Media Policy and Globalization - Blogs Unpad
Media Policy and Globalization - Blogs Unpad
Media Policy and Globalization - Blogs Unpad
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THE INFORMATION SOCIETY 139<br />
the policy process <strong>and</strong> the sense of decisions being made behind closed<br />
doors as well as its first output. The most apparent difference between<br />
stakeholders’ positions is the fact that the former tends to view ICTs <strong>and</strong><br />
equitable access to them as an end in itself, while the latter views it as<br />
a means to achieving global equity. Previous, unsuccessful attempts for<br />
an international communications policy with a progressive agenda, such<br />
as the NWICO, left UNESCO in a weak negotiating position. At the<br />
elite political level, it also marginalized international dem<strong>and</strong>s for social<br />
justice expressed through UNESCO, as these were discredited as ‘political’<br />
positions that have no place in the ‘neutral’ zone of technology <strong>and</strong><br />
policy. As we have seen throughout our discussion of the developments<br />
in international systems of communication, technology is still presented<br />
as a ‘neutral’ good <strong>and</strong> policy is still promoted as an apolitical activity.<br />
The socially conscious tone promoted in the set of principles that<br />
defines the agenda at the first phase of the WSIS is in direct contrast to the<br />
policy pursued by the most dominant parties of the ‘partnership’ between<br />
stakeholders with its emphasis on the creation of markets for ICT use <strong>and</strong><br />
the expansion of e-commerce. Reflecting on this first phase summit, Zhao<br />
(2004) <strong>and</strong> Hamelink (2004) observe a lack of political economic context<br />
to the discourse of the WSIS. WSIS was initially perceived by the civil<br />
society sector as an unique opportunity to provide space for the debate<br />
related to long-st<strong>and</strong>ing claims for communication rights protected as<br />
human rights. The priorities given by the WSIS are clearly stated in the<br />
Declaration of Principles:<br />
b) The commitment of the private sector is important in developing<br />
<strong>and</strong> diffusing information <strong>and</strong> communication technologies (ICTs),<br />
for infrastructure, content <strong>and</strong> applications. The private sector is not<br />
only a market player but also plays a role in a wider sustainable development<br />
context.<br />
c) The commitment <strong>and</strong> involvement of civil society is equally important<br />
in creating an equitable Information Society, <strong>and</strong> in implementing<br />
ICT–related initiatives for development. (Declaration of Principles;<br />
World Summit on the Information Society 2003)<br />
Although the aim of this discussion is not to emphasize semantics over<br />
praxis, it is important to be attuned to the role of language <strong>and</strong> presentation<br />
in legitimizing policy normative frameworks. Although the role of<br />
the actors within civil society seems enhanced in this particular summit,<br />
the role ‘officially’ recognized for civil society appears to be that of a secondary,<br />
assisting agent, behind the private sector upon which the whole<br />
project of IS rests. The WSIS principles echo the decisions made at the