Official 2010 Host
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Official 2010 Host
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<strong>Official</strong><br />
Event <strong>Host</strong>s<br />
Kevin Rochlitz<br />
Baltimore Ravens<br />
<strong>2010</strong> <strong>Host</strong><br />
David Brown<br />
IMG College<br />
Steve LaCroix<br />
Minnesota Vikings<br />
Jason Bitsoff<br />
Feld Entertainment<br />
Steve Dupee<br />
GMR Marketing<br />
Jim Kahler<br />
Ohio University<br />
David Martin<br />
GMR Marketing<br />
Todd Parnell<br />
Richmond Professional Baseball<br />
Mike Redlick<br />
San Francisco 49ers<br />
Jim Bloom<br />
5th Finger<br />
J.J. Gottsch<br />
Ryan Sanders Baseball<br />
Michael Stanfield<br />
New Orleans Saints<br />
Jeff Eiseman<br />
Ripken Professional Baseball<br />
Wendy Grover<br />
Anaheim Ducks Hockey Club<br />
Michael P. Williams<br />
San Francisco 49ers<br />
Kathy Schwab<br />
Milwaukee Brewers<br />
Mike Tatoian<br />
Dover Motorsports<br />
Mike Bucek<br />
Kansas City Royals<br />
Mary Pink<br />
Iowa State University<br />
Tom Sheridan<br />
Chicago White Sox<br />
Kevin Plank<br />
Chairman & CEO<br />
Under Armour<br />
Ari Fleischer<br />
President & Founder<br />
Ari Fleischer Sports<br />
Communications<br />
Ted Leonsis<br />
Majority Owner<br />
Washington Capitals<br />
Steve Bisciotti<br />
Owner<br />
Baltimore Ravens<br />
Cal Ripken, Jr.<br />
CEO<br />
Ripken Baseball<br />
Kenneth Feld<br />
Chairman & CEO<br />
Feld Entertainment<br />
Reserve your space today for you and your team!<br />
www.sports-forum.com • Contact Desirée 800-232-3133 ext. 204 • info@sports-forum.com<br />
The National Sports Forum, 7290 Navajo Rd., Ste. 204, San Diego, CA 92119<br />
Andy MacPhail<br />
President, Baseball Operations<br />
Baltimore Orioles
You, if you fit any part of this profile…<br />
• You are responsible for selling season<br />
tickets, creating new revenue-generating promotions,<br />
ensuring your seats are filled and improving fan<br />
loyalty – but are looking for new program ideas<br />
that are proven to be successful.<br />
• Advertising is a key component of your team/<br />
organization. You want to be exposed to some of<br />
the best advertising in the Industry and get ideas<br />
that will increase your team’s draw.<br />
• You know that face to face networking creates action,<br />
and you want to strengthen existing relationships<br />
and develop new ones.<br />
The Budweiser Gala Trade Show Networking<br />
Keynote Speakers<br />
• It is tough to create a demand for your “product.”<br />
You find yourself searching for ways to leverage the<br />
current times that would help benefit your organization<br />
and your customers.<br />
• You want to be ahead of the game with the<br />
technology of tomorrow and utilize it to make and<br />
save your organization money 24/7.<br />
Andy MacPhail<br />
Steve Bisciotti<br />
Ari Fleischer<br />
Behind the scenes tours<br />
Table of Contents<br />
Saturday 2<br />
Sunday 3<br />
Monday 4<br />
Tuesday 6<br />
Special League Meetings<br />
Panel Discussions<br />
Breakout Sessions<br />
Wednesday 8<br />
Trade Show 9<br />
Hotel Info 9<br />
NSF Awards 10<br />
ADchievement<br />
SAMMY Award<br />
8:30am – 12:15pm<br />
<strong>2010</strong> NSF CASE CUP COMPETITION (Distribution of case)<br />
Case Cup<br />
NSF Alumni<br />
Association 11<br />
NSF Sponsors 11<br />
<strong>2010</strong> Reg Form 11<br />
12:00 noon Academic Session: Sport Management Program Leaders Roundtable<br />
Session Leader: Dr. Richard Irwin, Professor & Director, Bureau of Sport<br />
& Leisure Commerce, University of Memphis<br />
An opportunity to discuss issues impacting sport management programs such as<br />
enrollment, recruiting, economic considerations, accreditation, marketing and<br />
advertising, national organizations and conferences.<br />
2
8:00am - 8:00pm<br />
