News & Views - sophe - Society for Public Health Education

News & Views
March/April 2011 - Volume 38, Number 2
Society for Public Health Education
PRESIDENT’S
COLUMN
Dan Perales, DrPH
Many SOPHE members
participated and provided
leadership in the 14th Annual
Health Education Summit on March
5-7 in Washington, DC. The annual
summit is held under the umbrella
of the Coalition of National Health
Education Organizations (CNHEO)
and partners including the Council
of Accredited MPH Programs,
National REACH Coalition,
National Association of Chronic
Disease Directors, and Association
of Teachers of Prevention and
Research.
I attended the summit for the
last two years and found it to
be a rewarding and fascinating
experience. It is particularly
exciting to see, not only many
practicing health educators and
health education faculty, but
also many students from various
universities. All participants spent
the first 1 ½ days learning and
practicing advocacy skills. On
the third day, summiteers put
those skills into action by meeting
with their elected Congressional
members or their staffs.
The “magic” of this experience
is the opportunity in our country
to speak truth to power. It may
seem awesome, and perhaps
» Continued, pg. 4
SOPHE Names First Lady
and Prochaska as 2011
Honorary Fellows
SOPHE PROUDLY ANNOUNCES First Lady Michelle Obama and Dr.
James F. Prochaska as its 2011 Honorary Fellows. The honorary fellow is the
highest SOPHE award to a non-member who has made significant and lasting
contributions to the field of health education and improving the public’s health.
Since 2010, Mrs. Obama has spearheaded a national campaign to improve
the health and fitness of America’s children. The “Let’s Move” campaign has
mobilized health, human service, transportation, civic, business, media and
other sectors both within and outside of government to tackle the problem of
childhood obesity through improved nutrition and physical activity opportunities
(see page 3).
“With the First Lady’s leadership, the nation has catalyzed national attention and
action on one of our most pressing public health problems today – childhood
obesity,” says Dan Perales, DrPH, SOPHE President. The ‘Let’s Move’
campaign helps address the critical social, educational, environmental and other
determinants that affect the health of our nation’s youngest citizens and future
workforce.
Dr. James F. Prochaska, Director of the University of Rhode Island Cancer
Research Center, is recognized as SOPHE’s 2011 Honorary Fellow for his
lifetime of achievements in improving the theoretical base of the health education
field. Dr. Prochaska pioneered the Transtheoretical Model, which outlines stages
of change and readiness of health behavior change. Now more than 3 decades
old, the model is arguably one of the most widely applied in health education
research and practice.
“Dr. Prochaska’s teaching, research and writings around the Transtheoretical
Model pioneered a new and innovative paradigm for shaping health education
interventions, particularly in cancer prevention and control,” says SOPHE Chief
Executive Officer Elaine Auld, MPH, MCHES.
Both Dr. Prochaska and Mrs. Obama have been invited to speak at SOPHE’s
62nd Annual Meeting, October 27-29, in Arlington, Virginia. The Honorary
Fellow Awards will also be presented as SOPHE convenes the nation’s largest
independent gathering of behavioral scientists, health education specialists, and
students.
For more information
about the SOPHE Annual
Meeting and/or a list of past
Honorary Fellows, see
www.SOPHE.org
SOPHE is proud to
honor Dr. Prochaska
and his legacy
to improving the
public’s health.
Society for Public Health Education
10 G Street, NE, Suite 605 | Washington, DC 20002
Phone: 202-408-9804 | Fax: 202-408-9815
www.sophe.org | Email: info@sophe.org

www.sophe.org
SOPHE Advocates for Prevention on
Capitol Hill
News & Views
Contents
President’s Column 1
HONORARY FELLOWS 1
PREVENTION ADVOCACY 2
need editorial board 2
let’s move campaign 3
case study in egypt 3
COMMITTEE UPDATES 4
grant to SOPHE 4
chapter news 5
PUBLIC HEALTH 5
WORKSITE COP NEWS 5
earn ches hours 6
resource roundup 6
member spotlight 7
members on the move 7
new school standard 7
sophe ce corner 8
calendar 8
CDC Funding, Physical Bill
and Health Reform Among
the “Asks”
ON MARCH 7, SOPHE and its partners convened
on Capitol Hill to advocate for CDC funding for
chronic disease prevention and to encourage
passage of the Physical Bill (S XXX).
More than 225 participants met with legislative
staff and visited some 350 Congressional offices
with materials outlining the case for these 2011
priorities, as well as retaining prevention as part of
health reform. The group spoke on behalf of 35,000
members of all organizations in the Coalition of
National Health Education Organizations (CNHEO),
and Summit partners: Association for Prevention
Teaching & Research, Council of Accredited MPH
Programs, National Association of Chronic Disease
Directors, and National REACH Coalition.
The Hill visits were preceded by advocacy skillbuilding
sessions and presentations by a variety
of legislative experts, such as Emily Holobuwich,
Chair of the Coalition for Health Funding and Don
Hoppert, Director of Government Relations for
APHA. Fern Goodhart, MCHES, SOPHE member
and health legislative staff for Sen. Tom Udall, and
Jerrica Mathis, MEd, Congressional Black Caucus
fellow, provided insights for effective legislative
visits and what it’s like to work on the Hill.
