Vision Magazine Online Issue 1

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20 Settlements of the Al Ain Region 7 Settlements of the Western Region 20 تجمع سكني في منطقة العين 7 تجمعات سكنية في المنطقة الغربية We start by looking at the natural colours of the location, as the environment is a key element for the UPC. We look at whether the town or settlement is going to be a mainly residential area, a central business district or perhaps a city centre and incorporate this into a visual design. The common thread throughout the design comes from the number seven. Abu Dhabi is the capital of the UAE and so many of the logos incorporate seven stars, circles or points to reflect the seven Emirates that comprise the United Arab Emirates. How does the branding hierarchy work? There is a clear hierarchy within the frameworks and masterplans that the branding supports. Sitting at the top is ‘Vision 2030’. Below is the Capital 2030 Urban Structure Framework Plan (formerly called Plan Abu Dhabi 2030). This document was released at the same time as the UPC was formed and covers the Abu Dhabi Metropolitan Area. We rebranded it as ‘Capital 2030’ to reflect its geographic range and to allow it to sit alongside the two other regional visions of Al Ain 2030, which covers the city of Al Ain and the wider Al Ain Region, and Al Gharbia 2030, which covers the western region. Once the three framework plans have been released, they will be merged into a new Plan Abu Dhabi 2030 Vision document that will provide the vision for the entire Emirate of Abu Dhabi. What do the three regional framework plans cover? Al Ain 2030 covers the whole of the region of Al Ain and was released in April 2009. Under this plan will sit Al Ain City, Wasat Madinat (Downtown) Al Ain and a number of suburbs that surround the city. The green colour of the logo reflects Al Ain’s status as the ‘Garden City’. There will also be an Al Ain Regional Structure Framework Plan, which will cover the 20 settlements within the Al Ain Region. Al Gharbia 2030 covers the western region and is due for release later this year. It will be the final regional framework plan joining Al Ain 2030 and Capital 2030. Capital 2030 will have a number of masterplans, such as the Capital District. Capital 2030 is branded in a regal red colour representing Abu Dhabi as the capital of the UAE. The Capital District Masterplan follows this theme and has a burgundy colour, reflecting its position as the future seat of federal government. The downtown area of Abu Dhabi Island will be covered by the Wasat Madinat Abu Dhabi Masterplan. It will have a blue logo to reflect the proximity to the seafront. Shahama & Bahia, Khalifa City A and Khalifa City B all have desert coloured logos, which mirror the mainland’s desert environment. As with Al Ain and Al Gharbia, further cities, such as Mohammed bin Zayed City will follow with their own masterplans and corresponding logos. Why does the UPC have a Communications team? The planners, policy makers, urban designers and managers are all working hard to create the plans within Vision 2030. The Corporate Communications team, headed by Jean-Philippe Coulaud, communicates these plans to all the stakeholders who are interested in the work of the UPC. For instance, we promote the UPC’s initiatives through public 'charrette' sessions and use questionnaires and feedback to understand the views of the public, which are then incorporated into the plans that will eventually become the towns and neighbourhoods in which they live, work and play. Planning for the future Both on a professional and a personal level, I feel honoured to be part of the team that has initiated this process. We are crafting a brand identity that embodies the drive, determination and passion of Abu Dhabi and creates a distinct but collective sentiment that will draw together the individual communities throughout the Emirate to create authentic modern Arab settlements for generations to come. Page 32 VISION MAGAZINE - ISSUE ONE
Cityscape Special Cityscape Returns Abu Dhabi’s real estate market remains robust as highlighted by the return of Cityscape to the Emirate Contents: Cityscape Returns Page 1 The UPC at Cityscape Page 2 A Sustainable Capital Asset Page 4 Putting People First Page 7 Modelling our Future Page 10 Cityscape Abu Dhabi in numbers 2009 No of stands: 265 No of exhibitors 317 (including stand shares): Exhibiting countries: 34 Total attendance: 33,186 Visitor countries 87 represented: Average days attended: 1.2 Top 5 Overseas Visitor Countries 1. United Kingdom 2,469 2. U.S.A 899 3. Saudi Arabia 661 4. Bahrain 367 5. Oman 342 Within four years, Cityscape Abu Dhabi has established itself as a highlight on the international real estate