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Media Policy and Globalization - Blogs Unpad

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2 Revisiting the history of<br />

global communication<br />

<strong>and</strong> media policy<br />

This chapter provides a broad overview of the shifts in the field of global<br />

communication policy as the nation-state’s regulatory power itself is reconfigured<br />

from the post-World War Two era to the current era of global<br />

integration. In historicizing the shift in global governance we highlight<br />

the various factors which led to the rise <strong>and</strong> ultimate decline of the<br />

Fordist mode of regulation. In the first section, we consider the continuities<br />

as well as the ruptures of the shift by focusing on the specific<br />

experience of the postcolonial state. We contend that these states, unlike<br />

their welfare state <strong>and</strong> state-socialist counterparts in the First <strong>and</strong><br />

Second Worlds, 1 were already integrated into an uneven international<br />

system of governance, well before the pressures of globalization. The<br />

post-World War Two project of ‘national development’ <strong>and</strong> modernization<br />

of Third World economies <strong>and</strong> cultures were very much at the<br />

heart of the most significant struggles in the field of global communication<br />

policy <strong>and</strong> provide a particularly interesting vantage point to<br />

consider the ideals <strong>and</strong> failures of the state’s role in representing public<br />

interest. In the second section, we account for the turn toward the<br />

neoliberal 2 information economy focusing on the transformation of the<br />

state in shaping national policy. We trace the evolution of North–South<br />

relations in this ‘flexible’ post-Fordist regulatory era by laying out the<br />

material <strong>and</strong> symbolic dimensions behind the ‘reregulation’ of global<br />

communication policy. Specifically, we consider how the field of communication<br />

policy is transformed as the nation-state loses relative autonomy<br />

just as the object of regulation <strong>and</strong> accountability shifts from<br />

nation-states to markets <strong>and</strong> civil society. We conclude the chapter by<br />

arguing that we need to rethink the normative claims about public interest<br />

<strong>and</strong> social justice in a transnational, if not post-national era of policy<br />

practice.<br />

24

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