Participants came from 28 states and territories,
as well as 4 international countries, eager to hone
their advocacy skills. Our SOPHE scholarship
winners, supported by the SOPHE 21st Century
Fund, had these comments:
“The summit made advocacy real and provided
resources and skills for me to be able to advocate
and understand the legislative process.” Suzanne
Jackson, University of Texas Health Science
Center, El Paso
“The Advocacy Summit provided an immersion
experience exposing me to the political arena and
provide me with knowledge and skills to be a savvier
consumer and influencer of health policy; thank you
for helping to provide this wonderful experience for
me.” Geri Capone, UNC Greensboro
“I highly recommend the Summit to anyone who
considers him or herself a good citizen…this was
a great learning experience that culminated in a
successful first Hill visit.” Kristyn Keener, Columbia
University
Summit photos, fact sheets, and other materials
can be found on the CNHEO Advocacy website
at www.healtheducationadvocate.org. All SOPHE
members are urged to join the advocacy efforts
by contacting their Representatives and Senators,
especially over the upcoming Memorial Day and
July 4th recesses.
Volume 41 No. 1 January/February 2011
March/April 2011 - Volume 38, Number 2
Wanted: Newsletter Co-Editor and Editorial Board Members
SOPHE is currently seeking members to serve
as co-editor of News and Views, as well as editorial
board members. Serving on the Editorial Board
provides many benefits including the opportunity
to collaborate with other public health education
experts, shape the direction of a SOPHE publication,
increase one’s visibility within field, and remain
up-to-date on current trends, activities, programs,
and policies. And, if you are CHES, this volunteer
opportunity counts toward your Category II credits!
The Co-Editor will serve a two-year term and will be
expected to:
• participate in six one-hour conference calls to
plan issue topics and content
• serve as primary author and contact for one
News and Views feature section
• review/edit article submissions
• suggest potential themes for News and Views
publications
Editorial board members will be expected to
participate in toll-free conference calls and submit
stories in accordance with the timeline. To apply,
send a cover letter and a copy of your CV to Raegan
Tuff, rtuff06@gmail.com. Previous experience with
editorial activities in public health education is
greatly appreciated but not required.
2 | w w w. s o p h e . o r g

News & Views
Campaign Celebrates 1st Anniversary
To sign up for e-mail updates on the Campaign, visit:
www.letsmove.gov
but for their success in school and in life.”
“Let’s Move” focuses on increasing nutrition and
physical activity for children based on five pillars:
nutritional standards for all food sold on school
campuses during school hours, and establish
funding for after-school meals.
First Lady Michelle Obama celebrated the first
anniversary of the “Let’s Move” campaign in
February in Atlanta, where she unveiled a series
of public service announcements designed to help
solve the problem of childhood obesity in the next
generation.
Nearly 5,000 people packed the North Pointe
Community Church in Alpharetta, a suburb of
Atlanta, to hear Mrs. Obama speak about the
accomplishments of the past year and what they
can do as a community. “It’s a conversation about
what our kids eat and how active they are,” Mrs.
Obama told parents and community leaders, “About
how they feel about themselves, about what that
means, not just their physical and emotional health,
• creating a healthy start for children,
• empowering parents and caregivers,
• providing healthy food in schools,
• improving access to healthy yet affordable
foods, and
• increasing physical activity.
Over the past year, Mrs. Obama has met with
governors, food industry groups, school nutrition
professionals, and parents, urging them to create
more places for children to play and exercise, to
serve healthier school lunches and to decrease the
amount of salt, fat and calories in available foods.
The “Let’s Move” campaign has been successful
in supporting the passage of the Healthy, Hunger-
Free Kids Act. The new law will increase the
reimbursement rate for school foods, develop
Mrs. Obama and her campaign have also been
successful in partnering with food makers. Walmart,
the nation’s largest grocer, will reformulate its
processed foods to reduce the sugar, salt and
fat. Walmart will also build stores in underserved
areas to make fresh fruit and vegetables more
accessible and affordable. Collaborations with the
Fruit and Vegetable Alliance, the Food, Family and
Farming Foundation and the United Fresh Produce
Association will bring 6000 salad bars to schools
over the next three years.
During her Atlanta visit, Mrs. Obama spent time
at the Atlanta Public School’s Burgess-Peterson
Academy, where she toured the school’s organic
garden. The school garden includes a fruit tree
orchard and grows vegetables and flowers that
students learn how to plant, grow and harvest.
Hand-in-Hand for Change
Mayssa Nehlawi, MPH, CHES
A case study from Old Cairo, Egypt
In January 2011, the world watched the power and persistence of the Egyptian
people forcing former president Hosni Mubarak to step down after three decades
of corrupted ruling. Egyptians are working hand-in-hand with one another to build
“new Egypt.”
