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Mastering Engineering Service Outsourcing in the automotive industry

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<strong>Master<strong>in</strong>g</strong> <strong>Eng<strong>in</strong>eer<strong>in</strong>g</strong> <strong>Service</strong> <strong>Outsourc<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> <strong>automotive</strong> <strong>in</strong>dustry<br />

Cooperation with external eng<strong>in</strong>eer<strong>in</strong>g suppliers means shar<strong>in</strong>g confidential<br />

<strong>in</strong>formation that should not be available to o<strong>the</strong>r players <strong>in</strong> <strong>the</strong> <strong>in</strong>dustry. By<br />

work<strong>in</strong>g with ESPs that are active for more than one OEM/OES, clients are<br />

rightfully afraid that <strong>the</strong>ir know-how might end up <strong>in</strong> <strong>the</strong> hands of competitors.<br />

A large number of OEMs/OESs <strong>the</strong>refore developed a more expensive,<br />

but simultaneously more controllable way of tapp<strong>in</strong>g <strong>in</strong>to <strong>the</strong> potential of<br />

a globalized, low-cost eng<strong>in</strong>eer<strong>in</strong>g base: <strong>the</strong>y operate captive eng<strong>in</strong>eer<strong>in</strong>g<br />

centers <strong>in</strong> low-cost locations. Figure 6 demonstrates that most major <strong>automotive</strong><br />

companies are already present <strong>in</strong> <strong>the</strong> prime eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g<br />

locations with <strong>the</strong>ir own R&D facilities. To some extent, <strong>the</strong>se facilities are<br />

responsible for develop<strong>in</strong>g products for <strong>the</strong> respective market. But to a<br />

vary<strong>in</strong>g degree, <strong>the</strong>y are also used as a low-cost eng<strong>in</strong>eer<strong>in</strong>g base that takes<br />

over design responsibilities from established R&D locations <strong>in</strong> more expensive<br />

locations. Establish<strong>in</strong>g a captive R&D center <strong>in</strong> a low-cost location is a<br />

major decision for <strong>automotive</strong> companies that only makes sense as part of<br />

a broader strategy. R&D centers <strong>in</strong>cur high fixed costs, take a relatively long<br />

time to become fully operational and require highly qualified personnel that<br />

must be tra<strong>in</strong>ed to fulfill <strong>in</strong>dustry and company standards. To go down this<br />

path, OEMs/OESs must be conv<strong>in</strong>ced that <strong>the</strong>re is long-term value <strong>in</strong><br />

support<strong>in</strong>g eng<strong>in</strong>eers e.g. <strong>in</strong> India. Figure 6 shows a selected number of<br />

R&D facilities, <strong>in</strong>dicat<strong>in</strong>g that a grow<strong>in</strong>g number of <strong>automotive</strong> companies<br />

recognize that value. Nearly all larger OEMs and suppliers are among <strong>the</strong><br />

companies that have R&D facilities <strong>in</strong> low-cost locations.

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