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Media Policy and Globalization - Blogs Unpad

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CONCLUSION 171<br />

as the structural conditions that shape the material outcome of policy<br />

practices, combining insights from the French Régulation School, the<br />

work of cultural theorists of the state <strong>and</strong> feminist <strong>and</strong> poststructuralist<br />

theory.<br />

As female scholars in an area that is definitively a male domain, we<br />

are daily reminded of the discrepancy between the technical expertise<br />

of governance <strong>and</strong> the wider world of politics <strong>and</strong> lived experience. Our<br />

ecumenical approach to theory <strong>and</strong> our empirical focus, which is meant<br />

to be broad but by no means comprehensive, reflects <strong>and</strong> limits our own<br />

areas of expertise, interest <strong>and</strong> engagement. 1 We have tried in this book<br />

to take the productive insights of critical political economy while paying<br />

attention to historical difference. The ‘mode of observation <strong>and</strong> analysis’<br />

that we have followed attempts to overcome the taken-for-granted polarities<br />

between the international/global policy world <strong>and</strong> the local/national<br />

policy arena. Mattelart has identified the need to reconceptualize international<br />

communications precisely because:<br />

[T]here is a danger of allowing oneself to be enclosed within the ‘international,’<br />

just as some, at the other end of the spectrum, risk becoming<br />

immured in the ghetto of the ‘local’. In succumbing to this danger,<br />

one risks subscribing to a determinist conception in which the international<br />

is converted into the imperative – just as, the opposite pole,<br />

the exclusive withdrawal into the local perimeter is the shortest way to<br />

relativism ...All these levels of reality, however – international, local,<br />

regional, <strong>and</strong> national – are meaningless unless they are articulated<br />

with each other, unless one points out their interactions, <strong>and</strong> unless<br />

one refuses to set up false dilemmas <strong>and</strong> polarities but instead tries<br />

to seek out the connections, mediations, <strong>and</strong> negotiations operating<br />

among these dimensions, without at the same time neglecting the very<br />

real existence of power relations among them. (Mattelart 2002: 242.<br />

Italics in original text.)<br />

We have argued throughout that discussions of communications policy<br />

in the South often ‘become immured to the ghetto of the local’ both by<br />

liberal <strong>and</strong> Marxist theorists who may become too entangled in their<br />

own conceptions of determinism, technological or economic. We argued<br />

in Chapter 2 that postcolonial states were already negotiating uneven<br />

transnational pressures <strong>and</strong> domestic policy priorities such as national<br />

integration, technological self-reliance <strong>and</strong> national development as early<br />

as in the Fordist era. Tracing the history of the NWICO era from the<br />

vantage point of the ‘imperfect’ postcolonial state allowed us to reconsider<br />

the limits of the norms set by powerful Western welfare states <strong>and</strong> the<br />

justification for its undoing in the 1980s <strong>and</strong> 1990s. The objective here

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