BOARD OF DIRECTORS MEETING October 13 ... - Waterfront BIA

ATTENDEES:
Blair Keetch, Pawsway
Carol Jolly, Waterfront BIA
Cindi Vanden Heuvel, Mariposa Cruises
Christina Medeiros, Maple Leaf Quay
Helder Melo, Harbourfront Centre
Henry Byres, City of Toronto, BIA Office
Kevin Currie, Wheel Excitement, Chairman
Nancy Gavin, Redpath Sugar
Rosie Middleton, Briarlane
Shey Clark, Great Lakes Schooner
REGRETS:
Craig Somers, CitySightseeing
Dermot McKeown, Radisson Admiral
Robert Zeidler, Brookfield Properties
THE WATERFRONT BIA (WBIA)
BOARD OF DIRECTORS MEETING
October 13, 2011
GUEST PRESENTER: Lea Parrell, Water’s Edge Festival & Events
MEETING RECORDER: Lynn Haderlein, Waterfront BIA
1. MEETING CALL TO ORDER – Kevin Currie
Kevin Currie called the meeting to order. Kevin asked any members at the meeting if they
wished to declare a conflict of interest. No conflicts were declared. Kevin introduced Henry
Byres from the BIA Office at the City of Toronto who will be taking over David’s role while he is
on parental leave. Henry has a history with The Waterfront BIA so is reconnecting with some
board members he has already met and new members. Welcome Henry!
2. APPROVAL OF THE MINUTES OF September 8, 2011 electronically distributed to the
Board.
KEVIN CURRIE ASKED FOR A MOTION TO APPROVE the Minutes of September 8, 2011
as presented.
MOTION TO APPROVE: Christina Medeiros
SECONDED: Shey Clark
APPROVED: Unanimous
CARRIED
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-­‐596-­‐9821 F 647-­‐343-­‐5653 www.waterfrontbia.com

3. TORONTO WATERFRONT FESTIVAL 2012 - Lea Parrell, Water’s Edge Festival &
Events
Lea Parrell gave an overview of the Redpath Toronto Waterfront Festival for 2012 with a slide
presentation of the package for presentation to partners and sponsors and update on outreach
and scope of festival as well as a brief outline of the event featuring Tall Ships in 2013 and
beyond.
Kevin thanked Lea on behalf of the Board. Lea then left the meeting.
4. REVIEW OF THE FINANCIALS TO SEPTEMBER 30 (circulated electronically to the
Board prior to the meeting) – Carol Jolly
Carol presented the financials to the Board in Dermot’s absence. Carol had previously reviewed
statements with Dermot before submitting to the Board. Our cash flow forecast shows a
balance at December 2011 at $92,374. Our first payment levy for 2012 may be March 2012.
Our contribution for prior years accumulated surplus was increased to $140,776 to reflect the
increased holdback from the City regarding levy assessment appeals. Discussion as to
commitment to $100,000 per year as a reserve and various suggestions and comments
including Henry from BIA City Office.
KEVIN CURRIE ASKED FOR A MOTION TO APPROVE the financials as at September 30,
2011 as presented.
MOTION TO APPROVE: Nancy Gavin
SECONDED: Shey Clark
APPROVED: Unanimous
CARRIED
5. EXPANSION UPDATE – Kevin Currie/Carol Jolly
Our new expansion area has been defined as West to Stadium Road and south including the
Airport and East to Jarvis on the North side of Queens Quay and on the South side to
Sherbourne Commons, including George Brown College. FedEx is not included. Further
expansion in East Bayfront recommended as the area is developed. Under the new Municipal
Code - Chapter 19, the General Manager of the Economic Development and Culture Division or
his designate has to receive a resolution supporting the proposed expansion, adopted by a
majority vote of the WBIA membership in attendance at a general meeting or an annual general
meeting. We shall present a motion to expand to the WBIA membership at the AGM. It is
therefore very important that the WBIA Board attend the AGM as every vote will count. If we
receive approval to move forward, the public meeting will require a vote of 50% plus 1 and no
negative option. Only the expansion area eligible owners and tenants will be voting. It will be
key to have a credible distribution of notices to the expansion areas as well as endorsement
through the Expansion Steering Committee, mostly comprised of potential members from the
expansion area. Carol advised that we will require a new critical path previously developed by
David Hessels for the process under the new expansion guidelines. Kevin suggested the public
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-­‐596-­‐9821 F 647-­‐343-­‐5653 www.waterfrontbia.com