8:30am - 12:15pm<br />
9:00am - 3:00pm<br />
10:00am - 3:30pm<br />
10:00am - 4:00pm<br />
10:00am - 4:00pm<br />
10:00am - 4:00pm<br />
12:00noon - 4:00pm<br />
12:00noon - 1:00pm<br />
1:30pm - 3:00pm<br />
3:00pm - 4:00pm<br />
4:15pm - 5:15pm<br />
CONFERENCE REGISTRATION OPEN<br />
<strong>2010</strong> NSF CASE CUP COMPETITION (Semi-Finals)<br />
nHL MEETING (Private Session)<br />
COLLEGE REVENUE MEETING (Private Session)<br />
nFL REVENUE & BEST PRACTICES MEETING (Private Session)<br />
MLB REVENUE & BEST PRACTICES MEETING (Private Session)<br />
MiLB SPECIAL MEETING (Private Session)<br />
MOTORSPORTS REVENUE & BEST PRACTICES MEETING (Private Session)<br />
LUNCH FOR PRIVATE SESSION MEETINGS<br />
NSF CASE CUP COMPETITION FINALS<br />
CASE CUP NETWORKING RECEPTION<br />
TRADE SHOW RECEPTION (Exhibitors & NSF Steering Committee)<br />
Baltimore’s Historic Inner Harbor<br />
3
6:00am - 6:00pm<br />
7:30am - 8:50am<br />
9:00am - 9:30am<br />
9:30am - 10:45am<br />
10:45am - 11:00am<br />
CONFERENCE REGISTRATION OPEN<br />
NEWCOMERS BREAKFAST (led by David Martin, NSF Steering Committee member)<br />
OPENING CEREMONIES<br />
“BLENDING OF SPORTS & ENTERTAINMENT” – Super Panel Presented by Banshee Music<br />
Moderator: JJ Gottsch, Executive Vice President, Ryan Sanders Baseball<br />
Panelists:<br />
Chris Plonsky, Women’s Athletics Director, The University of Texas at Austin<br />
Todd C. Koesters, VP Marketing and Sales, Churchill Downs Entertainment Group<br />
Glenn Chin, VP of Global Brand Management, EA Sports<br />
Bryan Johnston, CMO, Zuffa, LLC dba UFC<br />
COFFEE BREAK<br />
11:00am - 12:15pm BREAKOUT SESSION 1<br />
New Media: New Media = New Opportunities – Using the latest media communication technologies to generate revenue<br />
Moderator: Michael P. Williams, VP of Marketing, San Francisco 49ers<br />
Panelists:<br />
Evan Karasick, President, Channel 1 Media<br />
Steve Stonehouse, Sr. VP of Sales, Ballena Technologies, Inc.<br />
Ticket Sales: How to Sell a Million Tickets a Week<br />
Jeff Meyer, Sr. VP, Event Marketing & Sales, North America, Feld Entertainment<br />
Sr. Management: Diversity in Sports World: Attitudes more than Numbers<br />
Dr. Richard Lapchick, Chair of the DeVos Sports Business Program, University of Central Florida<br />
Exhibitors: Getting the Most Out of the <strong>2010</strong> NSF<br />
Dave Mullins, Account Executive, GMR Marketing<br />
Advertising: The <strong>2010</strong> NSF ADchievement Awards Finalist Showcase<br />
Ron Seaver, President, The National Sports Forum<br />
12:15pm - 2:00pm<br />
TRADE SHOW OPEN<br />
Lunch in the Trade Show Hall<br />
4<br />
JJ Gottsch<br />
Executive VP<br />
Ryan Sanders<br />
Baseball<br />
Chris Plonsky<br />
Women’s Athletics<br />
Director<br />
The University of<br />
Texas at Austin<br />
Todd C. Koesters<br />
VP Marketing & Sales<br />
Churchill Downs<br />
Entertainment Group<br />
Glenn Chin<br />
VP of Global Brand<br />
Management<br />
EA Sports<br />
Bryan Johnston<br />
CMO, Zuffa<br />
LLC dba UFC<br />
Michael P. Williams<br />
VP of Marketing<br />
San Francisco<br />
49ers<br />
Evan Karasick<br />
President<br />
Channel 1 Media<br />
Steve Stonehouse<br />
Sr. Vice President<br />
of Sales, Ballena<br />
Technologies, Inc.<br />
For Agenda Updates www.sports-forum.com<br />
Jeff Meyer<br />
Sr. VP, Event<br />
Marketing & Sales,<br />
North America<br />
Feld Entertainment<br />
Dr. Richard Lapchick<br />
Chair of DeVos Sports<br />
Business Program<br />
University of Central<br />
Florida<br />
Dave Mullins<br />
Account Executive<br />
GMR Marketing<br />
Ron Seaver<br />
President<br />
The National<br />
Sports Forum
2:00pm - 3:15pm BREAKOUT SESSION 2<br />
Sponsorship Sales: The <strong>2010</strong> NSF Corporate & Industry Survey<br />
Ron Seaver, President, The National Sports Forum<br />
Jim Kahler, Executive Director of the Center for Sports Administration, Ohio University<br />