The enthusiasm of Egyptian people to improve their living conditions and develop
their country is not new. In 2008, I had the opportunity to visit a small area located
in old Cairo called “Batn el Baqara and Al Fawakhir”. This area consists of narrow
alleys crowded with small, impoverished dwellings and shops. Streets are narrow
and unpaved with dumps of garbage spreading around their corners. The area
lacked a sanitation network; people used to carry their wastes in pots over their
heads and throw them away. These poor conditions were breeding grounds for
disease and caused putrid odors throughout the neighborhood. When asked about
the role of government in the area, people answered “the government simply
considered us non-existent together with our slums.”
Community people complained about their poor conditions and voiced their
problems to the World Health Organization. Together they joined efforts with key
leaders under one community initiative. The aim of this initiative was to build the
community capacities to improve quality of life for inhabitants.
sanitary pits for disposing wastes and raised the need to establish a proper
sanitation network in the area.
The initiative also organized activities to increase residents’ health awareness of
child nutrition, reproductive health, marital conflict resolution and other issues. A
visual and audio screening campaign for school children was launched, as well
as a program tracking progress of pregnant women in health centers. Moreover,
several types of educational classes and vocational trainings were also organized.
Women are breadwinners in most households in the area, so the initiative worked
on implementing income-generating activities.
Community members were empowered by their ability to influence their quality of
life, and proudly discuss this project and show indicators of its success. This is
but one example of many in Egypt and the Arab world of communities engaging in
projects for health improvement. Would you like to share your experience? Join
the SOPHE International/Cross-Cultural Community of Practice and blog about
your reactions and experiences experiences by logging in to the Members Section
and click on “Communities of Practice.”
Three major actions were taken to enhance the living conditions and maintain a
healthier environment: clearing out the garbage dump, providing dwellings with
access to water, and establishing a sanitation system in the area. A new water
system network was established that now includes the deprived houses in the
new water network.
The high enthusiasm of people to improve their conditions facilitated change.
Community members donated funds, volunteered as workers, tracked progress
and took care of maintenance issues. Furthermore, the community established
March/April 2011 - Volume 38, Number 2 | 3

www.sophe.org
Committee Updates
Has your chapter been discussing the impact of
MCHES (The Master Certified Health Education
Specialist) on designated providers of continuing
education? If so, you may have many questions
regarding offering MCHES continuing education
events. Despite concerns about doubling the
paperwork, the process is much simpler than
imagined.
SOPHE’s Continuing Education Committee is
updating its Policy and Procedure Manual as well
as its forms to include MCHES. Simply stated, for a
session to be approved for entry-level CHES it must
include one behavioral objective(s) that addresses
at least one Area of Responsibility. For a session
to be approved for advanced-level MCHES, the
behavioral objective(s) needs to address at least one
Advanced-level Sub-competency.
What happens with a panel presentation? For
example, there may be five panelists, four of whose
presentations address at least one Advanced-level
Sub-competency; the other panelist addresses at
least one Area of Responsibility. This session would
be eligible to be approved for Continuing Education
Contact Hours (CECH) for entry-level. Both CHES
and MCHES could attend the session and both of
them would receive CECH for entry –level.
As another example, if the five panelists’
presentations each address at least one Advancedlevel
Sub-competency, this session would be eligible
to be approved for CECH for advanced-level. Both
CHES and MCHES could attend the session. The
MCHES would receive CECH for advanced-level
and the CHES would receive CECH for entry-level.
Continuing Education
Committee MCHES has
arrived!
Given newly minted MCHES were officially
designated on April 1, with the requirement to obtain
30 CECHs at the advanced level over five years.
SOPHE is among the first providers of CECHs for
MCHES at its 2011 Midyear Meeting and will begin
the process for future webinars and self-study
journal articles.
Chapters are invited to participate in further training
and instructions via a webinar in mid-May. In the
interim, if you have questions, contact CE Committee
Chair, Kay Deaner at 44memi@lmf.net.
President’s Column
» Continued from pg. 1
even intimidating, but when you sit down in
the offices of influential policymakers, you
must remember that they were elected by the
people, and are there to serve the people, no
matter how imposing they may seem.
Among this year’s summit legislative priorities
is retaining the prevention, health education
and health promotion provisions in the Patient
Protection and Affordable Care Act (i.e., part
of healthcare reform). Several times since
January, the law and various components
have been voted for repeal by the House of
Representatives. Although such action is
unlikely to pass either the Senate or be signed
into law by the President, it is still a significant
sign of efforts to eliminate protections provided
by the new law, including its landmark
prevention and public health components.
SOPHE’s involvement in the Advocacy Summit
is consistent with one of my three initiatives: “To
advocate for the preservation of Health Reform
and particularly the prevention component.” It
is also consistent with SOPHE’s new fiveyear
strategic plan that includes the goal: “…
to engage in policy initiatives in support of the
public’s health and the elimination of health
disparities.”
The strategic plan includes two objectives that
focus on developing and advocating for at least
two policy proposals related to prevention in
health reform and to expand federal support for
prevention research by 2013 (see www.sophe.
org for full plan). Another strategy is to form a
task force that will produce a white paper on
prevention and other opportunities presented
by health reform.
