9X now available on Dishtv

Media Release. Mumbai, 2 July 2008
<strong>9X</strong> <strong>now</strong> <strong>available</strong> on Dishtv
The flagship channel of the INX Network, popular Hindi General Entertainment Channel, <strong>9X</strong>, is
<strong>now</strong> <strong>available</strong> on dishtv - India’s largest direct-to-home service and part of the biggest media
conglomerate, Zee Group.
Indrani Mukerjea, Founder & CEO, INX Media, said, “I am delighted to announce that our
popular Hindi GEC, <strong>9X</strong>, is <strong>now</strong> <strong>available</strong> on Dishtv. <strong>9X</strong> has reached Dishtv viewers in time for the
launch of two of our biggest shows, Lux Kaun Jeetega Bollywood Ka Ticket which starts from
Sunday, the 6 th of July, and kahaani hamaaray MAHAABHAARAT ki, which starts a day after on
Monday the 7 th of July. We are confident that these mega shows and the rest of <strong>9X</strong>’s popular
programming will deliver our promise of 9 times more to Dishtv subscribers.”
Mr. Jawahar Goel, Managing Director, dishtv said, “As India's largest direct-to-home service
provider, dishtv has always been leading from the front and providing the best in entertainment to
its subscribers. With the addition of <strong>9X</strong>, dishtv has further enhanced its general entertainment
channel offering. All major channels, be it of national importance, regional bent, news, sports,
music, children etc are <strong>available</strong> to the dishtv subscriber base, which currently stands at 3.4 million
and growing at a fast pace. With <strong>9X</strong> <strong>now</strong> <strong>available</strong> on dishtv, we reestablish our promise of
wholesome entertainment to our discerning subscribers.”
<strong>9X</strong> is <strong>available</strong> on LCN No. 113 on dishtv. Its entry into the dishtv’s 3.4 m subscriber base will
further increase the reach of <strong>9X</strong> which has had the most successful TV channel launch in the
recent past. Among GECs launched in 2007-08, <strong>9X</strong> is the only channel to have achieved an
unprecedented and consistent growth since its launch seven months ago, and has reached a high
of 76 million viewers in a single week. The channel’s steady growth in ratings and its excellent
performance is being seen as a milestone on the channel’s road to industry leadership.
With <strong>9X</strong> <strong>now</strong> <strong>available</strong> to dishtv subscribers, all three channels of the INX Network – India’s
Number One Music Entertainment Channel <strong>9X</strong>M and NewsX, India's first HDTV-ready premier
English News Channel – are <strong>available</strong> on the dishtv platform. With this, dishtv channel offering has
<strong>now</strong> crossed the 200 mark - unbeatable on any platform in the country today – be it cable, DTH or
CAS. This also includes 21 digital radio channels & 8 services.
About dishtv India
Essel Group - the parent company of the Zee Network – has launched this product - dishtv. It aims to be an Entertainment
Provider and harbinger of the new age media in India. In a short span it has on its platform 185 National and International
channels with registered 3.4 million subscribers, which is growing. dishtv offers the flexibility in content and channel packages
so that the subscribers can choose and customize their own channel bouquets giving them complete power and independence.
dishtv has a vast distribution network of about 575 distributors and 38,000 dealers that spans around 4500 towns across the
country. Direct-to-home (DTH) television services deliver television channels directly to consumer’s homes via satellite without
any need of a local cable service provider. Dishtv, India’s first DTH service provider, entertains the viewers with 165 television
and 20 audio channels offering a superior picture and sound quality. With channels for the sports enthusiast, from daily dose of
soaps to news, from a bevy of cartoons to infotainment, from a plethora of music channels to movie channels - its all happening
on dishtv. With the complete Zee bouquet of channels, the One Alliance bouquet, and the Star bouquet, it offers the complete
range of channels to its subscribers. dishtv also offers to its subscriber’s exclusive international channels such as Boomerang,
TCM, and MGM. Highly aware of prompt service orientation, dishtv has 24* 7 call centre with 1000 seats in 11 different
languages at 7 different locations to take care of subscriber requirements any point of time and to ensure timely solution to
problems and queries. Dishtv uses world-class technology and equipments manufactured by best suppliers in the world. The
STB (Set Top Box) are sourced from a Korean manufactures. Nevertheless, dishtv STB come with a One-Year-Warranty that
takes care of any technical fault free of cost for 12 months from the date of purchase
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About INX Network
Launched in 2007, INX Network is one of India’s leading independent satellite television broadcasters. The network operates <strong>9X</strong>
which became India’s No. 3 Hindi General Entertainment Channel in less than six months; <strong>9X</strong>M, India’s No. 1 Music
Entertainment Channel, and India's first HDTV-ready premier English News Channel, NewsX.
Media Contacts
INXMEDIA
Pavan R Chawla, Head – Corporate & Channel Public Relations (Mumbai, India)
+91-9819293932 +91-22-66019921 pavan.chawla@inxtv.in
Sujit Dongre (Mumbai, India) +91-9833313639 +91-22-66019927 sujit.dongre@inxtv.in
dishtv
Sonal Thind (Noida) sonal_t@dishtv.in
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