Ticket Sales: Renewals and New Business Concepts That Are Truly Moving the Needle<br />
Andrew Silverman, Executive Vice President - Sales, Texas Rangers<br />
Tom Sheridan, Director of Ticket Sales, Chicago White Sox<br />
Sr. Management: Managing Up: Dealing With Ownership Groups and Executive Boards<br />
Steve LaCroix, VP Sales and Marketing/ Chief Marketing Officer, Minnesota Vikings<br />
Marketing: Great Marketing During a Lousy Economy<br />
David Warschawski, CEO & Founder, Warschawski<br />
Exhibitors: Best Practices - How to get the Teams & Properties to “Yes”<br />
Mary Pink, Associate Athletic Director, Marketing, Iowa State University<br />
New Media: The 3 Social Media Musts<br />
Sundeep Kapur, VP Strategic Marketing, NCR eCommerce<br />
3:15pm - 3:45pm<br />
AFTERNOON BREAK<br />
3:45pm - 5:15pm<br />
5:30pm - 8:30pm<br />
8:30pm<br />
“AND NOW A WORD FROM OUR SPONSORS…” Super Panel Presented by Daktronics<br />
Moderator: Bill Sutton, President, Bill Sutton & Associates and Associate Department Head & Professor, DeVos Sports Business<br />
Program, University of Central Florida<br />
Panelists:<br />
John Cordova, Director, Sports Transaction Management, The Coca-Cola Company<br />
Marke Dickinson, Sr. VP/CMO, AAA Mid-Atlantic Inc.<br />
Andrew Cohen, Head of NFL and Signature Access Sponsorship Management, Visa Inc.<br />
Matt Lederer, Sr. Manager, Sports Marketing Strategy, Comcast<br />
Drew E. Iddings, Sr. Manager, Consumer Promotions, The Hershey Company<br />
David Palmer, North America Sports Marketing, Procter & Gamble<br />
NSF OPENING NIGHT IN THE TRADE SHOW<br />
NSF ALUMNI ASSOCIATION DESSERT RECEPTION<br />
Jim Kahler<br />
Executive Director of<br />
the Center for Sports<br />
Administration<br />
Ohio University<br />
Andrew Silverman<br />
Executive VP -<br />
Sales<br />
Texas Rangers<br />
Tom Sheridan<br />
Dir. Ticket Sales<br />
Chicago White Sox<br />
Steve LaCroix<br />
VP Sales &<br />
Marketing/CMO<br />
Minnesota Vikings<br />
David Warshawski<br />
CEO & Founder<br />
Warshawski<br />
Mary Pink<br />
Associate Athletic<br />
Director, Marketing<br />
Iowa State University<br />
Bill Sutton<br />
President<br />
Bill Sutton &<br />
Associates<br />
John Cordova<br />
Director, Sports Transaction<br />
Management<br />
The Coca-Cola<br />
Company<br />
For Speaker Updates www.sports-forum.com<br />
Marke Dickinson Andrew Cohen<br />
Sr. VP/CMO<br />
Head of NFL and Signature<br />
Access Sponsor-<br />
AAA Mid-Atlantic Inc.<br />
ship Management<br />
VISA Inc.<br />
Matt Lederer<br />
Sr. Manager, Sports<br />
Marketing Strategy<br />
Comcast<br />
Drew E. Iddings<br />
Sr. Manager,<br />
Consumer Promotions<br />
The Hershey Company<br />
5
6:00am - 6:00pm<br />
8:30am - 9:30am<br />
9:30am - 10:45am<br />
10:45am - 11:00am<br />
CONFERENCE REGISTRATION OPEN<br />
OPENING REMARKS<br />
Announcement of <strong>2010</strong> NSF Case Cup Winner<br />
Screening of <strong>2010</strong> NSF ADchievement Awards – TV Finalists<br />
“LEADERSHIP IN THE NEW ECONOMY” – Super Panel<br />
Moderator: Ron Shapiro, Chairman, Shapiro Negotiations Institute<br />
Panelists:<br />
Kenneth Feld, Chairman & CEO, Feld Entertainment<br />
Cal Ripken, Jr., CEO, Ripken Baseball<br />
Kevin Plank, Chairman & CEO, Under Armour<br />
Ted Leonsis, Majority Owner, Washington Capitals<br />
COFFEE BREAK<br />
11:00am - 12:15pm BREAKOUT SESSION 3<br />
Marketing: Effectively Engaging the Hispanic Consumer (and tapping into their ever expanding spending power)!<br />
Moderator: Steve Dupee, Vice President, GMR Marketing<br />
Panelists:<br />
Michael Gandler, VP of Business Development, Soccer United Marketing<br />
Mal Karwoski, VP Sports Sales, Univision<br />
Social Media: The Bottom Line<br />
Amy Martin, Founder, Digital Royalty<br />
Business Development: Ask the Consultant<br />