Accomplishing these tasks and other ambitious
goals of the SOPHE strategic plan will only be
possible only with the involvement of SOPHE
members. Neither the SOPHE Executive
Committee nor our Trustee for Advocacy and
Resolutions, Bob Strack, can achieve these
milestones alone. We need the help of you,
your chapters, your grassroots partners, and
many other stakeholders.
Frankly, this challenge to preserve and
implement health care reform and its health
education and prevention components is far
more significant than achieving SOPHE’s
strategic plan. Rather, it is about protecting
a law that can help to address the social,
economic, cultural, and racial barriers that
contribute to health disparities. So, if you want
to know how you can be part of SOPHE’s
movement to preserve funding for prevention,
contact me at dperales@comcast.net or access
the latest updates on SOPHE’s website.
SOPHE Receives Grant for Tobacco News Monitoring
In February, SOPHE received a one-year grant that
will provide online news monitoring from CyberAlert,
a worldwide online news monitoring, press clipping,
TV news monitoring, and social media monitoring
service. More than 150 nonprofit organizations
applied for the 20 grants, which collectively are valued
at $75,000.
SOPHE will use the award to support media monitoring
activities for “Clearing the Air: Influencing
4 | w w w. s o p h e . o r g
Tobacco Control and Prevention Policy”. This cooperative
agreement is funded by HHS as part of the
Communities Putting Prevention to Work (CPPW)
initiative, launched in July 2010.
SOPHE will share the CyberAlert service with its
matched-CPPW communities as a way to provide
technical assistance and support for their local media
efforts. Through the grant, communities will be able
to track their media-related efforts locally, regionally,
and nationally to help determine what their impact in
tobacco control and prevention. To learn more about
SOPHE’s work on the CPPW tobacco project, contact
Laura Boyle at lboyle@sophe.org.

Chapter News
Illinois SOPHE
Illinois-SOPHE (I-SOPHE) and the Illinois Public
Health Association (IPHA), both professional and
leader organizations in health education and public
health respectively, are collaborating to increase
membership of health educators across the state,
create more advocacy programs and training
workshops, as well as conferences and regional
meetings.
In March, I-SOPHE offered a review session for
those considering sitting for the CHES (Certified
Health Education Specialist) Exam. For more
information, contact Nicole Sisen (nsisen@depaul.
edu).
I-SOPHE invites health educators, public health
students and professionals in Illinois to register as
members. For more information, you can visit www.
isophe.org.
Paso del Norte SOPHE
The Paso del Norte chapter (PDN-SOPHE) recently
became incorporated in the State of New Mexico
and is pursuing 501(c)3 status with the federal
government. The chapter is collaborating with
students and professionals to promote healthy
lifestyles in all areas of public health. It also
is working to improve membership recruitment
strategies, provide resources and networking
opportunities for continued education, trainings and
workshops.
Paso del Norte graduate student representative
Holly Mata chaired the Program Committee for the
2011 SOPHE Midyear Meeting in Albuquerque.
The membership of PDN SOPHE is very busy with
learning how to become effective health educators,
or practicing their trade.
Georgia SOPHE
This spring, GASOPHE co-sponsored with
HealthSTAT (Health Students Taking Action Together)
to provide CHES credits for the annual Political
Leadership Institute. HealthSTAT is a student-run,
non-profit organization that unites professional
students throughout the state and across disciplines
in service, education, and advocacy to promote a
healthier Georgia. This year’s symposium offered
students and others the opportunity to learn from
legislators, lobbyists and leaders in health about the
state’s tobacco tax, refugee and immigrant health,
and implementation of the new health law.
News & Views
GASOPHE is also partnering with Susan G. Komen
for the Cure, Chattanooga Affiliate, to provide
technical assistance and collect breast cancer
and related data for the community profile. This
process of gathering data/analyzing and assigning
priorities is completed by Komen Affiliates every two
years and is used to better understand the needs
of community in their service areas. GASOPHE
Student internship/practicum opportunities in
connection with this project were announced at the
end of February.
Year 2 of SOPHE’s Health Equity Project, funded
by CDC, is well underway with the Jenkins County
Diabetes Coalition (JCDC). Year 1 consisted
of several trainings to gain knowledge and
understanding of Diabetes 101 and the Road to
Health. Year 2 will consist of coalition development,
with an emphasis on membership recruitment and
structural organization. The JCDC has increased
its membership from 13 original members to 34, and
continues to grow!
The GASOPHE Annual Meeting was held in Atlanta
on May 6, 2011. This year’s event addressed issues
relevant to the changing face of public health. For
more information, see www.gasophe.org
New Model Launched for Public Health Preparedness & Response
A new Public Health Preparedness & Response Core
Competency Model was released in December 2010.
Included are four domains (i.e. model leadership;
communicate and manage information; plan for and
improve practice; and protect worker health and
safety) and 18 competencies.
The competency model provides a national standard
of behaviorally based, observable skills for the
workforce to prepare for and respond to all-hazards
scenarios. All hazards include terrorist attacks,
natural disasters, emerging infectious disease,
health emergencies, environmental threats and/or
other major events such as chemical, biological,
radiological, nuclear, high-yield explosives, and food
and agriculture events.
