2007-2008 Catalog (PDF) - Colorado State University-Pueblo

Course Descriptions
MARKETING (MKTG)
UNDERGRADUATE COURSES
MKTG 340 Principles of Marketing 3(3-0)
Analytical survey of problems encountered in distributing
goods and services from a marketing-management
approach with emphasis on the role of the consumer and
the social responsibility of the marketer. Prerequisite:
junior standing. (F,S)
MKTG 341 Sales Force Management 3(3-0)
Managing a sales force including recruiting, selection,
training, compensation, supervision, stimulation and sales
planning. Computer simulation used to do forecasting,
budgeting, territory allocation, sales analysis and control.
Prerequisite: MKTG 340. (*)
MKTG 342 Promotional Strategy 3(3-0)
Principles, concepts and problems involved in development
and management of advertising, personal selling, public
relations and sales promotion programs, activities in the
global economy. Prerequisite: MKTG 340. (*)
MKTG 343 Personal Selling 3(3-0)
persuasive personal communications in selling consumer
and industrial products and services. Prerequisite: MKTG
340. (*)
MKTG 345 Retail Management 3(3-0)
Issues in buying, maintaining inventory, displaying,
designing store layouts, promoting, providing services and
general merchandising of products for improving retail
profitability. Prerequisite: MKTG 340. (*)
MKTG 348 Consumer Behavior 3(3-0)
Survey of contributions of behavioral sciences to understanding
and prediction of consumer behavior in the decisionmaking
process. Prerequisite: MKTG 340. (*)
MKTG 349 Marketing Service Businesses 3(3-0)
Marketing of service organizations, with emphasis on the
health delivery, tourism, resort, and hospitality industries.
Prerequisite: MKTG 340 or permission of instructor for
non-business majors. (*)
MKTG 440 Marketing Research 3(3-0)
Fundamental techniques. Practical experience in research
methodology: planning an investigation, questionnaires,
sampling, interpretation of results, report preparation.
Prerequisites: MKTG 340 and BUSAD 265. (*)
MKTG 441 Marketing Strategies 3(3-0)
Detailed consideration of process of formulating and
implementing strategies in marketing. Major emphasis on
markets, channels of distribution, and product analysis.
Prerequisites: MKTG 340, 440, second semester seniors.
(*)
MKTG 475 International Marketing 3(3-0)
Effects of culture, political and legal structures on
marketing. Planning for international products, services,
promotion, pricing, distribution and impact of trade groups.
Prerequisite: MKTG 340. (*)
MKTG 490 Special Projects (1-6 VAR)
(*) Repeatable (6)
MKTG 491 Special Topics (1-3 VAR)
Prerequisite: permission of instructor. (*) Repeatable (6)
MKTG 495 Independent Study (1-3 VAR)
Prerequisites: senior standing in School of Business and
permission of department chair. (*) Repeatable (6)
MKTG 498 Internship (1-6 VAR)
Supervised field work in selected business, social and
governmental organizations; supplemented by written
reports. (S/U grading) Prerequisites: junior or senior
standing in School of Business and permission of
internship coordinator. (*) Repeatable (6)
GRADUATE COURSES
MKTG 501 Fundamentals of Marketing 1.5(1.5-0)
This class prepares students in the conception, promotion,
pricing and distribution of ideas, goods, and services
from a marketing perspective. Prerequisite: admission to
MBA. (*)
MKTG 540 Marketing Management 3(3-0)
Emphasizes an understanding of market behavior,
coordination and implementation of the marketing mix with
other managerial decisions, and the integration of theory
through use of cases. Prerequisite: admission to MBA or
permission of MBA Director. (*)
MKTG 541 Strategic Marketing 3(3-0)
A thorough analysis of decision making in strategic
marketing, in product and service industries, profit and
non-profit institutions, using case analysis and readings.
Prerequisite: admission to MBA or permission of MBA
Director. (F)
MKTG 575 International Marketing 3(3-0)
An advanced analysis of marketing opportunities and
challenges in the global environment and the evaluation
and formulation of strategies of firms operating and
expanding internationally. Prerequisite: MKTG 540.
(F,S,SS)
MKTG 591 Special Topics 3(3-0) (*) Repeatable (6)
MKTG 592 Research (1-6 VAR)
The student will work under the close supervision of a
graduate faculty member in basic or applied research
resulting in a thesis or report of high academic quality. (IP
and S/U grading) (F,S,SS)
MKTG 595 Independent Study (1-3 VAR)
Individual study of a subject determined by the instructor
and student with permission of the director. Prerequisite:
admission to MBA or permission of MBA Director.
(F,S,SS) Repeatable (6)
MKTG 598 Internship (1-3 VAR)
Supervised field work in selected public, private government
organizations, supplemented by written reports.
Prerequisite: admission to MBA or permission of MBA
Director. (S/U grading) (*) Repeatable (6)
MILITARY SCIENCE AND LEADERSHIP (MSL)
UNDERGRADUATE COURSES
MSL 101 Leadership and Personal Development
1(1-0)
Introduces students to the personal challenges and
competencies that are critical for effective leadership.
Students learn skills that relate to leadership, officership
and the Army. Field work required once a week. (F)
MSL 102 Introduction to Tactical Leadership 1(1-0)
Provides an overview of leadership fundamentals such as
problem solving, listening skills and writing. Students
explore dimensions of leadership in the context of
classroom instruction and practical exercises. Field work
required once a week. (S)
235