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Media Policy and Globalization - Blogs Unpad

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128 MEDIA POLICY AND GLOBALIZATION<br />

Number of PCs per 100 inhabitants<br />

50<br />

45<br />

40<br />

35<br />

30<br />

25<br />

20<br />

15<br />

10<br />

5<br />

0<br />

44.88<br />

29.02<br />

22.43<br />

10.13<br />

1.44<br />

4.58<br />

Africa Americas Asia Europe Oceania World<br />

Figure 5.2 Number of PCs: latest data available 2003<br />

Source: ITU (2005).<br />

located in the EU <strong>and</strong> the USA. However, the ‘networked’ capacity of<br />

Japan, the Asian Newly Industrialized Countries (NICS), along with the<br />

enormous expansion in large ‘emerging economies’ like China, India <strong>and</strong><br />

Brazil, reveals new kinds of divisions that criss-cross national boundaries.<br />

Looking at the national scenario we find that while seven more countries,<br />

including Japan, South Korea <strong>and</strong> China, form 38 per cent of the world’s<br />

users another 160 countries make up the remaining 6 per cent. The<br />

promise of jobs <strong>and</strong> the high-tech hopes of ‘leapfrogging’ development<br />

associated with ICTs is certainly a powerful vision in the global cities of<br />

the South, where local <strong>and</strong> regional administrations compete to attract<br />

foreign firms with the most promising terms of investment <strong>and</strong> access<br />

to a skilled but ‘affordable’ labour force. Generating new employment<br />

is vitally important to nations in the South, <strong>and</strong> the expansion of ICTbased<br />

pink-collar <strong>and</strong> white-collar jobs are appealing precisely because<br />

in theory they offer better employment opportunities in terms of wages<br />

<strong>and</strong> work conditions compared to other existing employment opportunities,<br />

especially for women workers. But much of the giddy accounts of<br />

personal <strong>and</strong> corporate success generated by the computer programmers<br />

of Bangalore, the call-centre workers of Manila or the data-processors<br />

of Barbados overlook the fact that many of these jobs are flexible to<br />

the detriment of workers’ interests <strong>and</strong> offer little long-term mobility or<br />

stability. 5 More significantly, jobs in these sectors are often limited to<br />

a tiny middle-class minority with questionable impact on greater urban<br />

<strong>and</strong> rural unemployment, <strong>and</strong> much larger unintended consequences in<br />

terms of environmental pollution (often referred to as a new form of environmental<br />

racism). 6 The need to balance public policy concerns around

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