THE GENTLEMAN'S STYLE JOURNAL MEDIA KIT 2010 - Rockmedia

FANTASTIC
MAN
THE GENTLEMAN’S STYLE JOURNAL
MEDIA KIT 2010

An ARR AY Of Ple AsinG s T Y les T HAT jus T sO HAPPen TO be RendeRed
in T He bl AckesT Of le AT HeR
PHOTOGR APH Y ........................................................................................................ WillY VAndeRPeRRe
s T Y linG ........................................................................................................................... OliVieR Riz zO
H A i R — PA u l H A n l O n AT j u l i A n WAT s O n . M A k e- u P — s A l lY b R A n k A AT j u l i A n WAT s O n
P H O T O G R A P H i c A s s i s TA n c e — A n T O i n e b R é A n T A n d R O M A i n d u b u s . s T Y l i n G A s s i s TA n c e — c H A R l O T T e b R i è R e A n d A n T O n i n T R O n
M O d e l s — A l e x A n d c l e M e n T AT s u c c e s s, b A s T i A A n AT b A n A n A s, A n T O n i n, A n T O i n e, PA u l A n d R O M A i n
f O R A d d i T i O n A l c R e d i T s s e e PA G e 182...
– 76 –
ALEX is wearing a uniform cap
from the archives of WARNER BROS.
STUDIOS in Los Angeles.
– 77 –
w
mr. roBert wyatt was interviewed by aleX needham
and photographed by Paul wetherell
– 78 – – 79 –
fa n ta s t ic man
– 60 –
profile
Text .................................................................................................................................................................................................................. Paul Flynn
Photography .................................................................................................................................................................................... Alasdair McLellan
Styling ......................................................................................................................................................................................................... Olivier Rizzo
– 61 –
JAKE has thrown a POLO RALPH
LAUREN cashmere sweater over
a yellow-and-blue cotton shirt by
VIKTOR & ROLF that reads in its
repeated print “MONSIEUR”. The
cotton trousers by J.LINDEBERG
prove how delicious a tone the palest
grey can be, while it’s MANO-
LO BLAHNIK who is responsible
for the shoes once more—this time
in desirable salmon.
SUPER...
With its glossy, frond-like appearance,
the VENUS HAIR FERN has often
been used to treat hair loss—although
there is no scientific evidence that it actually
works. It blooms in the summer
with a rather boring white flower.
Far more practical is its partner pictured
here: the FENNEL plant. FENNEL
seeds should be planted in the middle
of summer to be harvested in autumn.
All parts of the FENNEL plant are edible
and they’re great for treating yellow
jaundice, too!
The gentleman is called
MATTHEW MONEYPENNY
and he is wearing a black suit
by PRADA. The double-breasted
buttoning is both functional
and for decoration, since the highest
button is too far away to be
used for closure. The white shirt
and black-and-white check tie
are both by RALPH LAUREN.
The brown brogues, visible on the
previous page, are the result of
DUCKIE BROWN’s collaboration
with FLORSHEIM.
A carnival of colour: JAKE is
wearing a quite remarkable jacket
from BROOKS BROTHERS
BLACK FLEECE in the shades of
various faded felt-tipped pens. It
is worn over a yellow polo shirt by
MULBERRY that has on it the unseen
detail of a soft pink trim that
goes marvellously with the warm
pink jeans by PAUL SMITH. The
stand-out leather belt is by VER-
SACE, while the grey lace-up
shoes are by RAF SIMONS for Dr.
MARTENS. For a pastel conversation
with JAKE, see page 173,
and flip to page 182 for additional
credits...
– 148 – – 149 –
– 74 –
– 120 – – 121 –
ci t y sui t s
– 174 –
t rue masculini t y re ve aled by five bri t ish men in incredibly fi t t ing cu t s
PhOtOgr aPh y ..................................................................................................................... al asdair mclell an
s t y ling ....................................................................................................................................... simOn fOX tOn
m O d e l s — J a s O n c a s t l e t O n, s i m O n c l a r K , Pa u l s c u l f O r a n d c h r i s Wa lt e r s, a l l at s e l e c t, a n d W e s l e y m O r g a n at n e v s
P r O d u c t i O n — r O s c O P r O d u c t i O n . P h O t O g r a P h i c a s s i s ta n c e — g a r e t h P O W e l l , s i m O n b r e m n e r a n d r O b e r t n e t h e r y
s t y l i n g a s s i s ta n c e — e l g a r J O h n s O n a n d r u fa i a J a l a . m a K e- u P — h i r O m i u e d a at J u l i a n Wat s O n . h a i r — m at t m u l h a l l at c a r e n
m a K e- u P a s s i s ta n c e — n O b u KO m a e K aWa . t h a n K s t O s P r i n g s t u d i O s
– 182 –
This grey TRUSSARDI 1911
suit has a fine check in its weave.
The striped shirt is by MARC
JACOBS, and so are the lace-up
shoes. The black-and-white
striped tie is from RALPH
LAUREN PURPLE LABEL and
the scarf is by J.LINDEBERG.
The black briefcase is by RALPH
LAUREN. The leather-handle
umbrella is by TOM FORD.
JASON
Mr. JASON CASTLETON is
wearing a deliciously light herringbone
suit by ADAM KIMMEL,
which is secured by a single deck
of double-breasted buttoning.
It’s a clever design trick, heightening
the triangularity of the suit’s
shape without having too many
buttons. His shirt and tie are also
by ADAM KIMMEL.
– 75 –
– 175 –
– 183 –
Mr. Rem Koolhaas photographed by Wolfgang Tillmans
Chanel for Men photographed by Scott Schuman
Pastel Masterclass photographed by Ben Weller
fa n ta s t ic
m a n
The Shirt photographed by Maurice Scheltens
Mr. Helmut Lang photographed by Bruce Weber
Super Positive Plants by Anuschka Blommers and Niels Schumm
T HE SUN
Le Créateur photographed by Daniel Riera
Camel Galore photographed by Paul Wetherell
Here Comes the Sun photographed by Wolfgang Tillmans
fa n ta s t ic
m a n
wyatt
and the stunningly touching voice
the intriguing mr. roBert
from the north...
HeAdGeAR
Headgear photographed by Willy Vanderperre
Mr. Robert Wyatt photographed by Paul Wetherell
City Suits photographed by Daniel Riera
man suits
Mr.
McGREGOR
The handsome actor Mr. EWAN McGREGOR and
his new wave of fantastic films...
Recommendations photographed by Daniel Riera Mr. Ewan McGregor photographed by Alasdair McLellan Man Suits photographed by Alasdair McLellan