Bill Sutton, President, Bill Sutton & Associates and Associate Department Head & Professor, DeVos Sports Business Program,<br />
University of Central Florida<br />
Steve DeLay, Executive VP/Chief Marketing Officer, Mandalay Baseball Properties<br />
Advertising: Show Me the Money: Maximizing Your Team’s Media Buys in Today’s Challenging Market<br />
Jack Silver, Executive VP, Director of Client Services, US International Media<br />
Robert Sostman, President, SportsCall<br />
Sponsorship: The Eight Keys to Unlocking the Power of Sponsorship<br />
David Abrutyn, Managing Director/ Sr. VP & Global Head, IMG Consulting<br />
Sr. Management: How Dare He Say That? A Guide to Navigating the Digital Age with a Paper Map<br />
Fred Ostern, President, The Ostern Sports Marketing Group<br />
12:30pm - 2:00pm<br />
TRADE SHOW OPEN<br />
Lunch in the Trade Show Hall<br />
6<br />
Ron Shapiro Kenneth Feld<br />
Chairman<br />
Chairman & CEO<br />
Shapiro Negotiations Feld Entertainment<br />
Institute<br />
Cal Ripken, Jr.<br />
CEO<br />
Ripken Baseball<br />
Kevin Plank<br />
Chairman & CEO<br />
Under Armour<br />
Ted Leonsis<br />
Majority Owner<br />
Washington<br />
Capitals<br />
Steve Dupee<br />
Vice President,<br />
GMR Marketing<br />
Michael Gandler Amy Martin<br />
VP of Business Founder<br />
Development Digital Royalty<br />
Soccer United Marketing<br />
For Agenda Updates www.sports-forum.com<br />
Steve Delay<br />
Executive VP/CMO<br />
Mandalay Baseball<br />
Properties<br />
Jack Silver<br />
Executive VP, Director<br />
of Client Services, US<br />
International Media<br />
Robert Sostman<br />
President<br />
SportsCall<br />
David Abrutyn<br />
Managing Director,<br />
Sr. VP & Global Head,<br />
IMG Consulting
12:30pm - 2:00pm ALUMNI ASSOCIATION LUNCHEON AT THE FORUM (Alumni Association members only)<br />
KEYNOTE SPEAKER<br />
Ari Fleischer, President & Founder, Ari Fleischer Sports Communications<br />
2:00pm - 3:15pm BREAKOUT SESSION 4<br />
Marketing: Making Something Out of Nothing<br />
Marc Bluestein, President, Aquarius Sports and Entertainment<br />
Mark Burdett, Vice President, Corporate Sales & Development, Baltimore Ravens<br />
Sponsorship: The Sponsor’s Perspective<br />
Moderator: Jim Kahler, Executive Director of the Center for Sports Administration, Ohio University<br />
Panelists:<br />
Rich Gutierrez, Director, Busch-Media Group, Inc.<br />
Mike Boykin, EVP Sports Marketing, GMR Marketing<br />
Customer Service: 7 Touches<br />
Moderator: Will Ellerbruch, Regional Sales Manager, Daktronics<br />
Panelists:<br />
Matt Brown, Vice President of Corporate Partnership Sales, Detroit Red Wings/Olympia Entertainment<br />
Mike Mulhall, Director, Ticket Sales, Cleveland Indians<br />
Mike Tomon, Vice President of Sales and Service, Cleveland Cavaliers<br />
David Brown, Regional Vice President, Midwest, IMG College<br />
Advertising: Outrageous Advertising that’s Outrageously Effective<br />
William Glazer, President, Glazer-Kennedy Insider’s Circle<br />
Ticket Sales: The Dynamic Duo: Maximizing Single Game Revenue While Protecting Season Ticket Holders<br />
Russ Stanley, Managing VP, Ticket Services/Client Relations, San Francisco Giants<br />
Barry Kahn, President & CEO, Qcue<br />
3:15pm - 4:45pm<br />
Super Breakout A<br />
THE <strong>2010</strong> SAMMY AWARD - Finalists’ Presentations<br />
Super Breakout B<br />
The Trainer’s Table – Insights From Today’s Top Sales Trainers<br />
5:00pm<br />
Moderator: Vic Gregovits, Sr. VP Sales and Marketing, Cleveland Indians<br />
Panelists:<br />
Rob Cornilles, President, Game Face, Inc.<br />
Charles T. Chislaghi, President, Sports Sales Consulting, Inc.<br />
Bill Guertin, Chief Enthusiasm Officer, The 800-Pound Gorilla<br />
Steve DeLay, Executive VP/Chief Marketing Officer, Mandalay Baseball Properties<br />
THE BUDWEISER GALA<br />
Presented by: Budweiser<br />
<strong>Host</strong>ed by: Baltimore Ravens and ARAMARK<br />
KEYNOTE SPEAKER<br />