Former APHA presidents, Dr. C. William Keck
and Audrey R. Gotsch co-chaired a Leadership
Group and led the national team, which included
over 400 individuals from federal, tribal, state and
local public health practice and academic settings.
Team members participated in three rounds of
electronic stakeholder input and expert workgroups.
The development process was managed by the
Association of Schools of Public Health and funded
by CDC’s Office of Public Health Preparedness and
Response. It fulfills the 2006 Pandemic and All-
Hazards Preparedness Act mandate to develop “a
competency-based training program to train public
health practitioners”. For more information, visit:
www.asph.org/document.cfm?page=1081
News from Worksite Community of Practice
Chronic Diseases: What Do You Know?
The Worksite Health CoP is focusing this year on sharing resources and lessons
learned for work sites, particularly the economic impact of chronic illness.
Health educators may look at knowledge, attitudes, and behaviors as outcome
measures. They may also know the significance of health promotion and a
healthy workforce. However, health educators may not know the staggering costs
of chronic diseases.
The Wellness Council of America (WELCOA, www.welcoa.org), is a workplace
resource for organizations seeking worksite wellness information and research.
A short online quiz was recently added to its website that allows users to test
their knowledge about the real costs of chronic diseases at http://quiz021011.
welcoaquiz.org/.
It is surprising how many Americans take at least one prescribed medication daily
and how many Americans are paying off over time a medical debt.
This year’s SOPHE Mid-Year Conference theme is chronic diseases. The
National Association of Chronic Disease Directors (NACDD) will partner with
SOPHE to address the problems and solutions. Start today to find out what you
know and be part of the solutions and discussions at the conference.
March/April 2011 - Volume 38, Number 2 | 5

www.sophe.org
How to Earn CHES Continuing Education Contact Hours
The National Commission for Health Education
Credentialing (NCHEC) requires Certified Health
Education Specialists (CHES) to accumulate
75 Continuing Education Contact Hours (CECH)
within the five years certification period to maintain
their certified status. CECH fall into two categories;
category 1 for preapproved hours by the NCHEC
(a minimum of 45 contact hours required); and
category 2 for hours earned by participating in quality
activities related to at least one of the concentration
areas of responsibilities and competencies for health
educators (a maximum of 30 contact hours required).
For detailed information, visit http://www.nchec.org
Many health organizations, universities and other
institutions offer CECH for free or an affordable fee.
These credits come in the form of online and on-site
courses, self study modules, and conferences. Topics
offered by these learning opportunities cover a variety
of public health and health education issues such
as social marketing, Healthy People 2020, health
reform, advocating healthy environments, community
based participatory research, communication skills,
and some disease-specific topics.
Below are some examples of current offerings by
different educational sources:
• SOPHE self-study programs, including webinars
and journal articles from each issue of Health
Education & Behavior and Health Promotion
Practice. See www.sophe.org/education.cfm
• Online Self study programs offered by the
Resource Center for Adolescent Pregnancy
Prevention and the Health Education Partners,
www.etr.org/recapp/index.cfm?fuseaction=pages.
ProfessionalCreditsDetail&PageID=230 and
www.healthedpartners.org/ceu/
• Free online courses offered by the US Health
Resources and Services Administration (HRSA),
University of Albany and Emory University, www.
hrsa.gov/publichealth/healthliteracy/index.html,
www.albany.edu/sph/cphce/online_learning.
shtml, www.sph.emory.edu/CONTINUE/index.
html
• On-Site and distance courses by Michigan Public
Health Training Center: https://practice.sph.
umich.edu/mphtc/site.php?module=courses
• Trainings via teleconferences offered by Intrinsic
Coach institution: www.IntrinsicCoach.com
• Web-trainings and self-study modules gathered
by Centers for Disease Control and Prevention
(CDC): www.cdc.gov/learning/spotlight.
html?source=govdelivery
Resource Round-Up & Web Watch
Resources on obesity and nutrition
The National Collaborative on Childhood Obesity
Research (NCCOR) launched a free online resource
to help researchers and practitioners investigate
childhood obesity in America. The Catalogue of
Surveillance Systems provides access to national,
state, and local survey data on a range of variables.
The Catalogue is available at www.nccor.org/css.
NCCOR is a collaboration among CDC, NIH, Robert
Wood Johnson Foundation, and the US Department
of Agriculture.
CDC’s Division of Nutrition, Physical Activity and
Obesity (DNPAO) created State Program Highlights,
a collection of state activities related to DNPAO’s
recommended strategies to prevent and control obesity
and other chronic diseases through healthful eating
and physical activity. To access recent highlights, visit:
www.cdc.gov/obesity/stateprograms/statestories.
html. For questions, contact Marissa Zwald at ipv5@
cdc.gov.
