SeasonalSELECTIONS - Origlio Beverage

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RetailEDGE Bar Rescue Watching TV May Be Good For Your Business Running bars and restaurants can be very profitable and rewarding, but also quite stressful when not being run well. If your business is in need of some help, Bar Rescue may be just what you need. The popular TV show on the Spike network follows Jon Taffer (owner and chairman of the bar/nightclub consulting firm, Taffer Dynamics, Inc.) as he travels the country saving bars in need. Taffer has started, flipped or owned over 600 bars and clubs throughout his career. His years of experience and expertise have helped him develop what he calls, “bar science.” Taffer believes that every aspect of a bar, no matter how small, is a key factor to its profitability. He uses this methodology to return struggling bars to their former glory. Everything from the height of the bar stools to the draught system and the staff’s attitude is important in creating an enjoyable experience. Taffer explains his scientific approach to LA Weekly, “I don’t sell beer, I create reactions in manipulative ways – behavioral sciences – that I employ to get you to come to my bar, spend more money, stay longer, dance more than you usually would, smile more than you usually would, meet more people than you usually would and have a better time than you usually would. That’s the science.” It’s easy for bar owners to become comfortable in their routines, but Taffer, an objective observer, can identify any problems. He (sometimes harshly) brings issues to light and provides solutions that result in better customer “reactions” and thus greater profits. It’s a healthy experiment for any business owner. Step back and objectively analyze the state of things in your establishment. Emphasize or reinforce things that are working and change anything that has a negative effect on the bottom line. Taffer does not turn these bars around by himself. He has a rotating team of experts with the same no-nonsense approach who assist in the rescues. These teams include world-class chefs, award-winning mixologists and hospitality managers, all of whom are experts in their respective fields. One of Taffer’s consultants, Chef Brian Duffy, studied at The Restaurant School in Philadelphia and went on to help propel the gastropub movement. Working as the Corporate Executive Chef of Kildare’s Irish Pub, he revolutionized pub fare which helped bring in record sales for the popular Philly-based chain. When he’s not busy exploring the culinary arts or appearing on TV, Duffy offers advice to the readers of Nightclub & Bar’s ‘Bar Rescue Insider’ blog (http://www.nightclub.com). His ongoing column offers on-premise managers useful insight into best practices that Duffy has picked up over his many years in the biz. His articles cover a wide range of topics from server etiquette to bar cleanliness and employee morale. ‘Bar Rescue Insider’ also features articles from other experts who have appeared on the show. No matter what type of establishment you own or manage, Bar Rescue and the Insider blog are invaluable resources. While some problems aren’t as easily fixed as they appear on TV, Taffer and his team provide a fresh philosophy and useful information that every manager should keep in mind. Check your local listings or www.spike.com/shows/bar-rescue to see when Bar Rescue airs next on Spike TV. Corona: What Makes Football Your Beach? This fall, Corona and Jon Gruden, NFL analyst for ESPN, former offensive coordinator of the Philadelphia Eagles and former head coach of the Oakland Raiders and Tampa Bay Buccaneers, are joining forces to celebrate football. Together, they have hand-picked categories of nominees that embody the best aspects of the sport. Consumers are asked to vote on what makes football their beach, for a chance to win an exclusive Corona Gameday football experience. On and off-premise POS features the categories and prompts consumers to visit the microsite to engage with interactive Gruden content and vote to win. Corona and Coach Gruden will celebrate and recognize the fans, traditions, places and moments that make football a “beach” – that fun escape from the everyday grind. Consumers will vote on the nominees in each category for a chance to win an exclusive Corona Gameday trip. 24 HeadyTimes v.75 www.origlio.com
