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mexico renews itself - ProMéxico

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26 Negocios ProMéxico Negocios ProMéxico 27<br />

In Search<br />

of the<br />

Perfect Storm<br />

México Power Group is propelling radical change in the energy<br />

industry. After sweeping in on northern winds, its turbines now spin<br />

in the far south.<br />

____<br />

by omar magaña<br />

photo courtesy of cannon power group<br />

The Law for the Exploitation of Renewable Energies and<br />

Financing of the Energy Transition (LAERFTE) was the<br />

spark that ignited a new and sprightly industry in Mexico.<br />

Announced in 2009 by the Ministry of Energy (SENER),<br />

the new law invites the private sector to participate in mechanisms<br />

for the planned, sustainable consumption and generation of nonfossil-fuel<br />

energy, i.e. energy obtained from renewable sources such<br />

as the wind, sun, water and biomass.<br />

This broadened the horizons of Cannon Power Group, a California-based<br />

company specializing in wind farms that had previously<br />

been restricted to exporting the electricity generated by La Rumorosa<br />

wind farm, in Tecate, Baja California to the US. Now it is free to<br />

sell the energy it generates in Mexico on the domestic market, and<br />

what better incentive to increase production capacity.<br />

Cannon Power Group and its partner, Coram Energy Corporation,<br />

both have 30 years’ experience in the development of wind<br />

projects worldwide. In July 2011, they decided to grant their Mexican<br />

office greater autonomy. The result was the founding of a new<br />

company –México Power Group– with John Prock as CEO.<br />

“The new legislation introduced by the Mexican government<br />

changed our approach and outlook. Now it makes more sense for us<br />

to supply companies and government entities here in Mexico with<br />

our green energy,” says Prock.<br />

México Power Group had barely incorporated when its board<br />

chairman, Gerald Monkhouse (also board chairman of Cannon<br />

Power Group), president Brian O’Sullivan and CEO John Prock<br />

announced their first major investment in Mexico: 2.5 billion usd<br />

for the construction of three wind farms –one in Baja California,<br />

a second in Zacatecas and a third in Quintana Roo– which will<br />

produce a total of 312 megawatts (MW) during their first phase<br />

of operations.<br />

The Promised Land<br />

The sheer magnitude of this outlay by México Power Group indicates<br />

the course Mexico is taking as the second-largest recipient<br />

of investment in the wind energy sector in Latin America, outdone<br />

only by Brazil, which has embarked on a race to cover the entire<br />

country with turbines.<br />

According to studies conducted by the industry worldwide, all<br />

both countries were lacking was a regulatory framework to clarify<br />

the rules for private sector participation in the generation and<br />

transmission of clean electricity.<br />

As such, LAERFTE constitutes a huge step forward for Mexico,<br />

by defining mechanisms for the transmission of wind-generated<br />

and other renewable sources of electricity via the Federal Electricity<br />

Commission (CFE) grid, and generation models that allow for<br />

private sector participation.<br />

In its 2011 Global Wind Report, the Global Wind Energy<br />

Council (GWEC) mentions some of the most significant changes<br />

that took place in Mexico in that year: new transmission points<br />

were installed in Oaxaca –Mexico’s windiest state–, the price<br />

of turbines fell, leading wind generator developers (Acciona,<br />

Vestas, Gamesa and Clipper) entered the domestic market and<br />

financing became more available.<br />

Meanwhile, SENER is seeking to promote the generation of<br />

clean electricity and a gradual reduction in transmission costs by<br />

developing new interconnection models and entering into agreements<br />

with generators.<br />

It was back in 2010 when Mexico set <strong>itself</strong> the goal of increasing<br />

its total installed capacity for wind-generated electricity in a very<br />

short timeframe. That year, 316 MW were added to extant output at<br />

wind farms in Oaxaca and a handful of other sites around the country,<br />

closing the year at 519 MW. By 2011, this figure had risen to 873<br />

MW and in all likelihood will have reached 1 gigawatt (GW) by the<br />

time you read this, putting the country well on track to its goal of 3.5<br />

GW by year-end 2015.<br />

Baja California, Where the<br />

Winds of Change Blow<br />

A large portion of investment in Mexico’s wind energy industry<br />

ends up in Baja California, specifically the mountainous areas of the<br />

Sierra de Juárez, on the Mexico-US border.<br />

This is where the strongest winds and the largest projects can<br />

be found, each with an estimated production capacity of 1,000 MW.<br />

“Cannon Power Group has been keeping a close eye on this area<br />

for the last 16 years, and began working closely with communities<br />

in the vicinity of La Rumorosa as far back as 2006, with a view to<br />

exporting electricity to the US,” says Prock.<br />

In 2007, the company sold a 250-MW generation project to<br />

Sempra Generation under a co-development agreement in the community<br />

of Jacume, in the middle of the Sierra de Juárez. A year later,<br />

it purchased an additional 20,000 hectares in the area, according to<br />

information published on its website.<br />

In July 2011, Cannon Power<br />

Group and Coram Energy<br />

Corporation decided to grant<br />

their Mexican office greater<br />

autonomy. The result was<br />

México Power Group.<br />

Then, in 2010, Cannon Power Group entered into an alliance<br />

with wind-generator manufacturer Gamesa, to build a 32,000-hectare<br />

wind farm in Aubanel Vallejo, which is currently managed by<br />

México Power Group. During the first phase of the project, México<br />

Power Group will occupy only 750 hectares and will produce 72<br />

MW, although total capacity is estimated at 1 GW.<br />

“We are waiting for the perfect storm, a situation in which the<br />

natural resource –the wind–, transmission lines at our disposal and<br />

customers for the electricity we generate come together,” says Prock.<br />

México Power Group is still negotiating permits for its project in<br />

Baja California, under which it will export electricity, supply crossborder<br />

assembly plants and provide street lighting for the municipalities<br />

of Tecate, Rosarito, Ensenada and Tijuana.<br />

Substantial progress has also been made on the other two sites<br />

covered by the investment announced in 2011. During an initial phase,<br />

60 MW will be generated on 3,400 of the 6,000 hectares the company<br />

owns on the island of Cozumel in Quintana Roo, and another 180 MW<br />

on 1,500 of the 6,500 hectares it owns in La Bufa, Zacatecas.<br />

Trees and Turbines<br />

As Far As the Eye Can See<br />

Even when renewable energies represent an a priori green alternative<br />

to fossil fuels, companies like México Power Group need to<br />

ensure their activities have a minimal impact on the environment<br />

and wildlife habitats.<br />

“Since green energy is our only business, we want to protect the<br />

environment. The impact on the land is less than 2%; if it is common<br />

land or is being used for something else, it can still be used for<br />

that purpose,” says Prock, adding that during the first phase of the<br />

Aubanel Vallejo project in Baja California, the company will pay 1<br />

million usd a year for usufruct of the land where the wind turbines<br />

are to be installed, even though they will not necessarily interfere<br />

with the land’s current use.<br />

In response to concerns voiced by environmentalists about<br />

the impact on birdlife, Prock said that the turbines México Power<br />

Group plans to install are fitted with new generation rotor blades<br />

that have a larger diameter and are just as effective at capturing<br />

wind energy, but that spin at a reduced speed of 15 revolutions per<br />

minute (rpm) and are therefore less disruptive to birds.<br />

Prock is confident Mexico will continue to make progress<br />

on the legislative front. And as a pioneering force in the energy<br />

revolution that’s already on its doorstep, México Power Group<br />

hopes this progress will eventually afford private sector players<br />

greater freedom to generate and sell electricity without the need<br />

for a middleman. n<br />

www.<strong>mexico</strong>powergroup.com

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