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Mastering Engineering Service Outsourcing in the automotive industry

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9 |<br />

<strong>Master<strong>in</strong>g</strong> <strong>Eng<strong>in</strong>eer<strong>in</strong>g</strong> <strong>Service</strong> <strong>Outsourc<strong>in</strong>g</strong> <strong>in</strong> <strong>the</strong> <strong>automotive</strong> <strong>in</strong>dustry<br />

This category of R&D spend is fur<strong>the</strong>r broken down <strong>in</strong>to spend<strong>in</strong>g on<br />

activities delivered <strong>in</strong> different locations, with <strong>the</strong> lion's share go<strong>in</strong>g to<br />

onshore (~90%) and <strong>the</strong> rema<strong>in</strong>der (~10%) to offshore activities. Due<br />

to <strong>the</strong> ongo<strong>in</strong>g relocation of eng<strong>in</strong>eer<strong>in</strong>g activities to low-cost countries,<br />

ESO delivered offshore is expected to grow significantly above services<br />

delivered onshore.<br />

B. Dist<strong>in</strong>ct benefits and risks associated with eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g<br />

<strong>Eng<strong>in</strong>eer<strong>in</strong>g</strong> outsourc<strong>in</strong>g is not <strong>the</strong> "silver bullet" that will solve <strong>the</strong><br />

challenges <strong>automotive</strong> <strong>in</strong>dustry is currently fac<strong>in</strong>g. There are some clear<br />

advantages for those practic<strong>in</strong>g eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g, but clients are<br />

also well aware of <strong>the</strong> downsides. Even so, depend<strong>in</strong>g on what <strong>the</strong> specific<br />

outsourced tasks are and how <strong>the</strong> ESO provider is <strong>in</strong>tegrated <strong>in</strong>to <strong>the</strong><br />

exist<strong>in</strong>g R&D network, outsourc<strong>in</strong>g can be of vital help to <strong>the</strong> <strong>automotive</strong><br />

<strong>in</strong>dustry. Based on our market survey of senior management at lead<strong>in</strong>g<br />

<strong>automotive</strong> companies, we have identified <strong>the</strong> commonly achieved<br />

benefits as well as <strong>the</strong> associated downsides of eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g<br />

and offshor<strong>in</strong>g to low-cost countries.<br />

There are three ma<strong>in</strong> benefits of eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g: cost reductions,<br />

<strong>in</strong>creased flexibility and access to complementary competencies.<br />

1. In <strong>the</strong> short-term, cost reductions are perceived as <strong>the</strong> most important<br />

advantage of eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g. Cooperation with an ESO provider<br />

enables clients to reduce <strong>the</strong>ir own R&D workforce as some –<br />

typically less complex – tasks are completed by external eng<strong>in</strong>eers who<br />

usually work for lower salaries. If <strong>the</strong> ESO staff is based <strong>in</strong> a country like<br />

India, eng<strong>in</strong>eer<strong>in</strong>g wage sav<strong>in</strong>gs compared to US and Europe can reach<br />

beyond 50-60%. Add<strong>in</strong>g associated process and coord<strong>in</strong>ation costs, total<br />

sav<strong>in</strong>gs for well implemented R&D offshor<strong>in</strong>g can reach up to 25-35% of<br />

comparable <strong>in</strong>house costs. Never<strong>the</strong>less, <strong>the</strong> eng<strong>in</strong>eers freed from tasks<br />

through outsourc<strong>in</strong>g often do not necessarily leave <strong>the</strong> company. Instead,<br />

<strong>the</strong>se resources can be shifted to o<strong>the</strong>r projects that are deemed to be<br />

of high importance or to require highly qualified, <strong>in</strong>house eng<strong>in</strong>eer<strong>in</strong>g.<br />

2. This reflects <strong>the</strong> second major benefit of eng<strong>in</strong>eer<strong>in</strong>g outsourc<strong>in</strong>g:<br />

flexibility. It provides companies with access to a large pool of eng<strong>in</strong>eer<strong>in</strong>g<br />

resources and enables <strong>the</strong>m to quickly build up, reduce<br />

or refocus <strong>the</strong>ir resources. In times when a large number of vehicle<br />

programs need to be completed, external eng<strong>in</strong>eers can be hired<br />

for specific projects.

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