organization

Another Theoretical Base
• Campbell’s Theory of Sociocultural Evolution (1968)
• An expansion on Darwin's Theory of Evolution (1948)
• Organizations adapt or die.
• Organizations whose systems are self-modified to make
the most sense of equivocal information inputs are
successful and survive.
• Implication is that systems need to be capable of selfmodification…
have it “built in.”
• Successful adaptations are retained and persist.