli with spinach and ricotta, and lasagnas, all imbued with<br />
intense flavor as the ingredients are subjected to the lowest possible<br />
amount of processing. Their best properties come from two<br />
important allies: nature and time.<br />
ost-gourmet.com<br />
They began as part of a dietary fad and became a vote for health.<br />
Now, organic products are a new business opportunity and a base<br />
for the well-known “green economy”.<br />
____<br />
by mónica isabel pérez<br />
photos archive<br />
The world is changing. What was once a storage solution has now become a process<br />
that consumers all over the planet want to get rid of, little by little. Industrialized<br />
foods began to experience a general rejection and slowly gave way to<br />
organic products. This is not a trend or a whim; what contemporary consumers<br />
are looking for when they choose organic product consumption is wellbeing at all levels,<br />
better quality, more nutrients and, at the same time, to contribute to the success of an economic<br />
model that is better suited to our times, and that reduces environmental risks while<br />
promoting social equality.<br />
The green economy is an inclusive proposal in which small food growers can easily find<br />
their niche. It is, as stated by the United Nations Environment Programme (UNEP), “an<br />
alternative and a more sustainable proposal for doing business.”<br />
Mexico has joined this trend, as proven in the examples that follow.<br />
La Casa de Doña Lupe<br />
Wine is a living product and possibly one of the most complex and<br />
magnificent that has been developed by humanity. Each glass has a<br />
distinct flavor for it is the result of an ever-present factor of chance<br />
that requires a great deal of care. Everything needs patience: the<br />
grapes, the fermentation and aging processes. A proper environment<br />
is crucial, given that the barrels are the ones that absorb it<br />
and stamp their mark on the beverage.<br />
Doña Lupe is aware of all this, and has provided a warm family<br />
atmosphere at her small winery located in Valle de Guadalupe, in<br />
Baja California. With the help of her sons, Lupe is responsible for<br />
ensuring that the Cabernet and Nebbiolo grapes that grow on her<br />
land reach their maximum expression in the bottles that bear her<br />
label.<br />
The winery is committed to organic production. It does not use<br />
chemical fertilizers, herbicides or pesticides. In order to protect<br />
the crops, the company uses ecological pesticides made from natural<br />
oils that do not affect the fruit’s taste, quality or hygiene.<br />
To complete the experience, visitors to Doña Lupe’s warehouse<br />
may sample fresh bread, pizzas, desserts, oils and compotes that<br />
provide an organic pairing of the highest quality.<br />
www.donalupe.com