THE MAGAZINE
FANTASTIC MAN is the gentleman’s style journal that continues to break new ground in magazine publishing. In the past year
FANTASTIC MAN has grown from a staple-bound publication to perfect-bound, booming in strength without any compromise
on quality. International distribution through COMAG has rocketed and advertising is up, while the boundaries of editorial possibilities
continue to expand with FANTASTIC MAN’s intelligent, insightful and highly journalistic approach that has no room
for clichés. FANTASTIC MAN places equal importance on communicating through its celebrated design, and in each issue, the
award-winning layouts and specially commissioned photography help tell the story of what it is to be a man today. The ethos
of FANTASTIC MAN is as clear now as it was when the magazine was founded in 2005: that fashion is both entertaining and
important and that personal style can be effortless, obsessive, inquisitive and even infectious, all at the same time.
THE CONTENT
FANTASTIC MAN is a magazine that sees its readers and its subject matter as its contemporaries. At the centre of the magazine
are in-depth, definitive interviews with men from across the genres, giving each issue a mix of culture with design, fashion with
politics, art and thought. It’s a meeting of minds, accompanied by exclusive images from the best photographers in the business,
which helps build FANTASTIC MAN’s unique world view. Woven into this are the magazine’s fashion pages, making men’s
style intrinsic to a progressive, intelligent life. FANTASTIC MAN’s fashion relates absolutely to the man that wears it, and the
realisation of his own taste and refinement.
Left: Mr. Stefano Pilati by Inez van Lamsweerde & Vinoodh Matadin, Right: Mr. Helmut Lang by Bruce
Weber
Left: Mr. Bret Easton Ellis by Jeff Burton, Right: Mr. Ewan McGregor by Alasdair McLellan

THE READERS
FANTASTIC MAN is read and loved by a loyal, culture-hungry, international audience of independent thinkers who embrace
and relish art, fashion, travel, music, film, design and personal style. Survey shows that while FANTASTIC MAN’s readers have
sufficient self-confidence to know what they like and appreciate the iconic and the classic, they are also eager to be surprised
and inspired by new ideas, honest recommendations and unfamiliar points of view. It’s what excites those that contribute to the
magazine, and it’s a joy to know that it’s what engages the reader, too.
FANTASTIC MAN READERSHIP…
Median age ............................................................. 34 years
76% ................................................................................ male
24% ............................................................................ female
87% .................................................. between 28–48 years
96% ..................... keep the magazine in their collection
EVENTS
FANTASTIC MAN is proud to have a life outside of the pages of the magazine, with collaborations and high-profile launch
events that focus on what a fantastic man can be. FANTASTIC MAN has hosted several events for the highly sought-after international
audience, such as high-tea parties, dinners and late-night cocktails in Paris, London, New York, Milan, Amsterdam and
Stockholm... As new issues appear, there will be even more opportunities to become part of FANTASTIC MAN.
Clockwise from top left: presentation of The Gentleman’s Jeans with ACNE, Paris, March 2008; four guests at FANTASTIC
MAN’s London dinner during Frieze Art Fair, October 2008; invitation for London party in collaboration with ABSOLUT,
September 2009; guests at the Savile Club party, London, September 2009.
THE DESIGN
Groundbreaking both in its design and tone of voice, FANTASTIC MAN was honoured with the British D&AD award for
Best Magazine & Newspaper design 2008.

