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2013 Madd Gear Press Kit

2013 Madd Gear Press Kit

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ABOUT MADD GEAR:<br />

WHO WE ARE:<br />

<strong>Madd</strong> <strong>Gear</strong> is the premier action sports brand with the Best Products, Top Riders, and a<br />

Global Fan Base. We are headquartered in Australia, where Freestyle Scooters first gained<br />

public acceptance, and have grown the sport and our brand around the globe with offices<br />

in the USA, UK, Europe and Japan.<br />

WHAT WE DO:<br />

• Design and produce high-quality action sports equipment<br />

• Promote action sports through sponsorships and marketing<br />

• Expand youth involvement through tours and events<br />

• Support growth through distribution, sales, and customer service<br />

HOW WE DO IT:<br />

We listen to what our riders want and make it happen!<br />

OUR SPORTS:<br />

• Freestyle Scooters<br />

• BMX (Park, Dirt, Street, Flatland)<br />

• Skateboarding<br />

• MotoCross


FREESTYLE SCOOTERING:<br />

WHAT IS IT?:<br />

Freestyle Scootering is taking all the tricks from BMX and Skateboarding, and doing them<br />

on a Freestyle Scooter. Freestyle Scooter Riders have also developed tricks specific to<br />

the scooter that other sports cannot duplicate. The sport necessitates stronger equipment<br />

that does not fold and wheels with alloy hubs to withstand the tricks the riders perform.<br />

GROWTH OF THE SPORT:<br />

Freestyle Scootering first achieved public acceptance in Australia in the mid-2000’s. From<br />

there, the sport grew in popularity in the UK and Europe. Around 2010, the sport began to<br />

take hold in the USA. Over the last 3 years, the sport has grown exponentially across the<br />

USA and Canada, with hundreds of skate parks opening their facilities to scooter riders.<br />

We have already opened an office in Japan/Asia, and expect to see the sport take hold in<br />

Central/South America and Africa in the next year or so.


MADD GEAR: PIONEER<br />

AUSTRALIA:<br />

<strong>Madd</strong> <strong>Gear</strong> released the first “<strong>Madd</strong> <strong>Gear</strong> Pro” scooter in Australia in 2004. Mike Horne,<br />

the founder of <strong>Madd</strong> <strong>Gear</strong>, designed the scooter after watching a group of kids try to ride<br />

foldable scooters at a local skate park. <strong>Madd</strong> <strong>Gear</strong> continued to improve on the design<br />

through the help of both riders and designers and became the top Freestyle Scooter<br />

company in the world.<br />

THE WORLD:<br />

As Freestyle Scootering began to develop in other countries, <strong>Madd</strong> <strong>Gear</strong> led the way,<br />

expanding our operations at just the right time to provide quality products to all riders.<br />

USA:<br />

In 2009, <strong>Madd</strong> <strong>Gear</strong> sent Team MGP Australia to the San Diego, CA to compete in SD7; the<br />

largest North American Scooter Competition, and to tour the West Coast. Following that<br />

tour, the company incorporated in the USA and introduced the first locally available <strong>Madd</strong><br />

<strong>Gear</strong> Pro Scooters during Christmas, 2010.<br />

Over the last 3 years, <strong>Madd</strong> <strong>Gear</strong> has led the industry in expanding the sport throughout<br />

the USA, growing the industry to more than 10 times its size in 2010.


TEAM MGP (MADD GEAR PRO):<br />

ABOUT:<br />

<strong>Madd</strong> <strong>Gear</strong> maintains the largest team of Professional Freestyle Scooter Riders. Each<br />

office sponsors between 4 and 10 riders and these riders attend contests, put on events,<br />

and go on tours, demonstrating the sport of Freestyle Scootering.<br />

TEAM MGP USA:<br />

Team MGP USA is composed of top Freestyle Scooter Professional Riders from across<br />

the USA and Canada. Our Team tours the USA every summer and put on several events<br />

throughout the year. In 2012, the team held more than 40 events and attended 15 contests.<br />

