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mexico renews itself - ProMéxico

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34 Negocios ProMéxico Negocios ProMéxico 35<br />

Soaking Up<br />

the Advantages<br />

of a Sunny Country<br />

One more point must be added in Mexico’s favor: the intense and continuous solar radiation<br />

that the territory receives all year long. The sun is what will drive the new electrical energy<br />

generation strategies toward a future with lower fossil fuel consumption.<br />

____<br />

by omar magaña<br />

photos courtesy of energías renovables de méxico<br />

Although solar energy<br />

projects are still considered<br />

expensive, especially<br />

photovoltaic, ERDM<br />

has demonstrated their<br />

feasibility in communities<br />

where it is technically<br />

difficult –if not impossible–<br />

to bring in the CFE network.<br />

A<br />

YouTube video posted by solar panel manufacturer<br />

Energías Renovables de México (ERDM) presents a<br />

peerless narrative of its pioneering work in promoting<br />

photovoltaic energy in Mexico.<br />

The camera documents the process of delivering dozens of<br />

photovoltaic modules that were assembled by ERDM in its plant in<br />

San Andrés Tuxtla, Veracruz, to the fishing community of Martín<br />

Prieto, in the Veracruz municipality of Alvarado.<br />

Delivering island system panels, which have their own energy<br />

converter and battery that provide users with direct electricity<br />

without needing a connection to the Federal Electricity Commission<br />

(CFE) network, seems difficult: fishermen and technicians<br />

transport modules and solar refrigerators on fishing boats that<br />

navigate the waters of the Papaloapan River to complete the delivery<br />

and begin the installation of the technology that will radically<br />

change the lives of Martín Prieto’s inhabitants: the residents will<br />

have electricity in their homes.<br />

“ERDM grew out of the necessity of certain areas of the country<br />

where it is difficult to access electric power. The company has specialized<br />

in island systems that use battery backup for communities<br />

that do not have access to the national electricity network,” says<br />

Vladimir Ruiz, an engineer who is the company’s Project Manager.<br />

Although solar energy projects are still considered expensive,<br />

especially photovoltaic, ERDM has demonstrated their feasibility<br />

in communities where it is technically difficult –if not impossible–<br />

to bring in the CFE network.<br />

The investment in photovoltaic modules in Martín Prieto came<br />

to 2 million pesos (around 150,000 usd), compared to the over 30<br />

million pesos (close to 2.25 million usd) it would have cost to make<br />

the CFE connection, according to calculations by Vladimir Ruiz.<br />

A Sun-Soaked Country<br />

The tourists that arrive in Mexico from around the world are not<br />

mistaken: the country is enviably sunny almost all year-round.<br />

According to figures furnished by the Special Program for<br />

the Exploitation of Renewable Energies published by the Ministry<br />

of Energy (SENER), Mexico has an average annual radiation<br />

of 5 kilowatts/hour (kWh) per square meter –with an index<br />

of 4.4 kWh per square meter in the center of the country and 6.3<br />

in the north.<br />

Sonora, Chihuahua and the Baja California peninsula hold the<br />

highest potential for generating electricity by taking advantage<br />

of solar radiation, due to their vast size and weather conditions<br />

throughout the year.<br />

The SENER document recognizes that taking advantage of<br />

such a renewable, clean and endless energy –the sun will be<br />

around for several million years yet– has barely been explored; it<br />

estimates Mexico’s installed capacity at 18.5 MW, which produces<br />

8,794 megawatts/hour (MWh) per year.<br />

“Globally, the generation capacity of photovoltaic cells is<br />

around 6,000 MW, installed mainly in Germany, Japan and the<br />

US,” reveals the report, based on data from the International Energy<br />

Agency (IEA).<br />

Indeed, the greatest use of photovoltaic technologies in Mexico<br />

has been in rural communities like Martín Prieto, in Veracruz. According<br />

to ERDM estimates, there are approximately 7 million people<br />

who live in areas without access to the CFE network, says Ruiz.<br />

Photovoltaic Energy Takes Center Stage<br />

ERDM is trying to gain influence on another important front: the<br />

consolidation of photovoltaic projects with a CFE interconnection.<br />

The company, which was founded almost 10 years ago by two<br />

German partners, discovered new development possibilities in<br />

Mexico after the Law for the Exploitation of Renewable Energies<br />

and Financing of the Energy Transition (LAERFTE) was signed<br />

toward the end of the last decade.<br />

Since then, ERDM has sold photovoltaic technology –modules<br />

that are assembled in Mexico from components manufactured in<br />

Germany, Austria, the US and Canada– to the National Forestry<br />

Commission (CONAFOR), the Grupo México mining corporation,<br />

the National Workers’ Housing Fund Institute (INFONAVIT), the<br />

Lázaro Cardenas port terminal, the San Isidro mill, hotels, schools<br />

and social assistance housing builders.<br />

“This is only a small step. We believe that much more is needed<br />

to really boost the photovoltaic industry,” says Ruiz, who considers<br />

that with the announcement of LAERFTE, agreements and adjustments<br />

will be generated in Mexico to advance toward that goal.<br />

An important step would be for industry and citizens to decide<br />

to implement this technology in factories, offices and homes.<br />

According to Ruiz, in order for this to happen, the price of the<br />

technology must decrease, as well as the generating cost for each<br />

kWh and its sale price.<br />

For the Mexican market, Ruiz says it is important to know how<br />

long it will take to recoup the initial investment that, when dealing<br />

with large-scale projects, is obviously a considerable figure for a<br />

company’s finance department.<br />

ERDM’s strategy is to highlight the contributions of private<br />

individuals to the environment by reducing contaminants derived<br />

from fossil fuels, and emphasizing the future savings in the<br />

monthly electricity bill.<br />

Those at ERDM are definitely aware that, in the short term, there<br />

will be a boom in photovoltaic energy in Mexico, and the company is<br />

betting on being part of that scenario.<br />

“Our philosophy is to offer highly competitive prices with high<br />

quality products, given our need to guarantee that they will produce<br />

energy for more than 20 or 25 years,” says Ruiz. “We consider<br />

ourselves to be well placed in the market, we have a family of<br />

more than 200 business partners and we are in partnership with<br />

a very large German company that also manufactures panels<br />

there –Biosun– to be able to make large-scale plants,” he adds. n<br />

erdm-solar.com

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