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in Bloom - Redditch Borough Council

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Bus<strong>in</strong>ess Areas & Premises<br />

In July 2007 a Crime Risk Audit Report was carried<br />

out by the Police <strong>in</strong> the Unicorn Hill area. Further to<br />

this report changes were made to the light<strong>in</strong>g <strong>in</strong><br />

the area with the <strong>in</strong>stallation of a new white light<br />

scheme, this was the first of its k<strong>in</strong>d <strong>in</strong> the County.<br />

In conjunction with K<strong>in</strong>gfisher Shopp<strong>in</strong>g Centre,<br />

Worcestershire County <strong>Council</strong> and the Police<br />

other improvements were made to reduce<br />

problems <strong>in</strong> this area. These <strong>in</strong>cluded the<br />

provision of bespoke planters to discourage<br />

gather<strong>in</strong>g, prun<strong>in</strong>g of trees to ensure white light<br />

and CCTV were effective, removal of a wall and<br />

prun<strong>in</strong>g of shrubs overhang<strong>in</strong>g Bates Hill. A<br />

proposed scheme for the Town Centre <strong>in</strong>cludes<br />

the green<strong>in</strong>g up of Unicorn Hill.<br />

<strong>Redditch</strong> Crematorium is located to the north of<br />

the town and the grounds cover 18.5 hectares. It<br />

is specifically orientated to allow for the large<br />

picture w<strong>in</strong>dow <strong>in</strong> the Chapel to provide<br />

expansive views of the well ma<strong>in</strong>ta<strong>in</strong>ed grounds<br />

and surround<strong>in</strong>g rural area. At the adjacent Forge<br />

Mill Museum, major capital improvements to<br />

<strong>in</strong>crease awareness of the site and to enhance<br />

the landscape with<strong>in</strong> the complex have taken<br />

place.<br />

<strong>Redditch</strong> <strong>Borough</strong> <strong>Council</strong> has recently<br />

undertaken an extensive consultation process<br />

result<strong>in</strong>g <strong>in</strong> the development of a long term Town<br />

Centre Strategy which aims to enhance the area<br />

and will seek to drive the economic development<br />

of the centre as a whole. An <strong>in</strong>tr<strong>in</strong>sic part of this is<br />

the Church Green Improvement Project which is<br />

work<strong>in</strong>g <strong>in</strong> tandem with St Stephens Church. The<br />

church is undergo<strong>in</strong>g a process of re-order<strong>in</strong>g and<br />

<strong>Redditch</strong> <strong>Borough</strong> <strong>Council</strong> is work<strong>in</strong>g with the<br />

church to enhance its surround<strong>in</strong>gs as well as<br />

creat<strong>in</strong>g a viable amenity space outside the ma<strong>in</strong><br />

shopp<strong>in</strong>g centre that will not only be attractive but<br />

will be a functional multiple use site.<br />

This <strong>in</strong>cludes giv<strong>in</strong>g due consideration as to how<br />

the area l<strong>in</strong>ks to the tra<strong>in</strong> station and bus station as<br />

well as ensur<strong>in</strong>g that the Town Hall, Palace Theatre<br />

and College are successfully <strong>in</strong>tegrated <strong>in</strong> to the<br />

improvements. A major part of the Project<br />

concerns the physical landscape, both hard and<br />

soft, and work is underway to develop a theme<br />

that is not only achievable over a period of time<br />

but is susta<strong>in</strong>able <strong>in</strong> the longer term. This<br />

necessitates that all relevant policies are given<br />

consideration and that the proposals <strong>in</strong>cluded for<br />

enhancements not only meet our own standards<br />

<strong>in</strong> terms of materials and high ma<strong>in</strong>tenance<br />

specification but will <strong>in</strong>corporate our future<br />

aspirations with regard to Heart of England <strong>in</strong> <strong>Bloom</strong>.<br />

8<br />

<strong>Redditch</strong> <strong>in</strong> <strong>Bloom</strong> 2O1O

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