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Mastering Engineering Service Outsourcing in the automotive industry

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6 |<br />

Market study<br />

Automotive producers are still not push<strong>in</strong>g outsourc<strong>in</strong>g to as great an extent<br />

as <strong>in</strong> aerospace, for example (see snapshot below). One example for this<br />

is <strong>the</strong> E/E doma<strong>in</strong>, where case-based evidence argues for <strong>the</strong> merits of<br />

entrust<strong>in</strong>g external eng<strong>in</strong>eers with regional adaptations and derivatives for<br />

vehicle variants. However, many OEMs emphasize <strong>the</strong> importance of hav<strong>in</strong>g<br />

<strong>the</strong>ir own captive R&D centers, and started to <strong>in</strong>stall <strong>the</strong>mselves <strong>in</strong> low-cost<br />

location, <strong>in</strong>stead of outsourc<strong>in</strong>g to an external party. Generally speak<strong>in</strong>g,<br />

external <strong>Eng<strong>in</strong>eer<strong>in</strong>g</strong> <strong>Service</strong> Providers are frequently considered only as<br />

extended workbenches that occasionally compensate for <strong>in</strong>house capacity<br />

and capability bottlenecks ra<strong>the</strong>r than fully recognized and entrusted<br />

development partners.<br />

Overall, <strong>in</strong> 2008, <strong>the</strong> <strong>automotive</strong> eng<strong>in</strong>eer<strong>in</strong>g service outsourc<strong>in</strong>g market<br />

accounted for only a relatively small share of slightly below 10% of total<br />

<strong>automotive</strong> R&D spend. Given <strong>the</strong> pressures on <strong>the</strong> <strong>automotive</strong> <strong>in</strong>dustry,<br />

it will rise slowly but steadily to about 12% by 2013, thus grow<strong>in</strong>g at 4-5%<br />

p.a., well above <strong>the</strong> captive R&D spend (slightly decl<strong>in</strong><strong>in</strong>g at -0.1% p.a.).<br />

A strong decl<strong>in</strong>e <strong>in</strong> <strong>the</strong> captive R&D spend level is not expected, as major<br />

adjustments are ra<strong>the</strong>r difficult due to runn<strong>in</strong>g contracts of R&D staff and<br />

<strong>the</strong> need to keep core know-how and technology <strong>in</strong> house.

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