Marketing Strategy - Union Pacific
Marketing Strategy - Union Pacific
Marketing Strategy - Union Pacific
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Changing the Game . . .<br />
Customer and Service Focus<br />
Record<br />
Levels<br />
• Customer Satisfaction<br />
1999: 72<br />
2002 YTD: 78<br />
Customer<br />
Satisfaction<br />
Index<br />
• Service Delivery Index<br />
1999: 65<br />
2002 YTD: 73<br />
Service<br />
Delivery<br />
Index
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