Steve Bisciotti, Owner, Baltimore Ravens<br />
Fred Ostern<br />
President<br />
The Ostern Sports<br />
Marketing Group<br />
Marc Bluestein<br />
President<br />
Aquarius Sports<br />
and Entertainment<br />
Mark Burdett<br />
Vice President,<br />
Corporate Sales<br />
& Development<br />
Baltimore Ravens<br />
Rich Gutierrez<br />
Director<br />
Busch-Media<br />
Group, Inc.<br />
Mike Boykin<br />
EVP Sports<br />
Marketing<br />
GMR Marketing<br />
Will Ellerbruch<br />
Regional Sales<br />
Manager<br />
Daktronics<br />
William Glazer<br />
President<br />
Glazer-Kennedy<br />
Insider’s Circle<br />
Russ Stanley Barry Kahn<br />
Managing VP, Ticket President & CEO<br />
Services/Client Relations Qcue<br />
San Francisco Giants<br />
For Speaker Updates www.sports-forum.com<br />
Vic Gregovits<br />
Sr. VP Sales<br />
& Marketing<br />
Cleveland Indians<br />
Rob Cornilles<br />
President<br />
Game Face, Inc.<br />
Charles T. Chislaghi<br />
President<br />
Sports Sales Consulting, Inc.<br />
7
6:00am - 12:00noon<br />
9:00am<br />
9:30am - 11:00am<br />
11:00am - 12:30pm<br />
12:30pm - 2:30pm<br />
CONFERENCE REGISTRATION OPEN<br />
OPENING REMARKS<br />
Presentation of <strong>2010</strong> NSF ADchievement Awards<br />
“WHAT KEEPS YOU UP AT NIGHT?” - Super Panel<br />
Moderator: Andy Dolich, Chief Operating Officer, San Francisco 49ers<br />
Panelists:<br />
Dockery Clark, Sports Marketing Consultant<br />
Kevin Payne, President & CEO, DC United<br />
Steve Lauletta, President, Chip Ganassi Racing Teams Inc.<br />
Chris Granger, Senior VP, Team Marketing & Business Operations, NBA<br />
Stan Kasten, President, Washington Nationals<br />
Jamey Rootes, President, Houston Texans<br />
TRADE SHOW OPEN - TAKING 10 in the TRADE SHOW<br />
BEHIND THE SCENES TOUR & LUNCHEON AT CAMDEN YARDS<br />
<strong>Host</strong>ed by: Baltimore Orioles<br />
KEYNOTE SPEAKER<br />
Andy MacPhail, President, Baseball Operations, Baltimore Orioles<br />
Bill Guertin Ari Fleischer<br />
Chief Enthusiasm President & Founder<br />
Officer<br />
Ari Fleischer Sports<br />
The 800-Pound Gorilla Communications<br />
Steve Bisciotti<br />
Owner<br />
Baltimore Ravens<br />
Andy Dolich<br />
COO<br />
San Francisco<br />
49ers<br />
Dockery Clark<br />
Sports Marketing<br />
Consultant<br />
Kevin Payne<br />
President & CEO<br />
DC United<br />
Steve Lauletta<br />
President<br />
Chip Ganassi<br />
Racing Teams, Inc.<br />
Chris Granger<br />
Sr. VP, Team<br />
Marketing & Business<br />
Operations, NBA<br />
Stan Kasten<br />
President<br />
Washington<br />
Nationals<br />
Jamey Rootes<br />
President<br />
Houston Texans<br />
Andy MacPhail<br />
President, Baseball<br />
Operations<br />
Baltimore Orioles<br />
Sundeep Kapur<br />
VP Strategic<br />
Marketing<br />
NCR eCommerce<br />
8<br />
For Agenda Updates www.sports-forum.com
<strong>2010</strong> NSF Trade Show<br />
The Renaissance Baltimore Harborplace Hotel’s<br />
space offers an intimate setting for the National<br />
Sports Forum Trade Show!!<br />
Due to popular demand, we’ve had unprecedented<br />
sales for the trade show. That said, because we know<br />
plans change, we have a wait list for those who may<br />
still want to participate. If you are interested in exhibiting,<br />
please contact Bob Voight at 800 232 3133 ext 206.<br />
Regular Registration (Ends December 31, 2009)<br />
Single booth - $2895<br />
- Booth Selection (8x10 booth)<br />
- 2 All Access Badges<br />
- Special Exhibitor Breakout Sessions<br />
- NSF pre-conference mailing list<br />
- Company description and logo featured on NSF websit<br />
and in the NSF <strong>Official</strong> Program on-site<br />
Double booth - $4395<br />
- (8x20 booth)<br />
- Includes everything above plus 2 additional badges (a total of 4 badges)<br />
Vendor+ Program - $5500<br />
- Trade Show Booth (includes one 8X10 booth)<br />
- Additional Attendee Badges - Two extra badges (a total of 4 badges)<br />
