Download report for 2008 (PDF format) - Telenor

H.E. Boris Tadić, President of the Republic of Serbia, and Stein-Erik Vellan, former Telenor CEO, at
the cocktail marking the purchase of digital breast scanner, Telenor Expo Centre, Belgrade
HELP FOR THE PURCHASE
OF A DIGITAL MAMMOGRAPHY SCANNER
June 2008 – November 2008 - A fund-raising campaign for the purchase of the first digital mammography scanner
in Serbia was launched by TV B92 in early May. The Telenor Foundation donated RSD 1 m to support the Ministry
of Health of Serbia and the Institute for Oncology and Radiology in their campaign “77 Women in 7 Days / Change
the Statistics“ aimed at raising awareness and early detection of breast cancer and procurement of a digital X-ray
machine. Many individuals and as many as 112 companies, including Telenor, pitched in, raising RSD 49m. The
remained will be spent on the training of radiologists.
Despite the fact that this type of cancer is curable if detected on time, statistics show there are 4,000 new breast
cancer cases in Serbia each year - 1,500 of them being fatal. The purchase of a portable mammography scanner will
provide the possibility of regular check-ups for women in remote regions in Serbia.
The end of the drive ”77 Women in 7 Days – Change the Statistics“ was celebrated with a cocktail held at the Telenor
Expo Center. Guests included the President of Serbia, Minister of Health and other dignitaries.
President Tadić invited nongovernmental organizations, media and institutions to use every opportunity to launch
initiatives that could contribute to solving this public health and social problem by promoting self-health care and
early detection.
Corporate Responsibility 21