Download report for 2008 (PDF format) - Telenor
Download report for 2008 (PDF format) - Telenor
Download report for 2008 (PDF format) - Telenor
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TELEASSISTANCE FOR CITIZENS OF BELGRADE<br />
April <strong>2008</strong> – On April 21, at a ceremony organized at Belgrade City Hall, a cooperation protocol was signed on the<br />
occasion of the start of the “Teleassistance <strong>for</strong> the Citizens of Belgrade” campaign. The City of Belgrade and Asistel,<br />
a company providing teleassistance services in Serbia, have organized this campaign, with the aim to improve the<br />
social position of our eldest citizens. <strong>Telenor</strong> d.o.o. was among the first companies to recognize the importance of<br />
such important humane campaign and took advantage of this opportunity to invite other companies with corporate<br />
social responsibility programs to join in.<br />
One of the basic long-term objectives of developing social care, which was promoted by the City of Belgrade and City<br />
Secretariat <strong>for</strong> Social and Child Care, was to help the elderly who are unable to care <strong>for</strong> themselves. In cooperation<br />
with the Asistel company, the City came up with the idea to organize a donor action where the companies that are<br />
doing business in Belgrade would donate this service to our eldest and socially most vulnerable citizens. By means of<br />
teleassistance, Asistel organized help <strong>for</strong> its users over the phone, with the activation of a button that the individuals<br />
had on themselves and, depending on the nature of the call, organized urgent assistance in crises, putting the users<br />
at ease, talking to them when they felt lonely, providing different in<strong>for</strong>mation, etc.<br />
“According to the City of Belgrade development strategy, social development will be based on the community’s<br />
progression towards higher welfare levels – increasing health and other care <strong>for</strong> the majority of citizens, and<br />
especially <strong>for</strong> the most sensitive and vulnerable social groups, improving quality of life and availability of services of<br />
public interest. One of the fundamental long-term objectives of the development of social care is assistance to the<br />
elderly who are unable to care <strong>for</strong> themselves”, said acting Mayor Mr. Zoran Alimpić at this event.<br />
It is estimated that there are currently 18,000 elderly people in Belgrade who need some type of help. The<br />
teleassistance service implied organizing help over the phone and giving users a 24/7 sense of security. This<br />
program is dedicated to the promotion of physical, emotional and spiritual welfare of the elderly who usually spend<br />
most of their time alone.<br />
Corporate Responsibility 25