- NSF Newswire Ads - Four (4) quarter page ads in the NSF quarterly<br />
alumni newsletter<br />
- Preferred listing on our NSF website<br />
- Opportunity to put a sample or a flyer in NSF registration packet<br />
(Please note: The National Sports Forum offers no product or<br />
service category exclusivity.)<br />
For more information and pricing details please contact:<br />
Bob Voight 800 232 3133 ext 206<br />
Eric del Carmen 800 232 3133 ext 203<br />
Exhibitor Set-Up<br />
Sunday, January 31, <strong>2010</strong> Time: 12noon - 6:00pm<br />
(Exhibitor Welcome Cocktail reception is 4:15pm - 5:15pm<br />
in the Trade Show Hall)<br />
Monday, February 2, <strong>2010</strong> Time: 7:00am - 11:30am<br />
NSF Trade Show Hours<br />
Monday, February 1, <strong>2010</strong> Time: 12:15pm - 2:00pm<br />
Monday, February 1, <strong>2010</strong> Time: 5:30pm - 8:30pm<br />
Tuesday, February 2, <strong>2010</strong> Time: 12:30pm - 2:00pm<br />
Wednesday, February 3, <strong>2010</strong> Time: 11:00am - 12:30pm<br />
For Speaker Updates www.sports-forum.com<br />
Hotel<br />
Information<br />
The Renaissance Baltimore Harborplace<br />
Hotel will be our host hotel for the <strong>2010</strong><br />
National Sports Forum. Located next<br />
to Baltimore’s historic Inner Harbor, this<br />
hotel offers the best accommodations<br />
for NSF Attendees and will be just steps<br />
from the area’s most unique sights and<br />
attractions.<br />
We have a block of rooms exclusively<br />
for National Sports Forum attendees<br />
at $189 per night. Reservations can be<br />
made online at:<br />
http://www.sports-forum.com/<strong>2010</strong>nsf/hotel/<br />
or by phone: 800-535-1201<br />
9
We like competition at The National Sports Forum!<br />
Awards to be presented Feb 1-3, <strong>2010</strong> in Baltimore, Maryland!<br />
<strong>2010</strong> ADchievement Awards<br />
Now entering their seventh year, the<br />
ADchievement Awards are the premier sports<br />
advertising awards and the only awards<br />
program focused 100 percent on sports-themed<br />
advertising. Over 500 submissions in eight<br />
different categories have been narrowed<br />
down to six finalists in each category and the<br />
winners will be determined by YOU! Come to the<br />
ADchievement Awards Finalist Showcase<br />
during the first breakout session to see the top<br />
campaigns and to cast your ballot for the winners.<br />
<strong>2010</strong> SAMMY Award<br />
The NSF SAMMY Award recognizes the best<br />
Sales, Advertising, Marketing, & Management<br />
idea of the Year by asking three simple questions:<br />
What was your objective? What action did you<br />
take to accomplish that objective? What were<br />
the results of that action?<br />
After all the submissions have been reviewed,<br />
six finalists will be asked to present their<br />
organization’s number one idea from the past<br />
year in a special session on Tuesday. Everyone<br />
in attendance will get to cast their vote and<br />
decide who the winner is!<br />
<strong>2010</strong> Case Cup Competition<br />
Sports MBA and Masters students from ten of<br />
the nation’s top programs will compete in the<br />
fourth annual NSF Case Cup Competition.<br />
Teams will have 24 hours to prepare a solution<br />
to a multidisciplinary case study and present<br />
their findings to a panel of judges.<br />
2009 ADchievement Overall Winner<br />
- Maple Leaf Sports and Entertainment, Ltd.<br />
2009 SAMMY Award Winner<br />
- Channel 1 Media<br />
2009 Case Cup Winners<br />
- Ohio University<br />
10 For Agenda Updates www.sports-forum.com
Highlighted benefits…<br />
Year-round Benefits:<br />
- Exclusive Alumni Association monthly content (including recorded CDs of<br />
the best breakout sessions at the NSF)<br />
- Access to the exclusive Alumni Association website with resources and<br />
