Download report for 2008 (PDF format) - Telenor
Download report for 2008 (PDF format) - Telenor
Download report for 2008 (PDF format) - Telenor
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TELENOR INTERNET PARKS<br />
June <strong>2008</strong> – September <strong>2008</strong> - Although the use of Internet has been increasing in the past several years, Serbia<br />
is still behind some more developed countries in Europe. According to last year’s statistics, around 1.3 million<br />
households in Serbia have a network connection, and about a third of the population uses the Internet on a regular<br />
basis, mostly young people, between the ages of 16 and 24. Compared to some other countries, Internet is used<br />
more here than in Greece or Bulgaria, <strong>for</strong> example, but is also used three times less than in Slovenia, Germany<br />
and Sweden.<br />
In order to promote and popularize the use of Internet in Serbia, <strong>Telenor</strong> provided completely charge-free Internet<br />
connections in parks in five cities in Serbia. This was the first time that such an initiative was launched in the Western<br />
Balkans and it drew huge attention from the media and public. One of the goals was to show that the use of Internet<br />
should not be linked solely to being in an office or home, but rather that it can be an outdoor activity, available to<br />
everybody - any time, any where.<br />
After opening the first Internet park in Belgrade, the public was so assertive that the company received many<br />
appeals to provide this kind of service in other cities in Serbia. These positive reactions inspired the company to open<br />
four more parks in four other cities in Serbia: Niš, Novi Sad, Kragujevac and Kraljevo.<br />
Connecting to the Internet was very simple, and all the instructions needed were displayed on signs in the parks.<br />
There were two kinds of connection provided: wireless and USB modems installed on park benches.<br />
60 Corporate Responsibility