Download report for 2008 (PDF format) - Telenor
Download report for 2008 (PDF format) - Telenor
Download report for 2008 (PDF format) - Telenor
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THE TELENOR COLLECTION OF<br />
SERBIAN CONTEMPORARY ART<br />
May <strong>2008</strong> – The <strong>Telenor</strong> Collection of the Serbian Contemporary Art was presented to the public at the Cvijeta<br />
Zuzorić Art Pavilion from May 9 until June 8, <strong>2008</strong>. This corporate collection offers a relevant overview of recent<br />
Serbian art and includes around 150 works by 46 local artists.<br />
”The <strong>Telenor</strong> Collection of Serbian Art is the first systematic and serious investment in Serbian contemporary art.<br />
Since our country and society have experienced many difficulties during the past 15-20 years, the fact that such a<br />
strong company is interested in investing in art is very significant. This project can be perceived as more than just<br />
helpful <strong>for</strong> our artists. It is a systematic investment in the future of art, the company’s determination to stay in this<br />
region and build a better future with its artists and the entire community. The collection mainly consists of works by<br />
young contemporary artists. It represents a highly relevant summary of Serbian authorship since the year 2000. It<br />
includes sculptures, paintings, graphics and photographs, and is adapted to fit the workspace and ambience of the<br />
company“, said curator Saša Janjić.<br />
The collection, consisting of sculptures, installations, paintings and photographs by both established and up-andcoming<br />
artists, was founded in a collaboration between the <strong>Telenor</strong> Foundation and the Remont Independent Art<br />
Association. For the exhibition purposes, it has been relocated to the Pavilion from the Company’s headquarters<br />
in Novi Beograd. Established with the aim of encouraging the development of art production and the art market in<br />
Serbia, the collection represents the first continuous investment by a company in Serbian contemporary art.<br />
“The collection is primarily designed as a corporate art collection <strong>for</strong> both office and public spaces. These works<br />
of art are not intended <strong>for</strong> depots and storage, but <strong>for</strong> a new modern and inspiring space, trans<strong>for</strong>med into an<br />
exhibition space by adding works of art. As a result, the collection is a specific entity which lives with the employees<br />
and communicates daily with them, as well as with the interior and visitors. It is a combination of established values,<br />
reflected in recognized contemporary artists such as Mrdjan Bajić, Gabrijel Glid, Aleksandar Rafajlović, Zdravko<br />
Joksimović, Vladimir Perić Talent, as well as younger authors led by Biljana Djurdjević, Aleksandar Maćašev, Petar<br />
Mirković, Hana Rajković, and others,” said <strong>Telenor</strong> Foundation Manager Ana Krstić.<br />
Art history students offered visitors guided tours of the exhibition. The Collection is also available on the <strong>Telenor</strong> WAP<br />
portal (wap.telenor.rs/kolekcija), and as a virtual gallery on the corporate website (www.telenor.rs/kolekcija).<br />
52 Corporate Responsibility