revenue generating ideas (ie: complete archives of all Selling It<br />
articles, monthly Migala Moment features, exclusive Taking 10<br />
interview archives, monthly Vendor Showcases, plus a<br />
membership directory)<br />
- Monthly updates regarding your membership plus NSF Breaking News<br />
updates before released to the public<br />
- Priority space selection: Members that are vendors receive front of the line early booth selection for future<br />
Forums (before the general public)<br />
Benefits at the NSF:<br />
- Preferential Reserved Seating for Alumni Association members in the general session main ballroom<br />
- Alumni Association members-only Luncheon at the Forum with special keynote speaker, Ari Fleischer, President<br />
and Founder, Ari Fleischer Sports Communications<br />
Note: As an Alumni Association member you also receive $150 off your NSF conference registration each year and two $50<br />
discount certificates to share with your colleagues.<br />
Alumni Association Luncheon at the Forum<br />
Keynote Speaker:<br />
Ari Fleischer<br />
President & Founder<br />
Ari Fleischer Sports Communications<br />
NSF Salutes its Sponsors<br />
Events <strong>Host</strong>ed by:<br />
For Speaker Updates www.sports-forum.com<br />
Name:<br />
Title:<br />
Organization:<br />
Address 1:<br />
Address 2:<br />
City:<br />
State: Zip: Country:<br />
Telephone:<br />
Email:<br />
Payment Information<br />
Payment in full is required to reserve a space.<br />
Enclosed is my check payable to Seaver Marketing Group<br />
Charge the following: Visa Mastercard American Express<br />
Credit card #: Expiration date:<br />
Printed name exactly as it appears on card:<br />
<strong>2010</strong> NSF Registration | Feb 1-3, <strong>2010</strong> | Baltimore, MD<br />
NSF Attendee<br />
$1395 (First Person) $1295 (Ea. Additional Person)<br />
Expires December 31, 2009<br />
$1495 (First Person) $1395 (Ea. Additional Person)<br />
January 1, <strong>2010</strong>- <strong>2010</strong> NSF<br />
NSF Exhibitor<br />
$2895 (Single Booth w/ 2 badges) $4395 (Double booth w/ 4 badges)<br />
Expires December 31, 2009<br />
$2995 (Single Booth w/ 2 badges) $4495 (Double booth w/ 4 badges)<br />
January 1, <strong>2010</strong>- <strong>2010</strong> NSF<br />
Additional Trade Show badge - $700 each<br />
Please note: Your conference fee includes all NSF agenda programs, dinner on<br />
Monday & Tuesday and lunch Monday, Tuesday & Wednesday.<br />
Signature: Date:<br />
NSF Alumni Association Membership - $347 (One year per person)<br />
*Regularly $497. Save $150 when you register for the NSF and join the Alumni Association.<br />
Cancellation Policy: A refund will be made if written request is received prior to<br />
December 1, 2009. (Refund subject to $75 administration fee.) Unfortunately,<br />
requests received after December 1, 2009 will not be honored..<br />
5 Easy Ways to Register:<br />
Phone Call Desirée at 1-800-232-3133 ext 204<br />
Fax 619-469-4007<br />
Mail National Sports Forum c/o Seaver Marketing Group<br />
7290 Navajo Rd., Suite 204, San Diego, CA 92119<br />
Email info@sports-forum.com<br />
Website www.sports-forum.com<br />
Please make checks payable to: Seaver Marketing Group<br />
11
The National Sports Forum<br />
c/o Seaver Marketing Group<br />
7290 Navajo Rd., Suite 204<br />
San Diego, CA 92119<br />
800-232-3133<br />
www.sports-forum.com<br />
The NSF Steering Committee cordially invites you to the<br />
<strong>2010</strong> National Sports Forum in Baltimore, MD<br />
Kevin Rochlitz<br />
Baltimore<br />
Ravens<br />
David Brown<br />
IMG College<br />
Steve LaCroix<br />
Minnesota<br />
Vikings<br />
Jason Bitsoff<br />
Feld<br />
Entertainment<br />
Steve Dupee<br />
GMR<br />
Marketing<br />
Jim Kahler<br />
Ohio University<br />
David Martin<br />
GMR<br />
Marketing<br />
Todd Parnell<br />
Richmond<br />
Professional<br />
Baseball<br />
Mike Redlick<br />
San Francisco<br />