INCREASED DISTRIBUTION
After having shown the most confident growth throughout 2009 in the international men’s style press market, FANTASTIC
MAN has established an increased print run of 72,000 copies to facilitate an even greater distribution across the globe. Major
fashion cities such as London, Paris, New York, Milan, Berlin and Copenhagen form a particular target, while the biggest market
is the UK, where 41% of the circulation is currently distributed.
The magazine is available in quality newsstands such as R.D. Franks, Borders and Barnes & Noble, combined with more exclusive
displays at acclaimed fashion stores such as Dover Street Market (London) and Colette (Paris).
Each new issue of FANTASTIC MAN is released with an extensive promotional programme in all major markets. Complimentary
issues are available to all guests at a selection of quality hotels such as The Mercer (New York), Chateau Marmont (Los
Angeles) and The Dylan (Amsterdam).
WORLDWIDE CIRCULATION
72.000 COPIES
DIFFUSION PLAN
COPIES
UK 41%
80.000
70.000
US 19%
60.000
50.000
France 11%
Others 3%
Germany 5% Italy 9%
Benelux 12%
40.000
30.000
20.000
10.000
0
2005 2006 2007 2008 2009 2010
ADVERTISERS
Many advertisers from the fields of fashion and design, as well as from cultural and art institutions, have embraced FANTASTIC
MAN as a revolutionary and effective new voice in publishing and as a highly efficient way of reaching their target audience. Not
only do campaigns look their best in the FANTASTIC MAN environment, but the magazine is also a space where innovation is
possible. FANTASTIC MAN welcomes new ideas for inserts and promotions.
FANTASTIC PRESS
“One of the most remarkable magazines of this era.”
– Interview Magazine
“A watershed moment in the menswear industry.”
– The International Herald Tribune
“More mature than glossy style magazines, more genuinely interested in sartorial points.”
– T, the New York Times Style Magazine

CALENDAR 2010
FANTASTIC MAN #11, Spring/Summer 2010
Closing Date: 19 February 2010 – On Sale: 5 April 2010
FANTASTIC MAN #12, Autumn/Winter 2010
Closing Date: 9 July 2010 – On Sale: 10 September 2010
ADVERTISING RATES 2010
1st Double Page Spread ................................ € 17.500
DPS Specified Position .............................. € 14.500
Double Page Spread ...................................... € 13.500
Page Facing Masthead/TOC ........................ € 9.500
Page Run of Magazine .................................. € 8.500
Outside Back Cover ...................................... € 20.500
For enquiries regarding promotions and special projects call Adam Saletti +31. 20. 320 9032
TERMS AND CONDITIONS
All advertisement rates are subject to VAT. Agency discount 10%. Payment terms for advertising 30 days.
Cancellations must be received 6 weeks prior to artwork deadline or are payable in full. In cases where space is booked but
usable artwork does not reach the publisher by art deadline space must be paid for.
ART WORK SPECS
Double page ad: 470 x 300 mm (plus 3 mm bleed)
Single page ad: 1/1 page: 300 x 235 mm (plus 3 mm bleed)
Digital requirements: CMYK, 300 dpi, PDF, In-Design, Photoshop or Illustrator documents. In Illustrator all text should be
outlined. Please provide a full color proof print of your ad with register marks top, bottom and sides as well as bleed and trim
crops. All physical material should be sent to Amsterdam office, see address below.
CONTACT
Sales & Marketing Director Worldwide: Adam Saletti
adamsaletti@fantasticman.com • M +31. 621 521 799
AMSTERDAM HEADQUARTERS
Kleine-Gartmanplantsoen 21 • 1017 RP • Amsterdam • The Netherlands
T +31. 20. 320 9032 • F +31. 842. 24 8511
LONDON OFFICE
Studio 1 • 60 Great Eastern Street • EC2A 3QR • London • UK
T +44. 207 033 9781
Sales Representative USA: Michael Bullock
195 Chrystie Street, suite 700 C • NY 10002 • NYC • USA
michael@fantasticman.com • T +1. 917. 349 0417