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Mastering Engineering Service Outsourcing in the automotive industry

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3 |<br />

<strong>Master<strong>in</strong>g</strong> <strong>Eng<strong>in</strong>eer<strong>in</strong>g</strong> <strong>Service</strong> <strong>Outsourc<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> <strong>automotive</strong> <strong>in</strong>dustry<br />

1. Executive summary<br />

The <strong>Eng<strong>in</strong>eer<strong>in</strong>g</strong> <strong>Service</strong> <strong>Outsourc<strong>in</strong>g</strong> (ESO) market is grow<strong>in</strong>g steadily<br />

and offers flexibility and cost-sav<strong>in</strong>g potential for Orig<strong>in</strong>al Equipment<br />

Manufacturers (OEMs) and Orig<strong>in</strong>al Equipment Suppliers (OESs). While<br />

certa<strong>in</strong> doma<strong>in</strong>s (e.g. body/<strong>in</strong>terior) will not see major growth rates,<br />

powertra<strong>in</strong> and electronics/electric (E/E) are <strong>the</strong> fastest-grow<strong>in</strong>g<br />

segments for outsourc<strong>in</strong>g.<br />

Both vehicle manufacturers and suppliers are fac<strong>in</strong>g <strong>in</strong>creas<strong>in</strong>g pressure<br />

on development costs and must leverage eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g to benefit<br />

from ga<strong>in</strong>s <strong>in</strong> flexibility and efficiency. Emerg<strong>in</strong>g market players, <strong>in</strong><br />

particular, provide <strong>the</strong> right assets, <strong>in</strong> terms of both a low-cost eng<strong>in</strong>eer<strong>in</strong>g<br />

workforce and <strong>the</strong> mastery of low-budget vehicle design concepts.<br />

Due to a steep learn<strong>in</strong>g curve, <strong>the</strong>y are now <strong>in</strong>creas<strong>in</strong>gly advanc<strong>in</strong>g <strong>in</strong>to <strong>the</strong><br />

high-end segment, and also urg<strong>in</strong>g established market players to engage <strong>in</strong><br />

low-cost eng<strong>in</strong>eer<strong>in</strong>g. We at Roland Berger have exam<strong>in</strong>ed with a market<br />

survey amongst lead<strong>in</strong>g <strong>automotive</strong> managers major trends and successful<br />

bus<strong>in</strong>ess practices <strong>in</strong> eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g.<br />

Based on our f<strong>in</strong>d<strong>in</strong>gs we have formulated comprehensive <strong>in</strong>sights and<br />

recommendations for both, <strong>the</strong> OEM/OES as well as <strong>the</strong> <strong>Eng<strong>in</strong>eer<strong>in</strong>g</strong><br />

<strong>Service</strong> Provider side.

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