2013 Madd Gear Press Kit
2013 Madd Gear Press Kit
2013 Madd Gear Press Kit
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ABOUT MADD GEAR:<br />
WHO WE ARE:<br />
<strong>Madd</strong> <strong>Gear</strong> is the premier action sports brand with the Best Products, Top Riders, and a<br />
Global Fan Base. We are headquartered in Australia, where Freestyle Scooters first gained<br />
public acceptance, and have grown the sport and our brand around the globe with offices<br />
in the USA, UK, Europe and Japan.<br />
WHAT WE DO:<br />
• Design and produce high-quality action sports equipment<br />
• Promote action sports through sponsorships and marketing<br />
• Expand youth involvement through tours and events<br />
• Support growth through distribution, sales, and customer service<br />
HOW WE DO IT:<br />
We listen to what our riders want and make it happen!<br />
OUR SPORTS:<br />
• Freestyle Scooters<br />
• BMX (Park, Dirt, Street, Flatland)<br />
• Skateboarding<br />
• MotoCross
FREESTYLE SCOOTERING:<br />
WHAT IS IT?:<br />
Freestyle Scootering is taking all the tricks from BMX and Skateboarding, and doing them<br />
on a Freestyle Scooter. Freestyle Scooter Riders have also developed tricks specific to<br />
the scooter that other sports cannot duplicate. The sport necessitates stronger equipment<br />
that does not fold and wheels with alloy hubs to withstand the tricks the riders perform.<br />
GROWTH OF THE SPORT:<br />
Freestyle Scootering first achieved public acceptance in Australia in the mid-2000’s. From<br />
there, the sport grew in popularity in the UK and Europe. Around 2010, the sport began to<br />
take hold in the USA. Over the last 3 years, the sport has grown exponentially across the<br />
USA and Canada, with hundreds of skate parks opening their facilities to scooter riders.<br />
We have already opened an office in Japan/Asia, and expect to see the sport take hold in<br />
Central/South America and Africa in the next year or so.
MADD GEAR: PIONEER<br />
AUSTRALIA:<br />
<strong>Madd</strong> <strong>Gear</strong> released the first “<strong>Madd</strong> <strong>Gear</strong> Pro” scooter in Australia in 2004. Mike Horne,<br />
the founder of <strong>Madd</strong> <strong>Gear</strong>, designed the scooter after watching a group of kids try to ride<br />
foldable scooters at a local skate park. <strong>Madd</strong> <strong>Gear</strong> continued to improve on the design<br />
through the help of both riders and designers and became the top Freestyle Scooter<br />
company in the world.<br />
THE WORLD:<br />
As Freestyle Scootering began to develop in other countries, <strong>Madd</strong> <strong>Gear</strong> led the way,<br />
expanding our operations at just the right time to provide quality products to all riders.<br />
USA:<br />
In 2009, <strong>Madd</strong> <strong>Gear</strong> sent Team MGP Australia to the San Diego, CA to compete in SD7; the<br />
largest North American Scooter Competition, and to tour the West Coast. Following that<br />
tour, the company incorporated in the USA and introduced the first locally available <strong>Madd</strong><br />
<strong>Gear</strong> Pro Scooters during Christmas, 2010.<br />
Over the last 3 years, <strong>Madd</strong> <strong>Gear</strong> has led the industry in expanding the sport throughout<br />
the USA, growing the industry to more than 10 times its size in 2010.
