2007-2008 Catalog (PDF) - Colorado State University-Pueblo

Course Descriptions
MCCNM 231 Digital Media Production 3(2-2)
The theory and practice of digital pre-production and post
production using the single and multiple camera schemes.
(F)
MCCNM 233 Script Writing 3(2-2)
Techniques, styles, formats, treatments, outlines, and
scenarios for script forms used in the electronic media are
covered with emphasis upon preparing scripts for
production. Prerequisite: MCCNM 201. (F,S)
MCCNM 235 (WS 235) Women and Media 3(3-0)
The historical and cultural implications of the mass
media’s portrayal of women and the extent of their media
participation from colonial to contemporary times. (*)
MCCNM 238 Multimedia Applications 3(2-2)
Introduction to the principles and applications of digital
multimedia with special emphasis on animation, digital
audio and video as well as interface design. Prerequisite:
MCCNM 132. (S)
MCCNM 240 Public Relations 3(3-0)
Historical, theoretical and practical approach to contemporary
public relations focusing on the public relations
process, communication strategies, public, and organizational
distinctions. (F,S)
MCCNM 250 Media Lab (1-3 VAR)
A laboratory course for students involved in University
publications and campus broadcast operations. May be
repeated for up to four credits. Prerequisite: permission of
instructor. (F,S,SS) Repeatable (4)
MCCNM 251 Sports Writing and Statistics 3(2-3)
Study and practical application of sports writing and
statistics; emphasis on press box experience at intercollegiate
athletic events. Repeatable once. Pre-requisites:
MCCNM 201 and 202. (*) Repeatable (6)
MCCNM 265 History of Journalism 3(3-0)
History of the press in America from colonial times to the
present day; political and economic impact of newspapers
and magazines during the 19th and 20th centuries. (*)
MCCNM 301 Editorial Writing 3(3-0)
Study of editorial page management and policy, with
emphasis on preparation of editorials, columns and critical
reviews. Prerequisites: MCCNM 201 and 202. (*)
MCCNM 302 Advertising Writing 3(3-0)
Copy writing essentials and formats for print, broadcast
and direct mail advertising. Emphasis on developing
writing techniques for practical application in both retail
and product advertising. Prerequisite: MCCNM 216 or
permission of instructor. (S)
MCCNM 305 News Reporting 3(3-0)
Course covers the principles and practices, skills and ethics of
professional beat and general assignment news reporting –
specifically in-depth interviewing and other news gathering
techniques. Prerequisites: MCCNM 201 and 202. (*)
MCCNM 310 Advanced Desktop Publishing 3(2-2)
Advanced study of electronic publishing and design,
emphasizing process color, electronic document creation,
on-line publishing. Prepares students for advertising,
publication design, production and editing careers.
Prerequisite: MCCNM 211 or permission of instructor. Fee
required. (*)
MCCNM 311 Copy Editing and Makeup 3(3-0)
News evaluation, copy reading, rewriting, headline writing,
page makeup and similar duties of the newspaper copy
editor. Prerequisites: MCCNM 201, 202, and 211. (F,S)
MCCNM 317 Advertising Strategy 3(3-0)
Seminar emphasizing tactics and strategies of advertising
planning, utilizing media techniques, marketing posture
and creative media buying. Prerequisites: MCCNM 216
and 316. (S)
MCCNM 319 Direct Advertising 3(3-0)
An advanced course stressing the philosophy, objectives,
content and development of direct response advertising,
particularly direct mail and computer-generated messages.
Prerequisite: MCCNM 216. (*)
MCCNM 320 Broadcast Station Programming 3(3-0)
Program types used on broadcast stations; analysis of
network structure and local station programs; ethical
requirements in programming. Prerequisites: MCCNM
141, 142, and 222. (F,S)
MCCNM 321 Public Relations Case Problems 3(3-0)
Emphasis on analyzing public relations scenarios
involving non-profit, private sector and government
organizations and their impact on such publics as
employees, consumers, voters, and volunteers. Prerequisite:
MCCNM 240. (F)
MCCNM 330 (WS 330) Gender and Film 3(3-0)
A discussion course which examines gender roles in
theatrical and documentary film while considering the
perspective of producers, actors and spectators and
salient film theories. Prerequisite: upper division standing
in MCCNM or Women’s Studies. (*)
MCCNM 336 Interactive Media and Interface Design
3(3-0)
An overview of interactive media systems and the computer
applications used to create interactive media content.
Prerequisite: MCCNM 101, CIS 101 or 110. (F)
MCCNM 338 Global Communications 3(3-0)
The student will explore the technological concepts
underlying modern global communications systems and
the role that those technologies and systems play in our
global community. Prerequisite: New Media Tract or
permission of instructor. (*)
MCCNM 350 Advanced Media Lab (1-3 VAR)
An advanced laboratory course for students involved in
University publications and campus broadcast operations.
May be repeated for up to 8 credits. Prerequisites: junior
or senior standing; permission of instructor. (F,S,SS)
Repeatable (8)
MCCNM 370 Non-Profit Organizations and Communication
3(3-0)
A seminar course using cooperative teaching that
integrates theory and practice to examine the basic
elements of nonprofit organizations from economic,
political, and social perspectives. Prerequisite: sophomore
standing. (SS)
MCCNM 382 Digital Media Post Production 3(2-2)
The theory and practice of digital post production using
nonlinear editing. Students will use their production skills
in a variety of community based projects. Prerequisite:
MCCNM 142. (S)
MCCNM 401 Digital Photographic Procedures 4(3-2)
A course in applied digital imaging for mass communications
print and web publications. Emphasis is on digital
image acquisition, enhancement and creative application
using computer software. Prerequisite: junior or senior
standing. (SS)
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