Resources on Aging
A new report, 2009 Progress Report on Alzheimer’s
Disease: Translating New Knowledge, summarizes
recent basic, clinical, behavioral, and social research
in Alzheimer’s disease, compiled or supported by the
National Institute on Aging and other components of
the National Institutes of Health. To access this online
report, visit: www.nia.nih.gov/Alzheimers/Publications/
ADProgress2009/
The booklet, Frontotemporal Disorders Information for
Patients, Families, and Caregivers, by the National
Institute on Aging describes this common cause of
dementia in people under 65, as well as its causes,
diagnoses, and common symptoms. Information,
advice for caregivers, and a list of resources are
included. To download or order print copies of
the booklet, visit: www.nia.nih.gov/Alzheimers/
Publications/FTLD/.
Health Literacy Newsletter
What’s New in Health Literacy Consulting is a free
monthly e-newsletter on communicating in ways that
people can understand. Created by Helen Osborne,
it includes brief messages about her latest articles,
how-to tips, podcasts with experts, and other health
literacy news. To subscribe to the newsletter, visit
http://healthliteracy.com/newsletter.asp. For more
information, contact: helen@healthliteracy.com or call
508-653-1199.
The National Center for Complementary
and Alternative Medicine Clinical Digest
A service of the National Center for Complementary
and Alternative Medicine (CAM), NIH, DHHS,
this monthly e-newsletter offers evidence-based
information on CAM, including scientific literature
searches, summaries of NCCAM-funded research,
fact sheets for patients, and more. Recent newsletter
issues addressed menopause, colds and flu. To
subscribe to the Clinical Digest, visit http://nccam.
nih.gov/news/subscribe.php?digest=1. For additional
information, call NCCAM’s Clearinghouse at 1-888-
644-6226 or go to nccam.nih.gov.
HIV/AIDS Bilingual Glossary Widget
Now you can add to your website this new tool in
HIV/AIDS prevention. Providing linguistic support to
individuals and organizations working with Spanishspeaking
populations in the US, the Glossary includes
terms commonly used in public health and HIV/AIDS
prevention. You can find Spanish equivalents for
English words and vice versa, rate the translations,
or use the tag cloud to find commonly searched
terms. To get the widget in English or Spanish, visit:
http://minorityhealth.hhs.gov/templates/content.
aspx?lvl=3&lvlID=558&ID=8710.
Resources to help Lesbian, GAy, Bisexual,
and Transgender (LGBT) Youth
A free online workshop kit on suicide prevention among
LGBT was designed for professionals who serve youth.
Available at: www.sprc.org/LGBTYouthWorkshopKit.
asp, the kit contains everything necessary to host
a workshop: a Leader’s Guide, sample agenda,
PowerPoint presentations, sample script, and
handouts. Topics include suicidal behavior and risk
and protective factors among LGBT youth,
strategies to reduce the risk, and ways
to increase school or agency cultural
competence.
“How to Be an Ally” for LGBTQ
youth is a new section of
the Teen-to-Teen Sexuality
Education Project website. To
access practical tips on how to
support the LGBTQ community,
visit www.sexetc.org/page/ally.
The www.sexetc.org website is
dedicated to providing and promoting
comprehensive sexuality education to
young people and adults who teach
them, has excellent content for
LGBT and questioning teens.
6 | w w w. s o p h e . o r g

Members on Spotlight the Move
Congratulations to…Andrea Gielen has been selected as the 2012 American Academy of Health Behavior
Research Krista Laureate….Kenneth Mincey, is currently McLeroy, a graduate Professor Ms. of Social Mincey and was Behavioral introduced Health to at the SOPHE Texas A&M School Krista Mincey
of Rural assistant Public Health, pursuing who her was Doctorate recently named of Public as a Regents through Professor…David her graduate assistantship Birch who advisor, received the 2010
Outstanding Health Researcher Degree in Award community from health the American behavior School Dr. Health Lynn Association Woodhouse. and She has been says appointed that she as professor
and chair and of education the Department at the of Jiann-Ping Health Science Hsu College at the University always of wanted Alabama….Rebecca to join, but finally did Reeve so last who has been
appointed of Director Public of Health Research (JPHCOPH) Programs at at the Georgia University year. of North As Carolina, Ms. Mincey Asheville….Mary approaches the Connolly end who
published Southern first University. book on Skills-Based Ms. Mincey Health received Education, her which of her addresses DrPH program, the National she is Health excited Education about Standards.
…Kristen MPH in Frame community of the health Mental from Health Armstrong America Licking increasing Co., who her roles recently with became SOPHE both a certified locally Peer Support
Specialist Atlantic and has State since University been elected and to the her Ohio BS Empowerment in and nationally. Board (Ohio’s Ms. Mincey State Consumer currently serves Agency), The Ohio
State University/Central chemistry from Ohio Georgia Technical College College and State Intercultural as Relations the membership Board, and co-chair the Ohio for GASOPHE Department of Health’s
Tobacco University. Control Resource Committee.
and is a new member on SOPHE’s News &
Views editorial board.