TEAM MGP (MADD GEAR PRO):<br />
ABOUT:<br />
<strong>Madd</strong> <strong>Gear</strong> maintains the largest team of Professional Freestyle Scooter Riders. Each<br />
office sponsors between 4 and 10 riders and these riders attend contests, put on events,<br />
and go on tours, demonstrating the sport of Freestyle Scootering.<br />
TEAM MGP USA:<br />
Team MGP USA is composed of top Freestyle Scooter Professional Riders from across<br />
the USA and Canada. Our Team tours the USA every summer and put on several events<br />
throughout the year. In 2012, the team held more than 40 events and attended 15 contests.<br />
A full team roster follows on the next pages.<br />
In 2012, Team MGP USA made 3 Tours in North America:<br />
• East Coast Tour: Delaware, New Jersey, Pennsylvania, New York, Connecticut,<br />
Massachusetts, and New Hampshire<br />
• Deep West Tour: California, Oregon, Idaho, Utah, Nevada, and Arizona<br />
• Northern Exposure Tour CANADA: Alberta, Quebec, and Ontario
TEAM MGP USA:<br />
WEST COAST:<br />
ANTHONY “TWAN” BUSTOS<br />
• Team Manager<br />
• Age: 24<br />
• Location: San Clemente, CA<br />
• OG Freestyle Scooter Rider with over 8 years of experience in the sport.<br />
A legend among the fans and the “Face” of <strong>Madd</strong> <strong>Gear</strong> USA<br />
JEREMY BEAU<br />
• Age: 17<br />
• Location: Murrieta, CA<br />
• “Mr. Octiwhip”; Jeremy currently holds the world record for most tailwhips: 8!!<br />
Amazing rider with a “SoCal” easy-going attitude. Jeremy is also a talented<br />
skateboarder and a previous poster-boy for RipStick.<br />
CHRIS VINCENT<br />
• Age: 16<br />
• Location: Menifee, CA<br />
• Talented up-and-coming rider with a style all his own. Great personality and love of the<br />
sport - rides daily with Jeremy Beau<br />
DEREK SEAY<br />
• Age: 16<br />
• Location: Chandler, AZ<br />
• “Ginger Storm” is a no-holds-barred rider unafraid to stick it out to get the shot or pull<br />
the trick. He is currently the TOP rider in Arizona and also the in-house Scootering<br />
Instructor at AZ Grind in Mesa, AZ. Derek also rides BMX Park.
TEAM MGP USA:<br />
EAST COAST:<br />
COLLIN DASILVA<br />
• Age: 18<br />
• Location: Jackson, NJ<br />
• Collin is one of the most popular and well-known riders on the East Coast. He has won<br />
more contests than any other rider around him and continues to do amazing things on<br />
his scooter. Talent, pure talent.<br />
PETER JUNGSBERGER<br />
• Age: 17<br />
• Location: Toms River, NJ<br />
• Won 4th place at SD7; the largest Freestyle Scooter contest in the North America,<br />
where many international riders go to get noticed. Peter is an easy-going guy who<br />
smiles easily and instructs kids in scootering at The Incline Club in Lakewood, NJ.<br />
GUS RYMER<br />
• Age: 16<br />
• Location: Southold, NY (Long Island)<br />
• Won 5th place at SD7; the largest Freestyle Scooter contest in North America. Gus is<br />
active at school as well, participating in band and cross country. He is also an<br />
accomplished skateboarder.
TEAM MGP USA:<br />
CANADA:<br />
JORDIE ROBINSON<br />
• Age: 18<br />
• Location: Newmarket, ON<br />
• TOP Canadian Rider. Jordie has several first place wins to his name and leads the<br />
movement in Canada.<br />
PAUL CARLSON<br />
• Age: 18<br />
• Location: Keswick, ON<br />
• Talented rider from Canada with several podium placements at local contests. Paul just<br />
loves to ride.
MADD GEAR MEDIA:<br />
SOCIAL MEDIA MACHINE:<br />
• YouTube: 12,000,000+ Views<br />
• facebook: 112,000+ Likes<br />
• instagram: 9,200+ Followers<br />
• twitter: 4,100+ Followers<br />
VIDEO LINKS:<br />
• <strong>2013</strong> “Are You <strong>Madd</strong> Enough Vol.1”: https://www.youtube.com/watch?v=FmtQ7StM-b4<br />
• Ryan Williams Web Edit Two: https://www.youtube.com/watch?v=9E7S5XHqgms<br />
• 2012 USA Deep West Tour: https://www.youtube.com/watch?v=bi-Wz0VTUwg<br />
MEDIA CONTACT:<br />
JT (John Thomas)<br />
Marketing Manager<br />
Email: JT@maddgear.com<br />
Mob.: 760-644-3043