A full team roster follows on the next pages.<br />

In 2012, Team MGP USA made 3 Tours in North America:<br />

• East Coast Tour: Delaware, New Jersey, Pennsylvania, New York, Connecticut,<br />

Massachusetts, and New Hampshire<br />

• Deep West Tour: California, Oregon, Idaho, Utah, Nevada, and Arizona<br />

• Northern Exposure Tour CANADA: Alberta, Quebec, and Ontario


TEAM MGP USA:<br />

WEST COAST:<br />

ANTHONY “TWAN” BUSTOS<br />

• Team Manager<br />

• Age: 24<br />

• Location: San Clemente, CA<br />

• OG Freestyle Scooter Rider with over 8 years of experience in the sport.<br />

A legend among the fans and the “Face” of <strong>Madd</strong> <strong>Gear</strong> USA<br />

JEREMY BEAU<br />

• Age: 17<br />

• Location: Murrieta, CA<br />

• “Mr. Octiwhip”; Jeremy currently holds the world record for most tailwhips: 8!!<br />

Amazing rider with a “SoCal” easy-going attitude. Jeremy is also a talented<br />

skateboarder and a previous poster-boy for RipStick.<br />

CHRIS VINCENT<br />

• Age: 16<br />

• Location: Menifee, CA<br />

• Talented up-and-coming rider with a style all his own. Great personality and love of the<br />

sport - rides daily with Jeremy Beau<br />

DEREK SEAY<br />

• Age: 16<br />

• Location: Chandler, AZ<br />

• “Ginger Storm” is a no-holds-barred rider unafraid to stick it out to get the shot or pull<br />

the trick. He is currently the TOP rider in Arizona and also the in-house Scootering<br />

Instructor at AZ Grind in Mesa, AZ. Derek also rides BMX Park.


TEAM MGP USA:<br />

EAST COAST:<br />

COLLIN DASILVA<br />

• Age: 18<br />

• Location: Jackson, NJ<br />

• Collin is one of the most popular and well-known riders on the East Coast. He has won<br />

more contests than any other rider around him and continues to do amazing things on<br />

his scooter. Talent, pure talent.<br />

PETER JUNGSBERGER<br />

• Age: 17<br />

• Location: Toms River, NJ<br />

• Won 4th place at SD7; the largest Freestyle Scooter contest in the North America,<br />

where many international riders go to get noticed. Peter is an easy-going guy who<br />

smiles easily and instructs kids in scootering at The Incline Club in Lakewood, NJ.<br />

GUS RYMER<br />

• Age: 16<br />

• Location: Southold, NY (Long Island)<br />

• Won 5th place at SD7; the largest Freestyle Scooter contest in North America. Gus is<br />

active at school as well, participating in band and cross country. He is also an<br />

accomplished skateboarder.


TEAM MGP USA:<br />

CANADA:<br />

JORDIE ROBINSON<br />

• Age: 18<br />

• Location: Newmarket, ON<br />

• TOP Canadian Rider. Jordie has several first place wins to his name and leads the<br />

movement in Canada.<br />

PAUL CARLSON<br />

• Age: 18<br />

• Location: Keswick, ON<br />

• Talented rider from Canada with several podium placements at local contests. Paul just<br />

loves to ride.


MADD GEAR MEDIA:<br />

SOCIAL MEDIA MACHINE:<br />

• YouTube: 12,000,000+ Views<br />

• facebook: 112,000+ Likes<br />

• instagram: 9,200+ Followers<br />

• twitter: 4,100+ Followers<br />

VIDEO LINKS:<br />

• <strong>2013</strong> “Are You <strong>Madd</strong> Enough Vol.1”: https://www.youtube.com/watch?v=FmtQ7StM-b4<br />

• Ryan Williams Web Edit Two: https://www.youtube.com/watch?v=9E7S5XHqgms<br />

• 2012 USA Deep West Tour: https://www.youtube.com/watch?v=bi-Wz0VTUwg<br />

MEDIA CONTACT:<br />

JT (John Thomas)<br />

Marketing Manager<br />

Email: JT@maddgear.com<br />

Mob.: 760-644-3043

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