49ers<br />
Jim Bloom<br />
5th Finger<br />
J.J. Gottsch<br />
Ryan Sanders<br />
Baseball<br />
Michael<br />
Stanfield<br />
New Orleans<br />
Saints<br />
Jeff Eiseman<br />
Ripken<br />
Professional<br />
Baseball<br />
Wendy Grover<br />
Anaheim<br />
Ducks Hockey<br />
Club<br />
Michael P.<br />
Williams<br />
San Francisco<br />
49ers<br />
Kathy Schwab<br />
Milwaukee<br />
Brewers<br />
Mike Tatoian<br />
Dover<br />
Motorsports<br />
Some of the Organizations Registered to Attend In Baltimore:<br />
Mike Bucek<br />
Kansas City<br />
Royals<br />
Mary Pink<br />
Iowa State<br />
University<br />
Tom Sheridan<br />
Chicago<br />
White Sox<br />
5th Finger • AAA Flag & Banner • AAA Mid-Atlantic • Aberdeen Ironbirds • Action Sports America • Acxiom • Airstar America • Anheuser-Busch • Aquarius Sports and Entertainment • Ari Fleischer Sports Communications • Arizona<br />
State University • Ascension Sports Partners • Aurora Exhibit Solutions • Ball State University • Ballena Technologies • Baltimore Orioles • Baltimore Ravens • Banshee Music • Baylor University • Best Buy • Blimpworks • BLIND SOCIETY<br />
• BlueMedia • BrandCentrik • Bureau of Sport & Leisure Commerce • California University of Pennsylvania • Canisius College • Carolina Panthers • Channel 1 Media • Chicago White Sox • Chip Ganassi Racing Teams • Churchill<br />
Downs Entertainment Group • Cincinnati Reds • Cleveland Indians • Colorado Rapids • Corpus Christi Hooks • Crystal Clear Imaging • Daktronics • DC United • Detroit Red Wings • Digital Royalty • Dover Motorsports, Inc. •<br />
eLayaway • Entry Media • Fan Cans, LLC • Feld Entertainment • Full House Entertainment • Game Day Promotions • Game Face, Inc. • Gameday Management Group • GEICO • Georgetown University • GMR Marketing • Greater<br />
Boston Convention and Visitors Bureau • Greater Louisville Sports Commission • Greenberg Sports Group • Greenville Drive • G-Seat Seat Cushions • Havit Advertising • Honda Center/Anaheim Ducks • i6 • Idegy, Inc. • IMG • IMG<br />
College • Infinity Pro Sports • Inflatable Images • Innovative Marketing Consultants • Iowa State Athletics Department • Jessey Sports, Inc. • Kansas City Royals • Lake Elsinore Storm • Lakewood BlueClaws Baseball Team • Lynch<br />
Exhibits • Mandalay Baseball Properties • MC2 • Miller Brewing Company • Milwaukee Brewers • Minnesota Vikings • Minnesota Wild • Mt. Union College • NBA • New Orleans Saints • Ohio University • Oklahoma City CVB • Old<br />
Hat Creative • Ottawa 67’s Hockey Club • Philadelphia Flyers • Phizzle • Phoenix Design Works • PictureU Promotions • Qcue • red eye entertainment • Registry for Excellence • Richmond Professional Baseball • Ripken Professional<br />
Baseball • Row 27 Studios • Ryan Sanders Baseball • San Francisco 49ers • San Francisco Giants • Scarborough Sports Marketing • Scholastic • Seton Hall University • Severn Graphics • Shapiro Negotiations Institute • Sommet Group<br />
• Southport Marketing, Inc. • Sports Call • Sports Management Worldwide • Sports Sales Consulting, Inc. • SPORTSEARCH • St. Louis University • StoneTimberRiver • Street Characters • Success Promotions • Synergy 5 • Synergy Imports<br />
• Tacoma Rainiers Baseball • Tchotchke’s • Texas A&M University • Texas Rangers • The 800-Pound Gorilla • The Coca-Cola Company • The Famous Group • The George Washington University • The Marketing Arm • The Ostern<br />
Group • The University of Texas at Austin • ThinkShapes Mail • Turnkey Sports & Entertainment • Under Armour • University of Central Florida • University of Memphis • University of Oregon • University of South Carolina • US International<br />
Media • VEE Corporation • VISA Inc. • Washington Capitals • Washington Nationals • Warschawski • Wasserman Media Group • West Virginia Power • WorkInSports.com • World Promotional Products, Inc. • Zambelli Fireworks<br />
Invest In Your Future
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