Members on the Move
Congratulations to Angela D. Mickalide, PhD, MCHES, former SOPHE Secretary
and Trustee for Publications and Communications is now Director of Research and Programs
for Safe Kids Worldwide ….Tanya Rumble, who has recently accepted a position with
the Heart and Stroke Foundation of Ontario, Canada as Associate Manager, Community
Engagement....Barbara Lorraine contributed to the writing of a textbook “Foundation
Concepts of Global Community Health Promotion and Education”, published by Jones &
Bartlett….Claudia Garcia, who was recently granted the Eastwick Colleges’ “Teacher of
the Year” Award. Currently, Claudia teaches at the HoHoKus Hackensack School of Business
and Medical Sciences in Hackensack, NJ. She also designed a curriculum for the first Bilingual
Hispanic Licensed Practical Nursing Program in the Tri-State area (NY, NJ and CT).
USDA Proposes Guidelines to Improve
Nutritional Standards in Schools Meals
In January 2011, the United States Department of
Agriculture (USDA) released proposed guidelines
regarding updates to the nutritional quality of meals
served through the National School Lunch and School
Breakfast programs. The expansion and improvement
of the lunch and breakfast programs are facilitated by
the Healthy, Hunger-Free Kids Act of 2010, which allows
$4.5 billion to be used in advancing these programs over
a decade. For the first time in 30 years, funding has
been allocated to change school meal standards.
The Hunger-Free Kids Act has already received
overwhelming support from several national
organizations, politicians and activists who recognize the
potential to revamp child nutrition and cultivate healthy
eating habits, starting in the school environment.
Improving the nutritional standards of schools meals
is one federal strategy to increase access to healthier
options for children and to improve their overall wellbeing,
and fight against alarming rates of childhood
obesity. Federal statistics indicate that the number of
obese children has more than doubled in the last few
decades, leading to an increased risk for high blood
pressure, elevated cholesterol levels and the early onset
of Type 2 diabetes.
Effective implementation of the school lunch and
breakfast programs requires partnerships among
local schools, communities, USDA and state agencies
to ensure that students have access to nutritious
meals that are consistent with Dietary Guidelines for
Americans. USDA’s regulations, which are based
on recommendations from the Institute of Medicine,
include increased fruit and vegetable servings and
limited amounts of saturated fat, trans fat and sodium.
Comments were due to USDA on April 13, 2011, with the
final guidelines expected this fall.
News & Views
EDITORS
Mayssa Newhali, MPH, CHES
EDITORIAL BOARD
Diane Allensworth, PhD
Elaine Auld, MPH, MCHES
Marian Botchway, MPH, CHES
Emily Glazer, MS, CHES
Amar Kanekar, PhD, MBBS, MPH, CHES, CPH
Teri Malo, MPH, CHES
Jesus Ramirez-Valles, PhD
Tanya Rumble
Karen Walters, MPH, CHES
2010-11 SOPHE OFFICERS
PRESIDENT
Dan Perales, DrPH, MPH
925.685.6297
PRESIDENT-ELECT
Robert S. Gold, DrPH, PhD, FAAHB
301.405.2437
SECRETARY
Suzanne Miro, MPH, CHES
609.826.5964
TREASURER
Mary Cheryl Nacionales, MPH, MBA, CHES
408.930.2414
IMMEDIATE PAST PRESIDENT
Diane Allensworth, PhD
404.639.0655
TRUSTEES
Heather Alberda, BA
Carol Azar, MPH
Kelly Bishop, MA, CHES, FASHA
Rachael Dombrowski, MPH, CHES
Eva Doyle, PhD, CHES
Cam Escoffery, PhD, MPH, CHES
Sarah Olson, MPH, CHES
Rhonda Payne, MPH, CHES
Jesus Ramirez-Valles, PhD
Karen Spiller
Robert Strack, PhD, MBA
Melanie Stopponi, MPA, CHES
Sharon Thompson, PhD, MPH, CHES
SPEAKER OF THE HOUSE
Crystal Owensby, MS, CHES
SOPHE STAFF
Elaine Auld, MPH, MCHES
Laura Boyle, MPH, CHES, MIPP
Laura Drouillard
Saundra Flegler
Amy Kozicki, BS
Sarah Leonard, BS, CHES
Laura Mariani, BS
Rosemarie Matulionis, MSPH
Tiffany Pertillar, MSW, MPH, CHES
Margaret Procaccino, MA, MCHES
Amanda Schnitzer, CHES
Nicolette Warren, MS, MCHES
Bryan Damis, MPH
Publication Notice @ News & Views
March/April 2011 is copyrighted by
The Society for Public Health Education
10 G Street, NE Suite 605
Washington, DC 20002
PHON E: (202) 408-9804
FAX: (202) 408-9815
Web site: www.sophe.org
Thanks to the contributors to this issue: Kay
Deaner, Rhonda Payne, Carolyn Cox, Eileen
Huerque, Margaret Procaccino.
Send articles to Mayssa@editorwrites.com.
Layout and design by www.promoteyourvision.
com
March/April 2011 - Volume 38, Number 2 | 7

SOPHE Annual Meeting
SOPHE 62nd Annual Meeting - Experience
Washington, DC in October!
