PRESEASON EditiON - Detroit Lions
PRESEASON EditiON - Detroit Lions
PRESEASON EditiON - Detroit Lions
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In 2009, the team introduced comprehensive changes to the<br />
team’s brand that includes a new, fierce-looking logo and other unique<br />
branding elements. That same year the organization revamped the<br />
<strong>Lions</strong> merchandise operations with a strong emphasis on improving<br />
customer service.<br />
Another area where Ford emphasizes progressive growth includes<br />
the digital and social media, which allows the team, through various<br />
media to connect and communicate directly with its fans and to reach<br />
them on multiple platforms. Since Ford assumed his role with the club,<br />
the <strong>Lions</strong> became one of the first pro sports teams to launch its own<br />
website, <strong>Detroit</strong>lions.com.<br />
The team also entered into a partnership with CBS Radio (formerly<br />
Infinity Broadcasting), a relationship it extended in 2009, for the <strong>Lions</strong>’<br />
radio broadcast rights and started production on weekly radio and<br />
television shows that air throughout the season.<br />
Beyond football events that range from the NFL all the way down<br />
to youth football, Ford Field hosts some of the largest sporting and<br />
entertainment events in the nation.<br />
Ford Field has hosted two of the biggest events in the history<br />
of college athletics. In 2009, Ford Field hosted the NCAA Men’s<br />
Basketball Final Four, a first for downtown <strong>Detroit</strong>, which shattered<br />
tournament attendance records, provided the Metro <strong>Detroit</strong> area with<br />
a $30-50 million economic boost over the weekend and provided a<br />
number of community outreach initiatives that will have a lasting<br />
impact on the city of <strong>Detroit</strong>. An example of that outreach was the<br />
newly created legacy program that established early learning and<br />
literacy centers in the <strong>Detroit</strong> community. Ford Field was the host<br />
site for the Midwest Regional Finals in March 2008, and the event<br />
also broke NCAA Regional and preliminary round attendance records<br />
with over 57,000 people attending each session.<br />
In April 2010, the focus was again back on Ford Field as <strong>Detroit</strong><br />
hosted the 2010 NCAA Men’s Hockey Frozen Four. In doing so, Ford<br />
Field became the first venue in NCAA history to host the Final Four<br />
and the Frozen Four in back-to-back years. The Frozen Four at Ford<br />
Field generated record crowds and established a new hockey indoor<br />
world attendance record.<br />
In past roles within the NFL structure, Ford has served on the<br />
NFL’s Finance Committee and NFL Properties Committee.<br />
Though football remains a passion for Ford, his father and his<br />
family, his top priority remains serving as Ford Motor Company’s<br />
Executive Chairman. His current role is a professional and personal<br />
commitment, as he leads the company founded by his greatgrandfather,<br />
American automotive pioneer Henry Ford. A member of<br />
the Board of Directors since 1988, he assumed the role of Chairman of<br />
the Board January 1, 1999. He also served as Chief Executive Officer<br />
from October 2001 through September 2006. Additionally, he serves<br />
as Chairman of the Board’s Finance Committee and as a member of<br />
the Sustainability Committee.<br />
Among his many outside leadership roles, he serves as a member<br />
of the Board of Trustees of The Henry Ford, Chairman of the <strong>Detroit</strong><br />
Economic Club, a Member of the Board of Directors of the Business<br />
Leaders for Michigan and Chairman of the New Michigan Initiative<br />
Committee. He is also a member of the Board of Directors of eBay.<br />
Born in <strong>Detroit</strong> in 1957, Ford is an avid fly fisherman and car<br />
enthusiast, enjoys playing hockey and tennis, and is a black belt in the<br />
martial art of Tae Kwon Do. In his spare time, Ford competes in pond<br />
hockey tournaments and his team has claimed the USA Hockey Pond<br />
Hockey National Championship in past years. He holds a bachelor of<br />
arts degree from Princeton University and a master of science degree<br />
in management as an Alfred P. Sloan fellow from Massachusetts<br />
Institute of Technology (MIT).<br />
exeCutives & CoaChing<br />
<strong>Detroit</strong>lions.com<br />
Media.<strong>Detroit</strong>lions.com