(best examples and good practices) on household organic waste ...

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Figure 60.: Loofen company’s activated carbon filter
(Loofen., 2010)
13.3. Coway household waste dryers
Coway cooperation was established in 1989 in Korea. The company has been
creating products such as: air purifiers, water filtration devices, digital bidets,
megasonic cleaning devices <strong>and</strong> other home appliances since then. As some of
Coway‘s products had a quite high initial cost to consumers when they first hit the
market, Coway adopted a rental business model in 1998 to make them more
accessible to the public. As the cost to consumers decreased over time, people
began adopting the products more <strong>and</strong> more. In 2003, Coway enlarged its
business to go global with the first overseas business starting in Japan. Coway
then exp<strong>and</strong>ed to Thail<strong>and</strong>, China, <strong>and</strong> Malaysia. On May 2010, Coway also
opened its first U.S. subsidiary in Los Angeles, signaling its commitment to the
U.S. market.
As for the European market, Coway has set up a number of logistics bases <strong>and</strong> is
planning to establish subsidiaries shortly. In the global market, Coway makes
localization its top priority.
The company has created a small series of household waste drying models with
different capabilities but they all have the same philosophy just like the Loofen
models. In the following picture, the high capacity model (WM05-A) of the
company is shown in the following picture: