Wenger Debuts 2011 Watch Line at BaselWorld

FOR IMMEDIATE RELEASE
Wenger Debuts 2011 Watch Line at BaselWorld
Basel, Switzerland – March 24, 2011 — Wenger, Maker of the Genuine Swiss Army Knife, is proud
to announce the launch of its 2011 watch line this week at the BaselWorld Fair. This exciting line of
31 new models, highlighted by Wenger’s largest offering of women’s watches in years, reflects the core
attributes that have served as the company’s foundation – Swiss craftsmanship, multi-functionality,
and innovation. The line is accented with a blend of aesthetically pleasing appointments that make
each of these watches not only eye-catching accessories, but also highly functional timepieces. The
2011 watch collection introduces a wide variety of innovative new designs, color and styles, one of
Wenger’s most diverse and impressive lines in recent years.
WENGER SQUADRON
A timepiece dedicated to the Search & Rescue squadron pilots worldwide, the Squadron line is a vital
tool for the dedicated airmen who are always prepared to assist. Available in two technical
configurations, Chronograph and GMT, the Squadron is fitted with a unidirectional rotating bezel,
which allows the wearer to gauge elapsed time or make the next change of heading. The 12-hour
chronograph version offers functions such as an accented start and stop pusher while the GMT version
allows globetrotters to keep track of their “home base”, with second time zone capabilities. The
Squadron, which has been assembled with enhanced night visibility, is well equipped to handle any task
while also serving as a great casual timepiece for work or leisure. The Squadron is a true symbol of
Swiss craftsmanship and eye-catching design and is available in either a white or a black dial, two
models have PVD cases and silicone strap or solid stainless steel bracelet are offered. The collection
has an MSRP range of US$325 - $550.

LADIES SPORT
Wenger has greatly expanded its offering of women’s watches for 2011 with the addition of eleven
multi-functional and stylish Ladies Sport watches.
The introduction of Wenger’s Sport Elegance line is accented by the addition of five new watches
incorporating a mother-of-pearl dial, alpine crystals on unidirectional bezel and dial and sapphire
crystal, designed to be functional as well as feminine. These sleek go-anywhere, go-anytime watches
are offered in a variety of colors, bands, dials and bracelets, making them look great with denim or
silk. The Sport Elegance watches have an MSRP of US$400.
The Ladies Sport Chrono line has expanded to include a model with a black dial and bezel and the
option of either a stainless steel bracelet with butterfly deployment or a black leather strap. The new
Ladies Sport Chrono models feature 30-minute chronographs, mother-of-pearl dials, luminous hands
and a 36 mm case protected by sapphire crystal, continuing Wenger’s dedication to manufacturing
multi-functional timepieces for women. The Ladies Sport Chrono watches have an MSRP range of
US$450 - $500.
Wenger has expanded the Ladies Sport collection by adding three new models for 2011, offering a
wide range of multi-faceted styles and prices. True to the Swiss-made brand, the three new watches
retain the multi-functional characteristics while also adding the aesthetic options, including one model
with 18k gold plated accents on the bezel and bracelet as well as alpine crystals on the bezel. Each of

the new models feature alpine crystal markers on a mother-of-pearl dial protected by sapphire crystals
and comes with either a stainless steel bracelet or white leather strap. The Ladies Sport collection has
a MSRP range of US$225 - $400
COMMANDO DAY DATE XL
Wenger has added three 2011 models to its highly popular Commando Day Date XL line. Two new
models feature a black PVD-coated case with black silicone strap and are accented in either green or
white markers and hands. The other new model features a brown sunray dial with brown leather strap
and white numerals. Each has a Swiss quartz movement, is water resistant to 100m and comes with a
day/date display. The Commando Day Date XL line has a MSRP ranging from US$200 - $250.
BATTALION® FIELD CHRONO
Wenger’s heralded Battalion Field Chrono family adds two new impressive timepieces for 2011.
Each features the multi-functionality Wenger is known for including a tachymeter for measuring speed
over a known distance, a 12-hour chronograph that measures elapsed hours, minutes and seconds, date
display and water-resistance up to 100m. These watches are a perfect blend of Wenger’s commitment
to precision Swiss craftsmanship and functionality. Wenger has incorporated two new color
combinations for an added aesthetic appeal and outfitted them silicone rubber straps. The Battalion
Field Chrono now offers the option of a black dial with either blue or red accents on the chronograph

dials accompanied with a red bezel and silver accents or black bezel with blue accents respectively.
The new Battalion Field Chrono has an MSRP of US$375.
AEROGRAPH COCKPIT
The Aerograph series, with its aviation-instrumentation-themed styling, has been a mainstay in
Wenger’s line since its debut in 2009 and its latest model is expected to continue this trend. The new
30-minute chronograph model features a matte black PVD case, with a NATO green dial and green
silicone strap. It is the perfect timepiece for those looking for unique design in a multi-functional
watch. It also features luminous hands, numerals and markers and has an MSRP of $400.
OTHER ADDITIONS TO THE 2011 COLLECTION
Wenger has also added new models in other key lines across the 2011 collection. The Terragraph and
Standard Issue lines now both offer a men’s watch with a black dial and brown leather strap while the
Standard Issue now features a ladies watch with a silver dial and stainless steel bracelet.
About Wenger
Wenger is the exclusive United States and Caribbean marketer of Wenger Genuine Swiss Army Knives, Wenger
Swiss Watches and Wenger Swiss Military Watches. The Wenger name is a trusted brand known for its
innovation, expert craftsmanship and precision. The company's web site is www.WengerNA.com.

About Wenger SA
Wenger was founded in 1893, in the Delémont, located in the famous Swiss Jura region. It has developed around
a passion for innovation, precision and expert craftsmanship and is best known as the maker of the genuine Swiss
Army knife. Today, the company produces approximately 250 styles of their famous pocketknives, as well as
butcher’s and professional catering knives known the world over. In 1988, Wenger entered the watch market and
in 1997, Wenger Watch SA was founded in the hotbed for Swiss watches, Biel/Bienne, Switzerland. During those
21 years, Wenger Swiss watches have developed a reputation for reliability, multi-functionality and performance.
Since 2000, Wenger has established relationships with a small number of industry leaders who began
manufacturing Wenger-branded products that embody the characteristics of the world famous Swiss Army knife
in the footwear, tent, backpack, sleeping bag, computer mobility and travel gear categories.
Contact Information:
Gibbs & Soell, Inc.
212-697-2600
Greg Sherry – gsherry@gibbs-soell.com
Kyle Kuhnel – kkuhnel@gibbs-soell.com
Katie Timinsky – ktiminsky@gibbs-soell.com
Kailyn Finnegan – kfinnegan@gibbs-soell.com
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