THE TELENOR COLLECTION OF SERBIAN CONTEMPORARY ART May <strong>2008</strong> – The <strong>Telenor</strong> Collection of the Serbian Contemporary Art was presented to the public at the Cvijeta Zuzorić Art Pavilion from May 9 until June 8, <strong>2008</strong>. This corporate collection offers a relevant overview of recent Serbian art and includes around 150 works by 46 local artists. ”The <strong>Telenor</strong> Collection of Serbian Art is the first systematic and serious investment in Serbian contemporary art. Since our country and society have experienced many difficulties during the past 15-20 years, the fact that such a strong company is interested in investing in art is very significant. This project can be perceived as more than just helpful <strong>for</strong> our artists. It is a systematic investment in the future of art, the company’s determination to stay in this region and build a better future with its artists and the entire community. The collection mainly consists of works by young contemporary artists. It represents a highly relevant summary of Serbian authorship since the year 2000. It includes sculptures, paintings, graphics and photographs, and is adapted to fit the workspace and ambience of the company“, said curator Saša Janjić. The collection, consisting of sculptures, installations, paintings and photographs by both established and up-andcoming artists, was founded in a collaboration between the <strong>Telenor</strong> Foundation and the Remont Independent Art Association. For the exhibition purposes, it has been relocated to the Pavilion from the Company’s headquarters in Novi Beograd. Established with the aim of encouraging the development of art production and the art market in Serbia, the collection represents the first continuous investment by a company in Serbian contemporary art. “The collection is primarily designed as a corporate art collection <strong>for</strong> both office and public spaces. These works of art are not intended <strong>for</strong> depots and storage, but <strong>for</strong> a new modern and inspiring space, trans<strong>for</strong>med into an exhibition space by adding works of art. As a result, the collection is a specific entity which lives with the employees and communicates daily with them, as well as with the interior and visitors. It is a combination of established values, reflected in recognized contemporary artists such as Mrdjan Bajić, Gabrijel Glid, Aleksandar Rafajlović, Zdravko Joksimović, Vladimir Perić Talent, as well as younger authors led by Biljana Djurdjević, Aleksandar Maćašev, Petar Mirković, Hana Rajković, and others,” said <strong>Telenor</strong> Foundation Manager Ana Krstić. Art history students offered visitors guided tours of the exhibition. The Collection is also available on the <strong>Telenor</strong> WAP portal (wap.telenor.rs/kolekcija), and as a virtual gallery on the corporate website (www.telenor.rs/kolekcija). 52 Corporate Responsibility
Work by Lana Vasiljević, <strong>Telenor</strong>’s Collection of Contemporary Serbian Art, <strong>Telenor</strong> Expo Centre, Belgrade