meeting should probably be in January or February in order to move forward in the Spring for
the poll. Carol asked Henry to provide a new expansion map for presentation at the AGM.
6. EVENTS UPDATE – Shey Clark/Carol Jolly
My Waterfront Photo Contest – Artist Review Gala – Queens Quay Terminal
800 registered guests, 500+ attendees, strolling throughout the Terminal to view the 50 Finalists
handing throughout the walkways and in the Atrium there were 4 wineries, Sobeys cheese and
prosciutto table, Watermark and Il Fornello serving great tastings of their signature finger foods
accompanied by live music. Attendance spilled over into retail and restaurants…and our Friends
from FOTI looking after the sale of cards produced with the images of the Finalists. Several
artists have been approached for reproduction of their work or sale of their posters. We have
passed all inquiries to the artists directly. The event was a great success and preparing us for
participation in Nuit Blanche coming to the Waterfront in 2012. Carol also reviewed the PR stats
from our publicist Peter Ashworth.
Winterfest
Mariposa will be doing the Santa Cruise on 2 weekends before Christmas on – 2 cruises per day
with a potential capacity of 2,400 patrons. 1,200 attended in 2010. The Radisson and Westin
offering special rates for those taking the cruise. Cruise is $12.00 for adults and children free.
Sobeys has offered free refreshments from their supplier Van Houte. Children’s photos will be
taken with Santa and will be available to download from our website following the event.
Queens Quay Terminal will be giving out free frames as well as offering a puppet show in the
Atrium. Other details still being firmed up with Pawsway. Redpath will contribute packages of
cookies.
Tourism Toronto - Snowman
Tourism Toronto BIA Campaign featuring a 7 foot Snowman with artistic enhancements a la
Moose statues a few years ago, one per participating BIA. Brookfield has approved installation
in front of the QQT, with permission to use Harbourfront Centre property. Snowman installation
and maintenance by TT and arrangements can be made for it to remain until end of February.
7. FREE WATERFRONT BUS SHUTTLE – Carol Jolly
Carol has met with Exhibition Place, Fort York, The Distillery District and the St. Lawrence BIA
with respect to the expansion of the bus shuttle service. The current partners and sponsors
decided at the debrief meeting after the season that service would now feature the Waterfront
from Ontario Place to whatever decision is made to the East and not connecting to major transit
at Union Station. Exhibition Place has decided not to participate and Carol is awaiting decision
from The Distillery whose financial situation may require them to obtain sponsorship. St.
Lawrence BIA and Fort York are interested. Discussion as to animated video screen with
sponsored dollars. The wrap would have to be redesigned and installed due to the Union
Station destination removal. Re-evaluation of sponsor contribution. May need larger bus or 2
small buses depending on sponsor dollars.
8. TORONTO WATERFRONT FESTIVAL UPDATE– Shey Clark
Shey advised that she had now attended 2 meetings of the Water’s Edge Festival and Events
board. They were mainly about the set up for the ongoing business and defining of roles.
Composition of the Board is as follows:
President/Chairman: Peter Toppazzini, Redpath Sugar
Treasurer:
Karen Honsinger
Secretary:
Shey Clark, WBIA
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-­‐596-­‐9821 F 647-­‐343-­‐5653 www.waterfrontbia.com

Board Members:
Krista Slack
Lea Parrell
Rob Zeidler
Maximum number of Board Members set at 10.
Shey was asked if there were any areas of concern at this point. The next meeting is set for
October 28. No schedule of meetings has been established at this point. The Board will meet
as necessary.
9. AGM UPDATE – Carol Jolly
Notice of AGM has been delivered by the City, by hand delivery through the WBIA and
electronically to all members as well as posted on our website. Carol asked that the full Board
be in attendance for this meeting as we have had interest from some owners who may be
attending for the first time as well as voting concerning the expansion and revitalization which
some of our Board Members may be able to address and provide updates.
10. OTHER BUSINESS
Waterfront Toronto – no decision on Construction Manager at this date. Supposed to be
decided by late October. Waterfront Toronto known to pursue the best bidder not the cheapest.
Discussion as to long term and streetscape as well as bus management and security issues.
Resignation of Board Member – Rob Zeidler advised that he would be submitting his resignation
as Vice Chair of the board after the AGM. Rob is also the Chair of the APC. Discussion as to
Rob’s possible replacement and open position as Vice Chair and Chair of the APC. Both
positions require an experienced board member.
11. SCHEDULE OF UPCOMING MEETINGS (Venue for all at Maple Leaf Quay, 370 Queens
Quay West, 2 nd Floor, Party Room. Times vary)
• Thursday, October 27 – Annual General Meeting
• Tuesday, November 8 – Area Planning Meeting
• Wednesday, November 16 – Event Committee
• November – no Board Meeting
• Tuesday, December 6 – Area Planning Meeting
• Thursday, December 8 – Board Meeting
• December – no Event Committee Meeting
THERE BEING NO FURTHER BUSINESS THE MEETING WAS ADJOURNED.
________________________________________ _______________________________
KEVIN CURRIE
DATE:
Queen’s Quay Terminal, South Atrium, 207 Queens Quay West, P.O. Box 100, Toronto, ON M5J 1A7 T 416-­‐596-­‐9821 F 647-­‐343-­‐5653 www.waterfrontbia.com