07.07.2012 Views

Mastering Engineering Service Outsourcing in the automotive industry

Mastering Engineering Service Outsourcing in the automotive industry

Mastering Engineering Service Outsourcing in the automotive industry

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

10 |<br />

Market study<br />

Once <strong>the</strong> peak demand is over, <strong>the</strong> eng<strong>in</strong>eer<strong>in</strong>g resource level can be<br />

reduced aga<strong>in</strong> by simply dissolv<strong>in</strong>g or not renew<strong>in</strong>g <strong>the</strong> contract with<br />

<strong>the</strong> ESO provider. Creat<strong>in</strong>g this k<strong>in</strong>d of flexibility <strong>in</strong> resource levels <strong>in</strong><br />

<strong>in</strong>dustrial countries without <strong>the</strong> help of external partners is nearly<br />

impossible due to labor laws and legal restrictions.<br />

3. Similarly, cooperat<strong>in</strong>g with an ESO company can provide clients with<br />

access to additional competencies. The current trend toward powertra<strong>in</strong><br />

electrification is an excellent example. Powertra<strong>in</strong> electrification is a<br />

major challenge for <strong>automotive</strong> companies and requires <strong>the</strong>m to build up<br />

significant additional eng<strong>in</strong>eer<strong>in</strong>g resources. They must accomplish <strong>the</strong>ir<br />

"regular" workload of program development and handle <strong>the</strong> additional<br />

R&D for electrification. Cooperation with an ESO provider can solve this<br />

challenge. Some ESO companies specialize <strong>in</strong> certa<strong>in</strong> R&D doma<strong>in</strong>s<br />

where <strong>the</strong>y are able to provide <strong>automotive</strong> companies with cutt<strong>in</strong>g-edge<br />

know-how almost <strong>in</strong>stantly. In this way, OEMs/OESs are able to quickly<br />

enter new fields at relatively low "fixed costs" <strong>in</strong>stead of build<strong>in</strong>g up<br />

<strong>in</strong>house research and development.<br />

4. In cases where outsourc<strong>in</strong>g is comb<strong>in</strong>ed with offshor<strong>in</strong>g, additional<br />

benefits can be realized. One such benefit is access to a large pool of<br />

talented eng<strong>in</strong>eers. In <strong>the</strong>ir home countries, many technology-dependent<br />

companies are fac<strong>in</strong>g difficulties <strong>in</strong> recruit<strong>in</strong>g enough qualified eng<strong>in</strong>eers,<br />

as fewer and fewer students are look<strong>in</strong>g for careers <strong>in</strong> traditional <strong>in</strong>dustrial<br />

R&D. In o<strong>the</strong>r countries – most notably India – <strong>the</strong> situation is<br />

completely different. A large number of qualified, English-speak<strong>in</strong>g<br />

eng<strong>in</strong>eers graduate from universities every year and ESO providers<br />

<strong>in</strong> those countries use this large talent pool to offer qualified services<br />

to clients from Western countries.<br />

Despite proven advantages, clients also see a number of downsides that<br />

must be managed <strong>in</strong> order to achieve significant benefits from eng<strong>in</strong>eer<strong>in</strong>g<br />

outsourc<strong>in</strong>g.<br />

1. Among <strong>the</strong> mentioned downsides of outsourc<strong>in</strong>g, <strong>the</strong> potential loss<br />

of know-how and <strong>in</strong>tellectual property is <strong>the</strong> most prevalent. Clients are<br />

aware that <strong>the</strong> know-how stored <strong>in</strong> <strong>the</strong> heads of <strong>the</strong>ir eng<strong>in</strong>eers is one<br />

of <strong>the</strong> most valuable resources <strong>the</strong>y possess. As long as <strong>the</strong>se eng<strong>in</strong>eers<br />

work directly for <strong>the</strong>ir companies, this know-how is readily available and<br />

relatively safe from competitors. But as <strong>in</strong>dustrial companies beg<strong>in</strong> to<br />

br<strong>in</strong>g <strong>in</strong>to <strong>the</strong>ir R&D organizations external eng<strong>in</strong>eers who will leave<br />

once a project is f<strong>in</strong>ished, <strong>the</strong> accompany<strong>in</strong>g know-how will also leave<br />

<strong>the</strong> organization if no preventive measures are taken.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!