The 2011 SOPHE 62nd Annual Meeting Planning
Committee is excited to invite you to the Metropolitan
Washington, DC area. The annual conference,
“Leveraging the Power of Health Education: Changing
Systems” will be held October 27-29, 2011 at the new
beautiful Renaissance Arlington Capital View located in
Arlington, VA, only a few minutes from Ronald Reagan
Washington National Airport and the US Capital.
The 62nd Annual Meeting will focus on systems change
needed to address the myriad of health challenges
facing all facets of health education and health
promotion in the 21st century through transdisciplinary,
multidisciplinary and translational collaboration and
partnerships across spheres of public health, social
welfare, politics, healthcare, business, and education.
Be a part of this opportunity to explore the dynamics
and theory of systems change and shift the way we
think about systems in order to leverage resources for
change to occur.
Many opportunities are available for you to be involved
before and during this event: Volunteer on the planning
committee; submit a paper for a concurrent session,
pre-conference workshop, and/or poster; serve as an
abstract reviewer; register to be an exhibitor; sponsor
a session or meeting component; and/or moderate
a session. Join your colleagues in networking and
learning about how to improve the health status of
people in your communities and accomplish the new
Healthy People 2020 Objectives for the Nation, as well
as enhance your research and practice.
An added bonus is that October is the perfect time to
visit Washington, DC. The foliage turns colors, there
are fewer crowds, and the weather is very pleasant.
So accept the invitation to SOPHE’s 62nd Annual
Meeting, the perfect time to tour the city and enjoy
the autumn season! For more information, see www.
sophe.org.
SOPHE 2011 Midyear
Meeting a Success
Calendar
MD Lt. Gov. Anthony Brown
Some 300 participants convened in picturesque
Albuquerque, New Mexico, May 1-4 for the first SOPHE-
NACDD 2011 Joint Academy and Midyear Scientific
Meeting, entitled “A Tapestry for Change: Adresssing
Chronic Disease Health Issues in a Dynamic World”.
The National Association for Chronic Disease Directors
(NACDD) represents the chronic disease directors in all
50 states, territories and tribes throughout the U.S.
In the conference keynote, Dr. Ursula Bauer, Director of
CDC’s National Center for Chronic Disease Prevention
and Control, outlined the inextricable link between the
Constitutional foundations of “life, liberty and the pursuit
of happiness” and the pursuit of public health. A second
plenary session addressed new cultural approaches
for tailoring diabetes interventions for Latino, African
American, and Native Americans, which are experiencing
some of the fastest growing rates of Type 2 diabetes.
The closing plenary featured Martha King of the National
Conference of State Legislatures, who provided an
overview of the 50 states in terms of response to
federal health reform legislation. Maryland Lieutenant
Governor Anthony G. Brown highlighted Maryland’s
progress in implementing the law, having just concluded
a legislative session which established a health exchange
and health reform legislation to address health disparities.
In addition to the plenaries, more than 30 skill-building
workshops and concurrent sessions were offered, as well
as 30 poster presentations. “This conference afforded rich
opportunities for SOPHE and NACDD members to join
efforts at the state and local levels,” says Dan Perales,
DrPH, SOPHE President. “Such collaboration will be vital
to advance our common goals of disease prevention and
health promotion, especially in the context of significant
federal and state budget deficits.”
The meeting was also the first SOPHE program approved
for Continuing Education Contact Hours for Master
Certified Health Education Specialists (MCHES). Slides
of most presentations are available on the SOPHE
website. Many of the conference sessions were taped
and will be available for Webcast on Demand. For
additional information, contact the SOPHE office (info@
sophe.org).
www.sophe.org
24th Leadership in Strategic Health
Communication Workshop
June 5-24, 2011
Making a Difference in Infectious Diseases,
HIV/AIDS, Reproductive Health and Good
Government. Johns Hopkins Bloomberg School
of Public Health - Baltimore, MD
www.jhuccp.org/content/24th-leadershipstrategic-health-communication-workshopjune-5-24-2011
Global Perspectives in Health
Promotion Symposium
June 8, 2011
North American Regional Office, International
Union for Health Promotion & Education.
Teacher’s College/Columbia University - NY, NY
https://spreadsheets.google.com/viewform?hl=en
&formkey=dFB0TEw0YUNWLS1MWlhQZjJObW
pIMnc6MA#gid=0
21st Annual Social Marketing in
Public Health Conference
June 17-18, 2011
Sheraton Sand Key Resort, Clearwater Beach,
FL.
http://cme.hsc.usf.edu/events.html
APHA Midyear Meeting
June 23-25, 2011
Implementing Health Reform: A Public Health
Approach,. Chicago Renaissance Hotel –
Chicago, IL.
www.apha.org
Community Based Participatory
Research for Health Equity Institute
August 8-12, 2011
San Francisco State University & UC Berkeley
School of Public Health
http://healthed.sfsu.edu/cbpr.aspx
NCHEC CHES/MCHES Exam
October 15, 2011
National Commission on Health Education
Credentialing
www.nchec.org/exam/eligible/mches/
SOPHE 62nd Annual Conference
October 25-27, 2011
Leveraging the Power of Health Education:
Changing Systems
Renaissance Arlington Capital View, Arlington,
VA
www.sophe.org