The BeerGUY Conjuring The Spirit of the Season at Spring House Brewing Co. By: Steve Hawk Down a lonely country road, where the corn stalks grow tall and the scarecrows stand guard, there is a barn that Old McDonald may be too scared to enter. This particularly ominous structure, painted black as night, is home to Spring House Brewing Company where many menacing concoctions have been brewed. Since 2006, this family-run brewery has been creating monstrously flavorful beers, ideal for the Halloween season. Their portfolio is made up of beers inspired by local want this to be his permanent career. He was an avid home brewer with a love for craft beer, so the ideal choice was to turn this hobby into his profession. While home brewing in his barn one day with friends, Keasey had an epiphany – why not renovate the barn and create the brewery right there? The fact that spring water was available on the property made it an even better idea. And that’s how the Spring House Brewery was born. The brewery quickly became a local hot spot. And for good reason, this place was unique from top to bottom. First and foremost, it is a brewery with the folks at the brewery to design the labels. Some of the iconic images that you’ll find on both their labels and interactive website include everything from aliens and zombies to skulls and robots. Spring House beers are clearly perfect all year long, but they share a special connection to the Halloween season. Consider the story of their flagship beer, Seven Gates Pale Ale. The story of the “Seven Gates” comes from rural Pennsylvania, not far from the Spring House Brewery. According to the legend, there was a mental asylum for the criminally insane in the middle of a dense forest. It was “…the autumn season loves Spring House Brewery, and so will your customers!” lore that utilize some bewitching ingredients. Their horrifically delightful names and labels provide a glimpse into the darker side of brewing. Particularly perfect for the fall is their Braaaiins! Pumpkin Ale for Zombies, which is made with loads of pumpkin flesh that the brewers roast themselves. As a chill begins to creep into the air and the leaves begin to fall, your customers won’t be able to resist the hauntingly powerful beers coming out of this eerie barn. The owner and head brewer of Spring House is Matt Keasey, who owns a beautiful home in rural Conestoga, PA, just outside of Lancaster. His house was built in 1794 and features a fully-functioning fresh water spring in the basement. The brewhouse barn, also from the same era, stands just a stone’s throw from Keasey’s front door. Shortly after purchasing this house in 2005, Keasey decided to make a major career change. He had been working for a pharmaceutical company and decided he did not housed in an 18th century barn. You don’t get more unique than that. But the appeal doesn’t end there. The styles of beer brewed are one-of-akind as well, including a chocolate peanut butter stout, a pineapple ale, and an egg nog stout, among others. All include ingredients not typically used by other breweries. What makes them stand out even more is the branding of each beer. Channeling an interest of Keasey’s, the beer names and label art often draw inspiration from vintage horror and sci-fi. You may find yourself choosing between a “Big Gruesome” or “The Astounding She-Monster,” just to name a few. And, the artwork itself is extraordinary. A design team in San Diego, California which has created covers for legendary punk and alternative rock bands, works closely surrounded by seven concentric gates to prevent the inmates from escaping. One night, the asylum caught fire and the fleeing inmates were trapped. The locals swear that the tormented souls of those who perished still haunt the forest to this day. Spring House Brewing Company honors this local legend by producing a “terrifyingly delicious” brew with a “mysterious” quality. If you’re looking for a perfect beer for Halloween, this is it. If you happen to find yourself downtown in Lancaster, be sure to stop into the Spring House Taproom where you’ll find a locally sourced food menu and all of the Spring House beer you could possibly want. The walls of the Taproom are handpainted with murals that match the brewer’s horror-inspired imagery and create quite a haunting atmosphere. www.origlio.com HeadyTimes v.75 25
Page 1 and 2: Fall 2013 | V.75 ORIGLIO BEVERAGE A
Page 3 and 4: CoverSTORY Andy England, MillerCoor
Page 5 and 6: Off-PremiseSPOTLIGHT Sunny Beverage
Page 7 and 8: NewPRODUCTS Dinkelacker Pilsner It
Page 9 and 10: SeasonalSELECTIONS When Demand Exce
Page 11 and 12: SeasonalSELECTIONS Samuel Adams Fat
Page 13 and 14: SeasonalSELECTIONS Angry Orchard Ci
Page 15 and 16: SeasonalSELECTIONS Lagunitas Little
Page 17 and 18: SeasonalSELECTIONS Twin Lakes Oktob
Page 19 and 20: SeasonalSELECTIONS Dogfish Head Pun
Page 21 and 22: Available Year-Round PERFECT FOR TH
Page 23 and 24: Programs Blue Moon Philadelphia Com
Page 25: Programs Heineken Game Day At-Home

SeasonalSELECTIONS - Origlio Beverage

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