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TELEASSISTANCE FOR CITIZENS OF BELGRADE
April 2008 – On April 21, at a ceremony organized at Belgrade City Hall, a cooperation protocol was signed on the
occasion of the start of the “Teleassistance for the Citizens of Belgrade” campaign. The City of Belgrade and Asistel,
a company providing teleassistance services in Serbia, have organized this campaign, with the aim to improve the
social position of our eldest citizens. Telenor d.o.o. was among the first companies to recognize the importance of
such important humane campaign and took advantage of this opportunity to invite other companies with corporate
social responsibility programs to join in.
One of the basic long-term objectives of developing social care, which was promoted by the City of Belgrade and City
Secretariat for Social and Child Care, was to help the elderly who are unable to care for themselves. In cooperation
with the Asistel company, the City came up with the idea to organize a donor action where the companies that are
doing business in Belgrade would donate this service to our eldest and socially most vulnerable citizens. By means of
teleassistance, Asistel organized help for its users over the phone, with the activation of a button that the individuals
had on themselves and, depending on the nature of the call, organized urgent assistance in crises, putting the users
at ease, talking to them when they felt lonely, providing different information, etc.
“According to the City of Belgrade development strategy, social development will be based on the community’s
progression towards higher welfare levels – increasing health and other care for the majority of citizens, and
especially for the most sensitive and vulnerable social groups, improving quality of life and availability of services of
public interest. One of the fundamental long-term objectives of the development of social care is assistance to the
elderly who are unable to care for themselves”, said acting Mayor Mr. Zoran Alimpić at this event.
It is estimated that there are currently 18,000 elderly people in Belgrade who need some type of help. The
teleassistance service implied organizing help over the phone and giving users a 24/7 sense of security. This
program is dedicated to the promotion of physical, emotional and spiritual welfare of the elderly who usually spend
most of their time alone.
Corporate Responsibility 25