calendar. Last year, the exhibition and conference attracted more than 33,000 participants from 87 countries cementing the event’s position as one of the leading real estate events in the world. “This year we’re expecting a similar number of participants as in 2009, which is an incredible achievement when you take into consideration that even the most established real estate events globally are seeing participation fall by up to 60%,” says Rohan Marwaha, Managing Director of Cityscape. “This is testament to the strength of the Abu Dhabi real estate market.” With Cityscape events in almost every major emerging market, namely India, China, Singapore, Brazil, Dubai and Saudi Arabia, Marwaha is well placed to comment on Abu Dhabi’s real estate market. He highlights the role of the Urban Planning Council (UPC) and, in particular, the Capital 2030 Urban Structure Framework Plan (formerly called Plan Abu Dhabi 2030) as providing Abu Dhabi with a key advantage over other international markets. “The UPC is providing Abu Dhabi’s real estate market with a clear vision, while Capital 2030 ensures that the city is properly masterplanned,” says Marwaha. “Too often in emerging markets there is no strategy for development, which can lead to significant problems with infrastructure, supply of utilities, aesthetics and many others. This is clearly not the case in Abu Dhabi given the UPC’s vision and ongoing careful consideration of many factors throughout the masterplanning process. “Abu Dhabi is providing confidence through transparency, which is obviously attractive to local and international investors, while also helping to preserve the Emirate’s culture, heritage and natural environment.” The efforts of the UPC and Capital 2030 are now being recognised internationally. Attracted by Abu Dhabi’s population and economic growth forecasts, and the clarity provided within Capital 2030, Abu Dhabi is now on the radar for many international investors. This is being translated into a greater number of overseas visitors to Cityscape Abu Dhabi. In 2009, nearly 7,000 overseas delegates flew in to Abu Dhabi to visit Cityscape; a number that represents about 20% of all participants. This number is expected to rise further this year. The UPC is providing Abu Dhabi’s real estate market with a clear vision, while Capital 2030 ensures that the city is properly masterplanned Rohan Marwaha, Managing Director, Cityscape Marwaha says Cityscape has developed a close relationship with the UPC to help it better understand the future direction of Abu Dhabi’s real estate market, to ensure the exhibition and conference is tailored accordingly. Cityscape organisers have also worked closely with the UPC on its stand, which will be the largest at this year’s exhibition and will showcase a model of Abu Dhabi measuring 23 metres by 17 metres. But Marwaha is keen to stress that Cityscape Abu Dhabi is about far more than just the exhibition. “We have a full three-day conference programme that has different streams depending on your interest. We have also organised investor round tables; the Cityscape Awards for Real Estate and various networking opportunities, including business breakfasts, a golf tournament, a CEO networking lunch, a cultural evening, cocktail party and an investor and developer networking reception. “Cityscape is about enabling the real estate industry to share knowledge and best practice; it’s about creating transparency, networking and building new relationships. When this happens then more business is done, which is good news for Abu Dhabi’s real estate market.” Page 1
Page 1 and 2: April 2010 Abu Dhabi Urban Planning
Page 3 and 4: WELCOME PAGE 5 NEWS PAGE 6 -7 BLUEP
Page 5 and 6: Welcome Keeping you better informed
Page 7 and 8: Students Win Acclaim for Green Fare
Page 9 and 10: Blueprint for the Next Generation A
Page 11 and 12: Next Steps: The Capital 2030 Urban
Page 13 and 14: The UPC charrette process will ensu
Page 15 and 16: ISSUE ONE - VISION MAGAZINE 15
Page 17 and 18: “Before the Revitalisation Progra
Page 19 and 20: Home Economics The Abu Dhabi Counci
Page 21 and 22: A Race Against Time On 3 February 2
Page 23 and 24: Jarat Lang, Senior Associate Planne
Page 25 and 26: ISSUE ONE - VISION MAGAZINE 25
Page 27 and 28: the manual, and they will all help
Page 29 and 30: How do you find the best people to
Page 31: Branding the UPC Since 2007, the Ab
Page 35 and 36: SCALE: 1:40 SCALE: 1:40 STRAIGHT SE
Page 37 and 38: The final ‘C’, Community, relat
Page 39 and 40: Putting People First The focus of t
Page 41 and 42: Culture and Heritage The UPC bestow
Page 43 and 44: “We wanted to provide the people
Page 45: Models are a fantastic visualisatio

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